Ford Launches Pioneering FORD2GO Car Sharing Program with German Dealer
COLOGNE, Germany, March 4, 2013
COLOGNE, Germany, March 4, 2013 /PRNewswire/ --
oFord of Germany has signed a cooperation agreement with the German Ford
dealers association FHD GmbH and DB Rent GmbH – the company behind
Flinkster car sharing – for a new car sharing platform. FORD2GO will be
the first automotive manufacturer-backed, nationwide car sharing program
oFord commissioned a poll to better understand public opinion and attitudes
on a range of mobility issues. Most who would share are tempted by reduced
travel costs, convenient locations, easy booking and a reduced
o56 percent of Europeans say they would consider car sharing, according to
a Ford-sponsored survey of more than 6,000 people*
Ford Motor Company (NYSE:F) is launching FORD2GO, the first automotive
manufacturer-backed, nationwide car sharing program in Europe to incorporate
dealerships. FORD2GO was formed following a partnership among Ford of Germany,
the German Ford dealers association FHD GmbH, and DB Rent GmbH – the company
behind Flinkster car sharing.
The program calls for participating Ford dealers across Germany to offer cars
and service to customers in their town, allowing easy access to shared cars
and offering the chance for potential customers to experience Ford vehicles.
Car sharing was one of the various elements highlighted by Ford Motor Company
Executive Chairman Bill Ford during a keynote address on the future of
mobility at the February 2012 Mobile World Congress in Barcelona, Spain. As
outlined in the company's Blueprint for Mobility, dealing with growing
congestion and environmental concerns will require the development of a true
network of mobility solutions, with personal vehicle ownership complemented by
greater use of connected and efficient shared services, and completely new
business models contributing to improved personal mobility.
More than half of Europeans would consider car sharing, either through a
formal program or through private arrangements, a Ford Motor Company-sponsored
poll shows. Drivers increasingly see car sharing programs as a viable option,
particularly in dense urban areas where parking can be problematic, and public
transit can meet many but not all transportation needs. Ready and affordable
access to a pool of available vehicles can provide on-demand transportation
flexibility. The company revealed the survey findings as Ford of Germany this
week launched FORD2GO.
"Ford understands that for some of our customers – as this survey shows – car
sharing is an attractive option," said Bernhard Mattes, chairman of Ford of
Germany and vice president, Ford Customer Service Division, Ford of Europe.
"As a company, we are committed to a collaborative and integrated approach to
future mobility, and the FORD2GO service is another significant step in
exploring exactly how that future could look."
The Futures Company, a leading consulting firm, conducted the survey to better
understand the opinions and attitudes of Europeans across a range of mobility
issues – from car sharing to green driving to the future of the internal
Of the 56 percent surveyed who said they would consider car sharing, 27
percent would be most attracted by reduced travel costs, 26 percent by
convenience of location and operating hours, 23 percent by a straightforward
booking system and 22 percent by a reduced impact on the environment.
DB Rent has developed a Web-based booking system along with iOS and Android
smartphone apps for private and commercial customers participating in the Ford
car sharing program.
FORD2GO will be rolled out throughout the coming year. Ford's German trade
network includes 527 Ford dealers, 257 affiliated branches and 1,083
Ford-authorized repair shops – any and all of which would be able to take part
in the program.
* Survey carried out by The Futures Company, between July and August 2012.
6,028 people were questioned across six European countries; Denmark, France,
Germany, Italy, Spain and U.K.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 171,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
SOURCE Ford Motor Company
Contact: Alan Hall, Ford North America, +1-313-594-3744, firstname.lastname@example.org; or
Volker Eis, Ford of Europe, +49 221 9019096, email@example.com
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