Boston University Introduces Wireless Ronin Digital Menu System at Newly Renovated Food Court

Boston University Introduces Wireless Ronin Digital Menu System at Newly 
Renovated Food Court 
MINNEAPOLIS, MN -- (Marketwire) -- 03/04/13 --  Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies
solutions provider, has installed a fully automated digital menu
system at Boston University's new main dining facility, Fresh Food
Company at Marciano Commons, which sits at the center of the new $65
million, 120,000 square foot Center for Student Services. 
The airy, two-level dining common area has the capacity to seat more
than 1,000 guests and is surrounded by a dozen different food
stations serving a variety of inventive dishes, as well as
traditional BU favorites. The facility replaces four antiquated
dining halls on the East Campus and is modeled after others across
campus, where food is prepared in open kitchens. Making it all
possible and cost-effective is a RoninCast(R) software-powered,
fully-automated digital menu system that displays day-part menus on
large flat-panel screens. 
Deployed in partnership with leading food services provider, ARAMARK,
Wireless Ronin's digital menu integrates seamlessly with Boston
University's FoodPRO management system. The system programmatically
scales and displays appropriate menu items and nutritional
information depending on the time of day and total items being
offered at that time. The systems also provide relevant nutritional
information. This streamlined, automated and highly flexible system
reduces labor to manage menu systems and adds flexibility to change
or update any menu in real time. 
"This deployment with ARAMARK at Boston University demonstrates the
unique flexibility and management capability of our RoninCast
software," said Scott Koller, president and CEO of Wireless Ronin.
"Seamlessly integrating our digital menu solutions with Boston
University's existing food management infrastructure was a key factor
in securing this deployment. While this new facility has experienced
a much larger draw of guests than originally estimated, the
university has maintained its overall labor costs, some part of which
may come from deploying the RoninCast software powered menu board
system. This installation now serves as an ideal model for other
universities around the nation looking to control costs while also
improving their food service operations." 
About Boston University
 Founded in 1839, Boston University is an
internationally recognized institution of higher education and
research. With more than 32,000 students, it is the fourth largest
independent university in the United States. BU contains 16 colleges
and schools and a number of multi-disciplinary centers and institutes
which are central to the school's research and teaching mission. For
more information, visit www.bu.edu.  
About ARAMARK
 ARAMARK is a leader in professional services,
providing award-winning food services, facilities management, and
uniform and career apparel to health care institutions, universities
and school districts, stadiums and arenas, and businesses around the
world. The company is recognized as one of the "World's Most Ethical
Companies" by the Ethisphere Institute, one of the "World's Most
Admired Companies" by FORTUNE magazine and one of America's Largest
Private Companies by both FORTUNE and Forbes magazines. ARAMARK seeks
to responsibly address issues that matter to its clients, customers,
employees and communities by focusing on employee advocacy,
environmental stewardship, health and wellness, and community
involvement. Headquartered in Philadelphia, ARAMARK has approximately
250,000 employees serving clients in 22 countries. For more
information, visit www.aramark.com. 
About Wireless Ronin Technologies
 Wireless Ronin Technologies (WRT)
(NASDAQ: RNIN) (www.wirelessronin.com) is a marketing technologies
company with leading expertise in current and emerging digital media
solutions, including signage, interactive kiosks, mobile, social
media and web, that enable clients to transform how they engage their
customers. WRT provides marketing technology solutions and services
to clients, helping increase revenue and/or improve operating
efficiencies in the execution of marketing initiatives. Since the
initial launch of RoninCast(R) digital signage software in 2003, WRT
has led the digital signage industry by providing cutting-edge
technology, services and support to its clients. WRT offers an array
of services to support its clients' marketing technology needs
including consulting, creative development, project management,
installation, training, and support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN".
Follow us on http://twitter.com/#!/wirelessronin. Like us on Facebook
under Wireless Ronin Technologies, Inc.  
Trademarks in this release are the property of their respective
owners.  
Company Media Contacts:
Erin Haugerud 
Manager of Communications and Investor Relations
ehaugerud@wirelessronin.com 
952.564.3535 
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
RNIN@liolios.com 
949.574.3860 
 
 
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