Epson Invites Photographers to "Finish Strong" in New Advertising Contest

  Epson Invites Photographers to "Finish Strong" in New Advertising Contest

Winner to be On-Set for Next Epson Print Ad

PR Newswire

LONG BEACH, Calif., March 4, 2013

LONG BEACH, Calif., March 4, 2013 /PRNewswire/ -- Epson today announced a
continuation of its "Finish Strong" advertising campaign, developed by M&C
Saatchi Los Angeles, with a new photography contest. Photographers are invited
to submit an idea for Epson's next Finish Strong ad. The winner will receive
either an opportunity to attend an actual photo shoot with world-renowned
photographer Joe McNally or a $5,000 cash prize.


"Photographers have an uncanny ability to pre-visualize amazing photographs,"
said Richard Day, group product manager, Professional Imaging, Epson America,
Inc. "This contest provides the chance for contest entrants to have their
concept of a Finish Strong ad come to life. The winner will be in very good
company with the likes of the photographers from previous ads, including
Corinne Alavekios, Moose Peterson and Joe McNally."

For the past three years, Epson has collaborated with some of the industry's
leading photographers to create the Finish Strong advertising campaign, which
celebrates both the photograph and the photographer in their pursuit of that
final defining print. The Finish Strong Campaign has captured some of the
extraordinary lengths photographers will go to for the perfect shot – the
intensity of a New York City fashion shoot, a portrait session waist deep in a
Pacific Northwest river, air-to-air aviation over the searing heat of the
Arizona desert, and underwater in the freezing conditions of the Antarctic

"We're constantly inspired by the passion our Finish Strong photographers
bring to their projects," said Maria Smith, associate creative director, M&C
Saatchi Los Angeles. "This contest takes the Finish Strong campaign into an
exciting new phase and invites photographers to let us know what inspires

Epson's contest began on March 1 and ends on April 15. Entrants can
participate by submitting 200 words or less describing their idea for Epson's
next Finish Strong print ad. More information, including the submission form
and previous "Finish Strong" print advertisements, can be found at

About Epson
Epson is a global imaging and innovation leader whose product lineup ranges
from inkjet printers and 3LCD projectors to sensors and other microdevices.
Dedicated to exceeding the vision of its customers worldwide, Epson delivers
customer value based on compact, energy-saving, and high-precision
technologies in markets spanning enterprise and the home to commerce and

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more
than 81,000 employees in 97 companies around the world, and is proud of its
ongoing contributions to the global environment and the communities in which
it operates. Epson America, Inc. based in Long Beach, Calif. is Epson's
regional headquarters for the U.S., Canada, and Latin America. To learn more
about Epson, please visit:

You may also connect with Epson America on Facebook
(, Twitter
( and ( and
YouTube (

Note: EPSON is a registered trademark and EPSON Exceed Your Vision is a
registered logomark of Seiko Epson Corporation. All other product brand names
are trademarks and/or registered trademarks of their respective companies.
Epson disclaims any and all rights in these marks.

SOURCE Epson America, Inc.

Contact: Duane Brozek, Epson America, Inc., +1-562-290-5683,; or Patrick Gevas, Walt & Company, +1-408-369-7200,
ext. 1051,
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