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Singapore Airlines and Virgin America Launch Frequent Flyer Partnership:



   Singapore Airlines and Virgin America Launch Frequent Flyer Partnership:

"World's Best Airline" & "Best U.S. Domestic Airline" Offer Frequent Flyers
Topnotch Service and Global Rewards

PR Newswire

SAN FRANCISCO, March 4, 2013

SAN FRANCISCO, March 4, 2013 /PRNewswire/ -- Singapore Airlines and Virgin
America today announce that they will expand their existing codeshare
agreement to include a frequent flyer partnership that will allow members of
both airlines' loyalty programs to earn and redeem points or miles for travel
on the airlines respectively named the best for international and domestic
service.  As of this week, the partnership allows savvy travelers to book
travel rewards across the entire combined network of two airlines that have
received an unrivalled accumulation of prestigious awards for the quality of
their service.  Singapore Airlines has consistently been named Travel +
Leisure's "World's Best Airline" since the magazine inaugurated the world
rankings 17 years ago and has topped Conde Nast Traveler's list of foreign
carriers for 24 of the past 25 years.  For its part, Virgin America has swept
the major travel awards every year since its launch in 2007, including being
named "Best U.S. Airline" in Conde Nast Traveler's Readers' Choice
Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards
for the past five years.

(Logo: http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO)

Starting today, members of Singapore Airlines' PPS Club and KrisFlyer loyalty
frequent flyer programs, will be able to earn KrisFlyer miles when travelling
on all Virgin America flights, and can redeem their KrisFlyer miles for award
travel on all Virgin America routes. Members of Virgin America's Elevate®
frequent flyer program can now earn Elevate points when flying with Singapore
Airlines, as well as redeem their Elevate points for international reward
flights on all routes flown by Singapore Airlines.*  Since the launch of the
two airlines' codeshare agreement in December 2012, Singapore Airlines guests
have been able to seamlessly book using the Singapore Airlines code (SQ) on a
single ticket for guests traveling between Asia and the multiple Virgin
America destinations in the U.S. including San Francisco, Los Angeles, Chicago
(ORD), Fort Lauderdale, Las Vegas, Palm Springs, Philadelphia, Portland, San
Diego, Seattle, and Washington D.C. (IAD). 

"Through our new partnership with Singapore Airlines, we're able to offer
enhanced international travel options to our Elevate members, tapping into an
extensive route network across Asia in particular. As an airline that
differentiates itself through our distinctive service and unique amenities,
Virgin America looks to partner with airlines where the quality of service
across cabins is well-aligned with what our most frequent flyers have come to
expect," said Phil Seward, Virgin America's Director of Guest Loyalty.  "That
is why we're extremely pleased and proud to partner with Singapore Airlines,
an airline that has been recognized by travelers from the world over for its
superlative guest service and in-flight experience."

Singapore Airlines' Regional Vice President Americas, Mr Foo Chai Woo, said,
"Singapore Airlines is constantly looking to provide new benefits for our PPS
Club and KrisFlyer members and this partnership with Virgin America does just
that. It is an attractive way for our customers to access a range of popular
destinations across the United States through a partner airline which is
widely recognized for delighting its customers with its innovative cabin
products and customer experience."

To celebrate the launch of the partnership, Virgin America is offering the
chance for one Elevate member to win two (2) round-trip Economy class tickets
on Singapore Airlines on their choice of routing between Los Angeles (LAX) and
Tokyo (NRT), San Francisco (SFO) and Seoul (ICN) or San Francisco (SFO) to
Hong Kong (HKG). Members must enter their information on
www.facebook.com/virginamerica  to enter to "Win a Stylish Ride on Singapore
Airlines." Members will also earn 500 reward points for entering the
promotion.**

Bringing together the best of the East with the best of the West, the
codeshare and frequent flyer partnership between the two carriers will offer
an attractive array of award redemption opportunities for business travelers.
Singapore Airlines is the fourth airline to join Virgin America's Elevate®
frequent flyer program, which also includes Virgin Atlantic, Virgin Australia
and Hawaiian Airlines.

Known for beautifully designed cabins and unparalleled in-flight
entertainment, Virgin America's new fleet of Airbus A320 family aircraft
offers custom-designed mood-lit cabins and amenities like fleetwide WiFi,
power outlets and personal entertainment – with live TV including MSNBC, CNN,
CNBC and more – at every seat.  The Red™ platform offers guests their own
seatback touch-screen TV, with 25 films, live TV, Google Maps, video games,
seat-to-seat chat, music videos, a 4000 song library and an on-demand menu –
so flyers can order a cocktail or snack from their seatback any time during a
flight.  In addition to a Main Cabin that offers custom-designed leather
seating with a deeper, more comfortable pitch, the airline's First Class
offers plush white leather seating with 55 inches of pitch, 165 degrees of
recline and lumbar massagers.  The carrier's Main Cabin Select option offers
38-inches of pitch, free food and cocktails, an all-access pass to media
content, dedicated overhead bins and priority check-in/boarding.

Last summer, Virgin America launched a suite of enhancements to its Elevate®
frequent flyer program – including Elevate Gold and Elevate Silver status
levels that offer perks such as: priority check-in, security clearance and
boarding; points earning bonuses; free checked bag allowances; enhanced
digital/social rewards; private discounts; an expanded advance purchase
upgrade window for the airline's exclusive eight-seat First Class;
complimentary space-available upgrades to the carrier's premium Main Cabin
Select service; and complimentary access to the best seat assignments within
Main Cabin. In December 2012, Virgin America opened its first airport lounge –
the Virgin America Loft at LAX, which offers guests a sleek and modern
retreat, with a selection of amenities and a space that reflects the look and
feel of the airline's mood-lit aircraft and overall design aesthetic.

Since its founding in 1972, Singapore Airlines has evolved from a regional
airline to one of the most respected travel brands around the world. It flies
one of the youngest aircraft fleets in the world to destinations spanning a
network spread over six continents, with the Singapore Girl as its
internationally-recognizable icon providing the high standards of care and
service that customers have come to expect of them. Singapore Airlines has
made a habit of leading the way, and along the way developed a reputation for
being a trendsetter with an ever-growing list of industry-leading innovations.

Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C.
(IAD), Las Vegas, San Diego, Seattle, Boston, Fort Lauderdale, Orlando,
Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs,
Philadelphia, Portland, and Washington D.C.'s Reagan National (DCA). In April,
Virgin America will inaugurate service to its 20^th airport destination –
Newark Liberty International Airport (EWR).  In May, the California-based
carrier will launch service from Norman Y. Mineta San Jose International
Airport (SJC) and Austin-Bergstrom International Airport (AUS). The airline
will begin seasonal service to Ted Stevens Anchorage International Airport
(ANC) in June.

Photos of Virgin America's unique
aircraft: http://www.virginamerica.com/about/airline-photos/virgin-america-pictures.html 

Broadcast quality video b-roll can also be downloaded
at: http://www.virginamerica.com/about/airline-company.html

About Virgin America:  Headquartered in California, Virgin America offers
guests attractive fares and a host of innovative features aimed at reinventing
air travel.  In just over five years flying, Virgin America was named "Best
Domestic Airline" in the Conde Nast Traveler 2008, 2009, 2010, 2011 and 2012
'Readers' Choice' Awards and "Best Domestic Airline" in Travel +
Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best' Awards. The airline's
base of operations is San Francisco International Airport (SFO)'s sleek and
sustainable new Terminal 2. The airline's new aircraft offer interactive
in-flight entertainment systems and power outlets near every seat. Virgin
America offers Gogo™ WiFi on every flight and hosts the largest in-flight
entertainment library in the North American skies via the touch-screen Red™
platform. For more: www.virginamerica.com

*Redemption booking available for Elevate members on Singapore Airlines as of
Thursday, March 7, 2013.

**Terms and conditions apply. For full terms and conditions visit
http://www.virginamerica.com/html/SQFFPPROMO_TC_03012013

SOURCE Virgin America

Website: http://www.virginamerica.com
Contact: Jennifer Thomas, +1-650-274-7329, jennifer.thomas@virginamerica.com
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