Sparkpr Bolsters Consumer, Music, Entertainment & Brand Marketing Expertise With Two Versatile New Hires

 Sparkpr Bolsters Consumer, Music, Entertainment & Brand Marketing Expertise
                         With Two Versatile New Hires

Leading Tech Agency Invests in Bi-Coastal Veterans; Jim Dowd joins as Managing
Director, Consumer Practice for New York and Candice J. Yusim tapped as
Managing Director for Los Angeles

PR Newswire


SAN FRANCISCO, LOS ANGELES and NEW YORK, March 4, 2013 /PRNewswire/ --
Sparkpr, one of the largest independent technology public relations agencies
in the world, today announced the appointment of two highly respected
executives. This action sends a clear message that the award-winning firm is
reinforcing its commitment to mainstream consumer, lifestyle, digital &
traditional music and entertainment, brand marketing and CPG services. Jim
Dowd, recently from Frank PR and Golin Harris; and Candice J. Yusim, formerly
VP at Tribal Brands; will both serve as Managing Directors in New York and Los
Angeles, respectively.

"Since our inception in 1999, Sparkpr hasbeen widely recognized as a top
technology PR agency," said Alan Soucy, Sparkpr CEO. "This past year we
haveexperiencedrecord results across many technology related segments. With
the addition of two of the most highly respected PR professionals in the
industry, we are focused and committed to expandingour services
intomainstreamconsumer and entertainment markets. Iam thrilled to announce
Jim's and Candice's appointments to further enhance our client offerings in
the marketplace."

Jim Dowd, an 18-year veteran of the entertainment and consumer PR industry,
joins Sparkpr after recently launching the first U.S. office of UK-based Frank
PR. Prior to that, he served an award-winning tenure as Senior Vice President
of National Media Relations with Golin-Harris. He also owned his own PR firm
for five years (The Dowd Agency), representing such clients as Yahoo!,
LinkedIn, Discovery, History Channel, Food Network, Levi Strauss, and Jim Beam
among other marquee brands. He is probably best known for his five-years
in-house at NBC Universal where he launched "The Apprentice," and served as
spokesman for "Law & Order" with Donald Trump and Mark Burnett. Jim will be
based in New York and run Sparkpr's Consumer division as Managing Director.

"I've respected Sparkpr for many years and worked alongside them at my own
firm," said Jim Dowd. "Now, more than ever, the consumer tech story is very
much relevant to daily lifestyle and dominates our personal and business
interactions. I'm very eager to translate Spark's amazing success in tech by
creating consumer storytelling and campaigns that resonate with mainstream
lifestyle and broadcast media."

Candice J. Yusim is an 18-year PR and marketing veteran in the digital and
traditional media, music, entertainment, and consumer brands industries.
Candice will lead Sparkpr's Los Angeles office as Managing Director and
oversee the new multi-platform media, music and entertainment practice,
leveraging her background launching start-ups through Fortune 500 companies
via innovative programs, experiential events, product launches and mobile
marketing. A small selection of the leading brands she has worked with in
the past include Verizon Wireless, Samsung Mobile, Motorola, LG, Research in
Motion, Walt Disney, ABC, MTV, E! Entertainment, Live8, Thirty-Three
Productions and The Black Eyed Peas' Peapod Foundation. Key artist partner
programs she has spearheaded include Madonna, Taylor Swift, Justin Timberlake,
Fergie, Jonas Brothers, Keith Urban, Timbaland, Pearl Jam, Linkin Park and

"It's an honor to join Sparkpr's incredible team and take the lead in Los
Angeles as we tap into the wealth of new opportunities emerging from Silicon
Beach and the innovative companies that are changing the way consumers
experience entertainment," said Candice J. Yusim. "I look forward to
leveraging my communications and brand marketing experience to build upon
Sparkpr's outstanding reputation and help our rapidly expanding business plant
more deep roots in Southern California and beyond."

Sparkpr recently received a number of industry awards, including "Technology
Agency of the Year" by The Holmes Report, and was named one of the "Best
Places to Work in the Bay Area" by the San Francisco Business Times for the
third year in a row.

About Sparkpr
Sparkpr is one of the largest independent technology public relations agencies
in the world. The agency is headquartered in San Francisco with offices in New
York, Los Angeles, London and Cape Town. Since its inception, Sparkpr has had
represented technology clients ranging from stealth start-ups to Fortune 500
global public companies, and taken many from launch through acquisition or
IPO. Sparkpr has specialized practice areas focusing on: Consumer; Digital
Media, Measurement & Commerce; Emerging Technology; Social Technologies;
Multi-Platform Media, Music & Entertainment; Creative Content & Social Media;
Digital Entertainment & Lifestyle; and Venture Capital & Green Technology. The
agency has won numerous awards, including the 2009 TechCrunch 'Crunchie Award'
for best overall technology public relations agency in the United States. In
2011, Sparkpr was ranked by PRWeek as one of the Top 50 public relations
agencies. In addition, the agency was honored as one of the fastest growing
privately held companies for the third year in a row by Inc. Magazine, and was
also recognized as one of the Bay Area's "Best Places to Work" by The San
Francisco Business Times (2010, 2011 and 2012). For more information, visit

SOURCE Sparkpr

Contact: Shannon Wilsey, +1-415-613-9898,
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