“A Deeper Shade of Blue” Brings Greatest Surfing Story Ever Told to U.S. Cinemas This March

  “A Deeper Shade of Blue” Brings Greatest Surfing Story Ever Told to U.S.
  Cinemas This March

   NCM^® Fathom Events, New World Distribution & Hawaiian Airlines Present
 Dazzling One-Night Event Featuring Musical Performance from Jack Johnson and
   Discussion with Icons of Surfing Culture in Select Theaters on March 28

Business Wire

CENTENNIAL, Colo. -- March 4, 2013

Riding a wave of praise as the “greatest surfing story ever told,”
filmmaker/director Jack McCoy's “A Deeper Shade of Blue” will barrel into
movie theaters nationwide this spring in a special one-night event presented
by NCM^® Fathom Events, New World Distribution and Hawaiian Airlines.
Broadcast to select U.S. cinemas on Thursday, March 28, at 7:30 p.m. local
time, the groundbreaking film will be preceded with a special welcome from the
red carpet premiere in Hawaii with music by Kaukahi featuring Jack Johnson.
Following the film, McCoy will be joined by world-renowned surfing legends as
they discuss the evolution, the culture and the impact of surfing from its
beginnings to today’s billion-dollar-a-year global industry. Panelists include
Kathy Kohner, the inspiration for movie and TV’s “Gidget,” and legendary
surfing sensations Jamie O’Brien, The Marshall Brothers, Derek Hynd, Marti
Paradisis, Terry Chung, Jordy Smith, Tom Wegener and Teachupoo big wave rider
Manoa Drollet. Audiences will also be treated to a screening of the
McCoy-produced music video for Sir Paul McCartney’s exclusive soundtrack
contribution, “Blue Sway.”

Tickets for “A Deeper Shade of Blue” are available at participating theater
box offices and online at www.FathomEvents.com. For a complete list of theater
locations and prices, visit the NCM Fathom Events website (theaters and
participants are subject to change). The event will be broadcast to nearly 350
select movie theaters across the country through NCM’s exclusive Digital
Broadcast Network.

McCoy, producer of epic surfing films for the last 40 years, has created his
most iconic picture yet with “A Deeper Shade of Blue,” which explores the epic
nature of the sport, its roots, the history of surfing culture, and the
technology of the surfboard. It also describes how two female surfers played a
largely significant role in surfing’s rise to worldwide fame — Hawaiian
Princess Kaiulani, who resurrected surfing in the late 1800s, and Malibu
surfing legend Kathy Kohner aka “Gidget,” who brought surfing to the masses in
the late 1950s. The film also features the Queen of Makaha, Rell Sunn, who was
the first female lifeguard in Hawaii and started the Women’s Professional
Surfing Association.

“It’s an incredible honor to bring my latest love letter to the sport and
culture of surfing to the big screen,” said McCoy. “With so many fellow
surfers, musicians and fans contributing their passion to this unique story,
it’s going to be an unforgettable night.”

Surf enthusiasts will dive in as they experience McCoy’s innovative
videography that captures stunning underwater imagery using an underwater jet
ski. The film brings together surfers and surfboard builders across the
history of surfing from the beginnings in Hawaii to the wave pools and
tow-assisted big wave riding of today. Featured surfers share their stories,
waves and magical connection to a common culture that’s rooted in the Hawaiian
tradition of Aloha and is now a global phenomenon.

Set to inspire surf fanatics and non-surfers alike, “A Deeper Shade of Blue”
is driven by an exhilarating soundtrack that includes Foo Fighters, Coldplay,
Paul McCartney and Youth, Kaukahi featuring Jack Johnson, Iggy Pop, Sheila
Chandra, Powderfinger, Coryell Auger Sample Trio, Children Collide, BigB,
Angus and Julia Stone, Gabrella Roth, and many others.

"I first saw Jack’s work when it was sent to me by a friend of mine, the
Producer Chris Thomas, and I was blown away with the stunning spectacle of
Jack’s work,” said Sir Paul McCartney.“Now that I’ve gotten to know him, I
enjoy what he does even more and value greatly his contribution to the world
of surfing."

“’A Deeper Shade of Blue’ will give audiences a front-row seat to the world’s
oceans in all their glory, with some of the biggest waves, fearless surfers
and eye-opening stories from the entire history of surfing,” said Dan Diamond,
senior vice president of NCM Fathom Events.

Director Jack McCoy’s 25 film credits, including “Storm Riders,” “Occy,” and
“Blue Horizons,” have made him a star in the surf world. For more information
about “A Deeper Shade of Blue,” visit www.adeepershadeofblue.com.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes over 19,300 screens
(approximately 18,500 digital). During 2012, approximately 710 million patrons
attended movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets, and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About New World Distribution

New World Distribution is a team of film executives, producers, directors,
screenwriters, media and marketing professionals with one goal—to provide
independent producers of film and television the opportunity to be seen and
heard. New World is a full‐service development-through-distribution
entertainment company designed to exploit new avenues of financing,
uncompromised creative project development, and existing & emerging global
distribution platforms to bring high-quality media content to the widest
possible audience. New World is distinguished by its ability to interweave
seasoned business fundamentals with the newest evolutions in how content is
received and purchased. International markets (particularly the lucrative and
fast-growing Asian & Pacific Rim markets) are not an afterthought, but an
important new frontier. The latest innovations in distribution technology
(VOD, internet streaming, mobile devices, etc.) are built into the foundation
of New World, maximizing existing financial streams and providing a
competitive edge against slower, more orthodox entertainment companies. New
World Distribution not only distributes film, we are also a creative,
independent film and television production company. Located in Los Angeles,
California, we have produced and developed numerous independent films and
television shows.

For artwork/photos related to “A Deeper Shade of Blue,” click here.

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and


NCM Fathom Events
Michelle Portillo, (303) 792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, (818) 761-6100
New World Distribution
Keiko Beatie, (949) 395-0879
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