MYPLASH Gives Back With BOBS From SKECHERS Partnership

  MYPLASH Gives Back With BOBS From SKECHERS Partnership

               Charitable Shoe Line Joins MYPLASH Brand Lineup

Business Wire

HUNTINGTON BEACH, Calif. -- March 4, 2013

MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and
young adults, is pleased to announce an exciting new partnership with SKECHERS
– America’s top family footwear brand – to promote financial literacy and
support shoe donations to children in need via their charitable BOBS from
SKECHERS program.

SKECHERS gives a new pair of shoes to a child in need for every BOBS purchase,
and has donated more than three million pairs worldwide since the program
launched in 2011. As part of the new partnership between BOBS and MYPLASH, a
selection of BOBS-branded prepaid card designs is now available for purchase
in the MYPLASH gallery. MYPLASH and MasterCard will also donate a new pair of
shoes to a child in need when a BOBS-branded card is purchased through the

SKECHERS will promote the MYPLASH partnership with thirty million bag
stuffers, nearly forty million shoebox inserts, retail displays in 250
SKECHERS store locations, and co-branded TV spots that will air nationwide.

“We are absolutely thrilled to have BOBS from SKECHERS onboard to support our
mission of educating young people about financial responsibility,” said
MYPLASH President and CEO Brian Newberry. “We are also delighted to be
contributing to the BOBS charitable program and helping the nearly 300 million
children around the world that are in need of shoes.”

“At SKECHERS, we believe all companies should do what they can to give back
and help those in need. BOBS from SKECHERS has transformed the simple act of
buying a pair of shoes into an impactful charitable program that has helped
millions of children around the world,” said SKECHERS President Michael
Greenberg. “It’s exciting to see the BOBS message growing through new
partnerships like the one with MYPLASH. We hope their customers see the impact
BOBS has made around the world and feel compelled to support the cause.”

The MYPLASH Prepaid MasterCard works everywhere Debit MasterCard is accepted,
requires no credit check, and is available for adults or for teens with
parental consent. It can also be reloaded online or at more than 50,000 retail
locations via the MasterCard rePower Network or Green Dot MoneyPak.

MYPLASH™ Prepaid MasterCard® Card is issued by University National Bank,
Member FDIC, pursuant to license by MasterCard International Incorporated.
MasterCard is a registered trademark of MasterCard International Incorporated.


MYPLASH, a subsidiary of Plastic Cash International, is the innovator behind
the reloadable MYPLASH Prepaid MasterCard, MYPLASH has distinguished itself
with unparalleled product offerings, substantive financial literacy support,
and exceptional youth marketing acumen. For parents, MYPLASH delivers the
invaluable piece of mind of being able to conveniently manage their teen’s
spending, support their financial education, and provide them with an added
safety net. For teens and young adults, MYPLASH affords a unique opportunity
to garner responsible money management experience, while expressing their
individuality through popular branded and custom card design options. And for
cardholders of all ages, benefits like no credit check, commitment, or risk,
exclusive branded content, discounts and promotions, and MasterCard Zero
Liability Protection offer even more added value. For more information visit


SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States
via department and specialty stores, Company-owned SKECHERS retail stores and
its e-commerce website, and over 100 countries and territories through the
Company’s global network of distributors and subsidiaries in Brazil, Canada,
Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit, and follow us on Facebook
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This announcement may contain forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, without limitation,
any statement that may predict, forecast, indicate or simply state future
results, performance or achievements, and can be identified by the use of
forward looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to such
differences include international, national and local general economic,
political and market conditions including the ongoing global economic slowdown
and market instability; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining brand image
and intense competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and
other factors referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2011 and its quarterly
report on Form 10-Q for the three months ended September 30, 2012. The risks
included here are not exhaustive. MYPLASH and SKECHERS operate in a very
competitive and rapidly changing environment. New risks emerge from time to
time and the companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties, you should
not place undue reliance on forward-looking statements as a prediction of
actual results. Moreover, reported results should not be considered an
indication of future performance.

Photos/Multimedia Gallery Available:



Alex Jory
Director of Marketing
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