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Ball Park® Brand Announces Grand Slam Sponsorship with Warner Bros. Pictures and Legendary Pictures in Support of Jackie



  Ball Park® Brand Announces Grand Slam Sponsorship with Warner Bros. Pictures
  and Legendary Pictures in Support of Jackie Robinson Biopic Release

Multi-Layered Sponsorship Includes In-Store Activations, Promotions and
Digital Marketing: Leads off with Launch of Ball Park Brand Facebook
Sweepstakes Offering Tribute to Jackie Robinson’s Legacy

Business Wire

CHICAGO -- March 4, 2013

Ball Park^® brand, the maker of great-tasting guy food, announced today the
launch of a new partnership with Warner Bros. Pictures and Legendary Pictures
supporting the upcoming movie release of 42, the powerful story of legendary
baseball player Jackie Robinson, who broke baseball’s color barrier in the
late 1940s. While paying tribute to the life and achievements of Jackie
Robinson, the partnership builds upon Ball Park brand’s rich heritage in
baseball as consumers gear up for grilling season.

The sponsorship program includes an integrated mix of brand marketing
initiatives, including in-store activations, consumer promotions, public
relations and digital marketing/social media. The campaign includes the launch
of a Facebook sweepstakes, as well as in-store activations at such retailers
as Kroger and Safeway.

“Jackie Robinson was more than a legendary ball player and his legacy extends
far beyond the playing field. We couldn’t be more proud to align our brand
with 42 and celebrate the life of Robinson while also rewarding our fans,”
said Timothy Smith, Vice President of Marketing, Ball Park brand. “Through
these activations, we’re engaging with our fans both online and in-store and
providing them with opportunities to win great prizes relevant to the film and
fast-approaching grilling and baseball season.”

Ball Park Brand Launches “42” Facebook Sweepstakes

Beginning today through April 14, consumers are encouraged to visit the “42
Sweepstakes” tab on the Ball Park brand Facebook page and answer the multiple
choice trivia question of the day for the chance to win the daily prize and be
entered into the grand prize drawing. Consumers are eligible to enter once per
day, with each correct answer providing them an entry into the grand prize
drawing. Ensuring fans are fully equipped for a grand slam season, daily prize
packs include, a trip to the Baseball Hall of Fame^™ in Cooperstown, NY, Sony
PlayStation^® gaming consoles, game day grilling kits, VIP Hometown Screenings
of 42, grocery gift cards, and more.

On April 15, recognized nationally as Jackie Robinson Day, Ball Park brand
will award one lucky fan with a trip for four to a professional U.S. regular
season baseball game of choice, complete with four round trip airline tickets,
hotel accommodations for three days and two nights and a $500 gift card for
game day souvenirs and snacks.

To enter the “42 Days of Honoring #42” Facebook sweepstakes visit the “42
Sweepstakes” tab on the Ball Park brand Facebook page at
www.facebook.com/BallParkBrand.

Ball Park Hosts In-Store Movie Ticket Promotion

In addition, consumers who visit select Kroger and Safeway grocery stores this
spring can receive a free 42 movie ticket valued at up to $13 with the
purchase of select Ball Park brand products. The in-store programs will
roll-out beginning in mid-March and extend through the beginning of April, as
fans prepare to fire up the grill for the start of baseball season.

About Ball Park brand

The Ball Park brand was launched in 1957 in response to a request from the
owner of the Detroit Tigers baseball team. The Ball Park Frank was such a
success, it was expanded nationally. Today, Ball Park products can be found in
supermarkets, convenience stores and a variety of sports venues – including
Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food
solutions for the retail and foodservice markets. The company generated
approximately $4 billion in annual sales in fiscal 2012 and has approximately
9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as
Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and
Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For
more information on the company, please visit www.hillshirebrands.com.

About “42”

Warner Bros. Pictures and Legendary Pictures present, a Legendary Pictures
Production, a Brian Helgeland film, “42.” The film stars Chadwick Boseman,
Academy Award^® nominee Harrison Ford (“Witness”), Nicole Beharie, Christopher
Meloni, Andre Holland, Lucas Black, Hamish Linklater, and Ryan Merriman.
Oscar^®-winning screenwriter Brian Helgeland (“L.A. Confidential”) directed
“42” from his own screenplay. Thomas Tull (“The Dark Knight Rises”) produced
the film, with Dick Cook, Jon Jashni, and Jason Clark serving as executive
producers, and Darryl Pryor and Jillian Zaks as co-producers.

Contact:

Hillshire Brands
Ashley La Croix, +1 312-614-8732
or
MWW
Amanda Murphy, +1 201-806-3139
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