Toronto Ready to Take the Black

Series Star Rose Leslie Set to Launch World Premiere of HBO's Game of Thrones: 
The Exhibition at Red-Carpet Event on March 8 

    --  Limited quantity of tickets still available, with over 21,000
        tickets already scooped up for the 8-day free exhibition based
        on HBO's popular epic fantasy series
    --  Rush tickets will be made available for fans who missed out on
        advance tickets
    --  The Movie Network contest gives 100 superfans a chance to
        attend exhibition launch event with series star Rose Leslie

To tweet this release:  

TORONTO, March 4, 2013 /CNW Telbec/ - As anticipation builds for the world 
premiere of Game of Thrones: The Exhibition, HBO Canada is adding to the 
excitement by announcing that series star Rose Leslie ("Ygritte") will make a 
special appearance to officially open the exhibition for fans and media at an 
exclusive red-carpet launch event at the Design Exchange on the evening of 
Friday, March 8. The exhibition opens to the general public the following day 
and due to the overwhelming demand for tickets, HBO Canada is instituting a 
Rush Ticket system in an attempt to accommodate everyone who wants to take 
part in this unique Game of Thrones experience.

Series star Rose Leslie, who plays the beautiful and cunning Ygritte from 
North of the Wall, is set to open the exhibition on Friday, March 8. Beginning 
tomorrow, Tuesday, March 5 at noon ET, HBO Canada is hosting a contest that 
will give 100 Game of Thrones superfans a chance to join her and get a sneak 
peek of the exhibition before it opens to the public. Full details on the 
contest will be available at

More than 21,000 free tickets for the eight-day event, representing over 95% 
of the total available allotment, have been claimed, with only a handful of 
weekday, daytime tickets remaining. Due to the overwhelming demand, HBO Canada 
is introducing a Rush Ticket system on-site at the Design Exchange. Fans are 
encouraged to show up at the Design Exchange during exhibition hours of 
operation to obtain a Rush Ticket, and then line up to enter the exhibition as 
space allows. All efforts will be made to accommodate everyone who wants to 

Toronto is the only Canadian stop for this internationally touring event with 
subsequent stops in New York City, Sao Paulo, Amsterdam and Belfast. The 
exhibition will focus on key characters from five of the noble houses (Stark, 
Lannister, Targaryen, Baratheon and Greyjoy), showcasing a treasure trove of 
more than 70 original artifacts from seasons 1 and 2, plus select pieces from 
this year's new season.

This free event will be staged on the Trading Floor within the Design Exchange 
(DX). Located in downtown Toronto in the historic and original Toronto Stock 
Exchange building, the DX is Canada's only museum dedicated exclusively to the 
pursuit of design excellence and provides the ideal venue to celebrate the 
meticulously detailed work of the costume designers, set designers, graphic 
designers, and props masters behind Game of Thrones.

NOTE TO MEDIA AND PHOTOGRAPHERS: The red carpet begins at 5:30 pm ET on 
Friday, March 8 at the Design Exchange. To confirm your spot please contact 
the Media Relations team at The Movie Network (see below for contact 

About Game of Thrones: Season 3
Premieres Sunday, March 31 at 9 pm ET/MT on HBO Canada
Based on George R.R. Martin's best-selling books, Game of Thrones is an 
intricate and visually stunning, epic series that has captured the 
imaginations of fans globally with its striking characters that live in a 
world whose summers and winters can last for years.

Fans are encouraged to use the hashtag #GOTExhibitionTO and engage with the 
following social sites for more information on the exhibition and Season Three 
of Game of Thrones, including prizing and surprise announcements.

Twitter:            Facebook:
#GOTExhibitionTO    /themovienetwork
@themovienetwork    /designexchange

HBO Canada is a multiplex channel offered by Astral's The Movie Network 
(Eastern Canada) and Corus Entertainment's Movie Central (Western Canada). HBO 
Canada brings Canadians the current slate of signature dramatic programs for 
which HBO is known, together with new and never-before-seen programming 
including comedy series, live specials, sporting events, behind-the-scenes 
content and titles from HBO's extensive library - all in an uncut and 
commercial-free environment. HBO Canada is offered in high definition on HBO 
Canada HD and programming is accessible on demand and online where available 
by service provider. The new streaming service, HBO GO Canada is also now 
available to subscribers of Bell TV and Cogeco Cable. For more information, 
please visit

The Movie Network is a member of the Astral family. Astral Media Inc. (TSX: 
ACM.A/ACM.B) is one of Canada's largest media companies. It operates several 
of the country's most popular pay and specialty television, radio, out-of-home 
advertising and interactive media properties. Astral plays a central role in 
community life across the country by offering diverse, rich and vibrant 
programming that meets the tastes and needs of consumers and advertisers. To 
learn more about Astral, visit

For more information and additional photography, please 
visit or contact: The Movie Network 
 Nicolle Balen (416) 956-8638


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ST: Ontario

-0- Mar/04/2013 20:53 GMT

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