Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer

Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer 
Big Data Sales Veteran to Expand Company's Presence in Data Science
SAN MATEO, CA -- (Marketwire) -- 03/04/13 --   Alpine Data Labs,
developer of scalable end-to-end data science solutions for Hadoop
and big data, today announced that its board of directors has named
Joe Otto as President and CEO. As CEO, Otto will be responsible for
the overall strategic direction, growth, and management of Alpine.  
"Joe is an extraordinary leader with a proven track record of
achieving strong results," said Tim Guleri, Managing Director of
Sierra Ventures and member of Alpine's board of directors. "Alpine's
strategic initiatives include driving innovations in Hadoop and data
science, driving customer ROI from their analytic and big data
investments by using Alpine's products, and building a world-class
field organization to take the company's solutions to market. Joe's
leadership skills and industry background make him the perfect
candidate to successfully drive these initiatives." 
Otto brings nearly 30 years of experience to Alpine, including
extensive experience building high-performance sales teams and
delivering innovative big data solutions to the market. Otto joins
Alpine after five years as Senior Vice President of Sales and
Services for Greenplum, which was acquired by EMC in 2010. Prior to
joining Greenplum, Otto was the Vice President of the Midwest Area
for Sun Microsystems, a $1 billion division focused on large
enterprises across thirteen states. Previous to that, Otto served as
Vice President of Sales for Infolibria Inc., a pioneer in distributed
content management rich media infrastructure for service providers,
and Synergistics Inc., a leading collaboration software platform for
customer relationship management and marketing automation for large
enterprises. Early in his career, Joe had significant leadership
roles at both Sun Microsystems and Cisco Systems. At Cisco, Joe was
part of the foundation team that established Cisco's Service Provider
Business Unit and led telecommunications sales across North America.  
"I am thrilled to join the Alpine team," Otto said. "I have seen
first hand the tremendous productivity improvements data scientists
and business analysts enjoy when working with Alpine's software and
big data. I am inspired by the ambitious goal this company has set to
be a leader in this next generation of advanced analytics, and I am
humbled to be working with such a talented group of people. This is a
very large and dynamic market, and we have a once-in-a-decade
opportunity to help enterprises transform and grow their business
around data. To me, that is about as exciting as it gets."  
About Alpine Data Labs 
Alpine Data Labs is the leader in data science for Hadoop and big
data. The company's products uniquely combine intuitive interfaces,
native analytic processing in Hadoop, high performance in-database
analytics, and the efficiencies of cloud computing to define the new
paradigm in advanced analytics: accessible, easy to use, and built
for big data. Alpine's customers include A.T. Kearney, Havas Media,
and Zions Bancorporation. Alpine's solutions enable data experts and
novices alike to work across organizational barriers and
collaboratively realize the predictive power of big data analytics.
For more information visit  
Media Contact:
David Oro
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