Kia looks to set the streets alight with radical provo concept at Geneva

Kia looks to set the streets alight with radical provo concept at Geneva 
SEOUL, March 4, 2013 /CNW/ - Looking every centimetre a road-legal racer, 
Kia's new provo concept, unveiled at the 83rd Salon International De l'Auto in 
Geneva, mixes ultra-modern technology with a self-confident and agile look to 
deliver an exciting new B-segment car for enthusiasts. 
The sleek, low, yet muscular coupe-style hatchback mixes a petrol-fuelled 
turbo-charged engine with clever regenerative-electric motors to bring a 
smart-hybrid solution to this fun-focused concept that points to Kia Motors' 
future B-segment expansion plans. 
This is a car designed for fun - pure and simple. Every curve, crease and 
line combines to bring provo to life with a single purpose - to delight and 
entrance its owner and to bring a smile to the driver's face. The car is 
meant to be cheeky and cheerful in its compactness and to hint at the fun 
awaiting on the open road. 
Created to deliver a new interpretation of the DNA from sporting coupes of the 
pastwith all the advantages of up-to-the-minute technology and materials, 
provo blends a clean, simple yet muscular exterior with a stunning interior 
treatment mixing high-tech and luxury materials that will set pulses racing 
whether on busy city streets or at the race-track. 
From its steep leading edge featuring an aero-style splitter, carbon-fibre 
panels and tiny LED cluster front lights, over the long bonnet and sculpted 
flanks, visor-look windscreen to the sharply cut-off rear treatment (also 
featuring an aerodynamic splitter with an adjustable vent system to direct 
airflow), the provo looks every inch a purposeful performer. 
Described by Gregory Guillaume, Chief Designer at Kia's European styling base 
in Frankfurt, as "an emotional and muscular car aimed at delivering pure fun 
and performance for today's city-based enthusiast driver who longs for the 
curves of the open road," the Kia provo isn't just a styling exercise. It 
combines a 1.6-litre Turbo GDI engine producing 204 ps with smart-4WD-hybrid 
technology from an electric motor delivering an additional power surge to the 
rear wheels when required and also allowing low-speed electric-only motion. 
A seven-speed DCT transmission - Kia's first - completes the impressive 
technical package. 
Guillaume went on: "This is entirely a car for European tastes and 
conditions. Designed purely at our Frankfurt studios the provo was conceived 
as a confident and single-minded statement of dynamism and energy to deliver a 
new sense of fun into the B-segment. The potent shaping displays a balanced 
and refined outline within a compact overall shape and the tiny front and rear 
overhangs enhance the balance within its proportions." 
Clearly a car from Kia, the compact provo which is 3.88-metres long, 
1.77-metres wide and 1.35-metres tall, introduces itself with a steep front 
nose and carbon fibre lower valance that immediately convey a sense of purpose. 
Hidden behind a single piece of glass is the latest take on Kia's signature 
grille treatment linking straight into the Schreyer-inspired headlamp units 
that are made up of more than 850 tiny LEDs. The programmable LEDs can be 
used to provide daytime running lights, full beam or even race-style 
configurations - as well as more humorous and decorative displays to add to 
provo's sense of fun! 
This thin, sharp glass panel is echoed at the rear of provo's body and 
separates a purposeful splitter-style lower valance from the long, flat bonnet 
panel sculpted with twin creases to hint at but not slavishly copy the muscle 
cars of old. 
A wrap-around front screen hides the A pillars and frameless doors, giving a 
visor-style appearance to the cabin glass with the clamshell-like roof 
floating above. This is divided at the rear by different colour sections 
rising up from the C-Pillars in an almost roll-over bar appearance. 
Colour is used on the provo to enhance the almost-masculine stance with sharp 
points echoed throughout the design. High-intensity blood-orange accents 
contrast with the grey-green 'Storm Metal' body colour to draw the eye to 
particular aspects of the structure and equipment, while carbon fibre surfaces 
interplay with traditional materials and high-gloss or anodized aluminum to 
strengthen the connection to the track cars that inspired provo. 
Planting provo firmly in touch with the road are distinctive 225/40 19-inch 
milled-alloy wheels with a traditional 'cast' look fixed by single centre nuts 
finished in anodized blood-orange. And with just a 2.53-metre wheelbase, 
exciting handling and road-holding is guaranteed. 
Backing up those performance credentials, provo utilizes an ingenious Smart 
4WD Hybrid power train. The four cylinder turbocharged 1.6-litre GDI 
(gasoline direct injection) engine is tuned to deliver is 204 ps rapidly and 
progressively allowing provo to deliver an injection of speed and performance 
often absent from the more functional B-segment mainstream. 
But, this potent internal combustion engine also benefits from a 
regenerative-powered electric motor driving the rear wheels either 
automatically when required during cornering and in strong acceleration - 
giving a power boost of as much as 45 ps - or in a button-activated creep-mode 
at low speeds to avoid emissions in city traffic or when 'stealth' is 
required. The regenerative system captures its power during braking when in 
normal use. 
Moving inside, the Kia Europe Design team was able to let imaginations run 
free although in typical Kia fashion it delivers clear functionality with 
exuberant style - essential if provo is to go into production at some point in 
the future. 
Guillaume commented: "The interior is very, very black - as we believe it 
should be to allow drivers to focus on the experience. But we have also 
looked to make the functional aspects of the car fit the modern demands of 
today's motorists." 
Opening the two side doors - via flush-fitting push-up electronic handles that 
operate with a satisfying electric click - reveals that the polished aluminum 
panels featured in the external sculpted flanks extend to create a relatively 
high-level two-step sill into the car - cut-away at the leading edge to allow 
easier ingress and exit. 
The next surprise is the door construction itself - the doors are made from 
three individual panels - the outer panel, a carbon-fibre inner panel and a 
neoprene-covered inner section that also features the Storm Metal body 
colour. The inner door releases are reassuringly solid polished aluminum. 
The dashboard is made from a single expanse of carbon fibre, but does not 
extend down to the floor - deliberately - in order to keep the footwells clear 
and uncluttered except for polished aluminum footrests and pedals. 
Echoing the sculpted flanks of the provo, the dashboard has a business-like 
main binnacle containing large analog dials on a digital display and a smaller 
central display of other minor gauges, but because the display is digital it 
can be programmed to offer a selection of functions. Set on the centre 
tunnel are two control hubs - the engine stop-start button and drive selector 
for the seven-speed DCT transmission and a Multi-Media Interface control. 
This latter control allows the driver to select a variety of screen displays - 
as well as controlling infotainment functions. In 'normal' mode the driver 
sees a speedometer, rev counter and sat-nav route instructions. In 'cruise' 
the display is centred on a large scale map, route instructions and a 
speedometer, while in 'track' mode the display features just a large rev 
counter, a track-map and a lap-timer. There is also a full 'entertainment' 
mode allowing visuals of music, radio and other information. 
The centre-mounted display provides appropriate gauges to the mode with a 
series of aluminum toggle switches set underneath - including an anodized 
blood-orange toggle for the hazard warning lights. 
Modern materials allow the front seat construction to be made from a single 
wave-like panel running from one door sill to the other - covered in quilted 
leather. The seat backrests are cleverly mounted on a rotating aluminum 
track so that instead of folding forward, they spin into the centre of the 
vehicle allowing easy access to the admittedly occasional-use rear seats. 
Guillaume commented: "The whole interior concept was designed around not 
having a big centre console, but instead using latest technology to provide 
excellent functionality in a clean, clear and attractive manner. 
"By using a DCT gearbox we were able to get rid of the floor-mounted 
gear-shift and use paddles behind the steering wheel, which has blood-orange 
stitching and a race style straight-ahead indicator, allowing us to use the 
floor space for other controls resulting in a much tidier environment. And 
because the seats are fixed we have full electric adjustment for the pedal box 
and steering column - further simplifying the interior and giving a 
perfect-fit for any driver." 
Completing the moody cockpit feel are tiny red LEDs set in the multi-layered 
doors, in the air vents and also in roof to give a low-glow ambient 
illumination. The roof panel also incorporates aluminum window toggle 
controls. 
Whilst no specific production schedule for provo is on the calendar, the 
arrival later this summer of the new Kia pro_cee'd GT makes it clear that the 
company remains committed to delivering desirable, dynamic and stunningly 
attractive vehicles that will deliver affordable enjoyment to real, everyday 
motorists. The provo could be just such a car. 
### 
About Kia Motors Corporation: 
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the 
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of 
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine 
manufacturing and assembly operations in five countries which are then sold 
and serviced through a network of distributors and dealers covering around 150 
countries. Kia today has over 47,000 employees worldwide and annual revenues 
of US$42 billion. It is the major sponsor of the Australian Open and an 
official automotive partner of FIFA - the governing body of the FIFA World 
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" - 
represents the company's global commitment to surprise the world by providing 
exciting and inspiring experiences that go beyond expectations. 
About Kia Canada Inc.: 
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality 
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation 
(KMC) which was founded in 1999 and sells and services high quality, class 
leading vehicles like the Soul, Forte, Optima and Sorento through a network of 
180 dealers nationwide. Kia Canada Inc. employs 162 people in its Mississauga, 
Ontario headquarters and four regional offices across Canada, with an all-new 
state-of-the-art facility to open in Montreal shortly. Kia's brand slogan "The 
Power to Surprise" represents the company's global commitment to surprise the 
world by providing exciting & inspiring experiences that go beyond 
expectations. 
Cathy Laroche Public Relations Manager Kia Canada Inc. C:514.554.0843 
E:claroche@kia.ca 
Daniel Ponzini Public Relations and Events Coordinator Kia Canada Inc. 
T:905.755.6415 C:647.462.8986 E:dponzini@kia.ca 
SOURCE: KIA Canada Inc. 
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NI: AUT NP  
-0- Mar/04/2013 14:55 GMT
 
 
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