Kia looks to set the streets alight with radical provo concept at Geneva
SEOUL, March 4, 2013 /CNW/ - Looking every centimetre a road-legal racer,
Kia's new provo concept, unveiled at the 83rd Salon International De l'Auto in
Geneva, mixes ultra-modern technology with a self-confident and agile look to
deliver an exciting new B-segment car for enthusiasts.
The sleek, low, yet muscular coupe-style hatchback mixes a petrol-fuelled
turbo-charged engine with clever regenerative-electric motors to bring a
smart-hybrid solution to this fun-focused concept that points to Kia Motors'
future B-segment expansion plans.
This is a car designed for fun - pure and simple. Every curve, crease and
line combines to bring provo to life with a single purpose - to delight and
entrance its owner and to bring a smile to the driver's face. The car is
meant to be cheeky and cheerful in its compactness and to hint at the fun
awaiting on the open road.
Created to deliver a new interpretation of the DNA from sporting coupes of the
pastwith all the advantages of up-to-the-minute technology and materials,
provo blends a clean, simple yet muscular exterior with a stunning interior
treatment mixing high-tech and luxury materials that will set pulses racing
whether on busy city streets or at the race-track.
From its steep leading edge featuring an aero-style splitter, carbon-fibre
panels and tiny LED cluster front lights, over the long bonnet and sculpted
flanks, visor-look windscreen to the sharply cut-off rear treatment (also
featuring an aerodynamic splitter with an adjustable vent system to direct
airflow), the provo looks every inch a purposeful performer.
Described by Gregory Guillaume, Chief Designer at Kia's European styling base
in Frankfurt, as "an emotional and muscular car aimed at delivering pure fun
and performance for today's city-based enthusiast driver who longs for the
curves of the open road," the Kia provo isn't just a styling exercise. It
combines a 1.6-litre Turbo GDI engine producing 204 ps with smart-4WD-hybrid
technology from an electric motor delivering an additional power surge to the
rear wheels when required and also allowing low-speed electric-only motion.
A seven-speed DCT transmission - Kia's first - completes the impressive
Guillaume went on: "This is entirely a car for European tastes and
conditions. Designed purely at our Frankfurt studios the provo was conceived
as a confident and single-minded statement of dynamism and energy to deliver a
new sense of fun into the B-segment. The potent shaping displays a balanced
and refined outline within a compact overall shape and the tiny front and rear
overhangs enhance the balance within its proportions."
Clearly a car from Kia, the compact provo which is 3.88-metres long,
1.77-metres wide and 1.35-metres tall, introduces itself with a steep front
nose and carbon fibre lower valance that immediately convey a sense of purpose.
Hidden behind a single piece of glass is the latest take on Kia's signature
grille treatment linking straight into the Schreyer-inspired headlamp units
that are made up of more than 850 tiny LEDs. The programmable LEDs can be
used to provide daytime running lights, full beam or even race-style
configurations - as well as more humorous and decorative displays to add to
provo's sense of fun!
This thin, sharp glass panel is echoed at the rear of provo's body and
separates a purposeful splitter-style lower valance from the long, flat bonnet
panel sculpted with twin creases to hint at but not slavishly copy the muscle
cars of old.
A wrap-around front screen hides the A pillars and frameless doors, giving a
visor-style appearance to the cabin glass with the clamshell-like roof
floating above. This is divided at the rear by different colour sections
rising up from the C-Pillars in an almost roll-over bar appearance.
Colour is used on the provo to enhance the almost-masculine stance with sharp
points echoed throughout the design. High-intensity blood-orange accents
contrast with the grey-green 'Storm Metal' body colour to draw the eye to
particular aspects of the structure and equipment, while carbon fibre surfaces
interplay with traditional materials and high-gloss or anodized aluminum to
strengthen the connection to the track cars that inspired provo.
Planting provo firmly in touch with the road are distinctive 225/40 19-inch
milled-alloy wheels with a traditional 'cast' look fixed by single centre nuts
finished in anodized blood-orange. And with just a 2.53-metre wheelbase,
exciting handling and road-holding is guaranteed.
Backing up those performance credentials, provo utilizes an ingenious Smart
4WD Hybrid power train. The four cylinder turbocharged 1.6-litre GDI
(gasoline direct injection) engine is tuned to deliver is 204 ps rapidly and
progressively allowing provo to deliver an injection of speed and performance
often absent from the more functional B-segment mainstream.
But, this potent internal combustion engine also benefits from a
regenerative-powered electric motor driving the rear wheels either
automatically when required during cornering and in strong acceleration -
giving a power boost of as much as 45 ps - or in a button-activated creep-mode
at low speeds to avoid emissions in city traffic or when 'stealth' is
required. The regenerative system captures its power during braking when in
Moving inside, the Kia Europe Design team was able to let imaginations run
free although in typical Kia fashion it delivers clear functionality with
exuberant style - essential if provo is to go into production at some point in
Guillaume commented: "The interior is very, very black - as we believe it
should be to allow drivers to focus on the experience. But we have also
looked to make the functional aspects of the car fit the modern demands of
Opening the two side doors - via flush-fitting push-up electronic handles that
operate with a satisfying electric click - reveals that the polished aluminum
panels featured in the external sculpted flanks extend to create a relatively
high-level two-step sill into the car - cut-away at the leading edge to allow
easier ingress and exit.
The next surprise is the door construction itself - the doors are made from
three individual panels - the outer panel, a carbon-fibre inner panel and a
neoprene-covered inner section that also features the Storm Metal body
colour. The inner door releases are reassuringly solid polished aluminum.
The dashboard is made from a single expanse of carbon fibre, but does not
extend down to the floor - deliberately - in order to keep the footwells clear
and uncluttered except for polished aluminum footrests and pedals.
Echoing the sculpted flanks of the provo, the dashboard has a business-like
main binnacle containing large analog dials on a digital display and a smaller
central display of other minor gauges, but because the display is digital it
can be programmed to offer a selection of functions. Set on the centre
tunnel are two control hubs - the engine stop-start button and drive selector
for the seven-speed DCT transmission and a Multi-Media Interface control.
This latter control allows the driver to select a variety of screen displays -
as well as controlling infotainment functions. In 'normal' mode the driver
sees a speedometer, rev counter and sat-nav route instructions. In 'cruise'
the display is centred on a large scale map, route instructions and a
speedometer, while in 'track' mode the display features just a large rev
counter, a track-map and a lap-timer. There is also a full 'entertainment'
mode allowing visuals of music, radio and other information.
The centre-mounted display provides appropriate gauges to the mode with a
series of aluminum toggle switches set underneath - including an anodized
blood-orange toggle for the hazard warning lights.
Modern materials allow the front seat construction to be made from a single
wave-like panel running from one door sill to the other - covered in quilted
leather. The seat backrests are cleverly mounted on a rotating aluminum
track so that instead of folding forward, they spin into the centre of the
vehicle allowing easy access to the admittedly occasional-use rear seats.
Guillaume commented: "The whole interior concept was designed around not
having a big centre console, but instead using latest technology to provide
excellent functionality in a clean, clear and attractive manner.
"By using a DCT gearbox we were able to get rid of the floor-mounted
gear-shift and use paddles behind the steering wheel, which has blood-orange
stitching and a race style straight-ahead indicator, allowing us to use the
floor space for other controls resulting in a much tidier environment. And
because the seats are fixed we have full electric adjustment for the pedal box
and steering column - further simplifying the interior and giving a
perfect-fit for any driver."
Completing the moody cockpit feel are tiny red LEDs set in the multi-layered
doors, in the air vents and also in roof to give a low-glow ambient
illumination. The roof panel also incorporates aluminum window toggle
Whilst no specific production schedule for provo is on the calendar, the
arrival later this summer of the new Kia pro_cee'd GT makes it clear that the
company remains committed to delivering desirable, dynamic and stunningly
attractive vehicles that will deliver affordable enjoyment to real, everyday
motorists. The provo could be just such a car.
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine
manufacturing and assembly operations in five countries which are then sold
and serviced through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual revenues
of US$42 billion. It is the major sponsor of the Australian Open and an
official automotive partner of FIFA - the governing body of the FIFA World
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" -
represents the company's global commitment to surprise the world by providing
exciting and inspiring experiences that go beyond expectations.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation
(KMC) which was founded in 1999 and sells and services high quality, class
leading vehicles like the Soul, Forte, Optima and Sorento through a network of
180 dealers nationwide. Kia Canada Inc. employs 162 people in its Mississauga,
Ontario headquarters and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand slogan "The
Power to Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
Cathy Laroche Public Relations Manager Kia Canada Inc. C:514.554.0843
Daniel Ponzini Public Relations and Events Coordinator Kia Canada Inc.
T:905.755.6415 C:647.462.8986 E:email@example.com
SOURCE: KIA Canada Inc.
To view this news release in HTML formatting, please use the following URL:
CO: KIA Canada Inc.
NI: AUT NP
-0- Mar/04/2013 14:55 GMT
Press spacebar to pause and continue. Press esc to stop.