Gap Launches Limited-Edition Jimi Hendrix T-Shirts

              Gap Launches Limited-Edition Jimi Hendrix T-Shirts

Exclusive T-Shirts Celebrate New Album Featuring Previously Unreleased Studio
Recordings by Legendary Guitarist Jimi Hendrix

PR Newswire

SAN FRANCISCO, March 4, 2013

SAN FRANCISCO, March 4, 2013 /PRNewswire/ --Today Gap announced the brand is
joining a yearlong celebration of the life and music of Jimi Hendrix in honor
of his 70^thbirthday with the launch of two limited-edition t-shirt designs.
The t-shirts feature art from the iconic musician's new album,People, Hell
and Angels,which introduces previously unreleased studio recordings from
1969, the year Gap was founded in San Francisco.


Available in styles for men and women, the exclusive cotton t-shirts will
launch online atGap.comon March 5^thand be available in US stores on March
15^thfor $29.95. In addition, the shirts will be offered in select Gap stores
in Canada, UK, France, Italy, Japan and China starting in late March.

"From the moment we opened our first store in 1969 selling jeans and records,
Gap has always connected with people through music," said Seth Farbman, Gap's
Global Chief Marketing Officer. "This partnership is an opportunity to
celebrate an influential, American artist whose music still inspires people

"We are delighted to be partnering with Gap to celebrate the release of
People, Hell and Angels on the 70th anniversary year of the birth of our
beloved Jimi. In fashion, as in music, he was adventurous, innovative and
colorful. These beautiful shirts, along with Fender's participation, are truly
the reflections of his creative music, fashion and style," stated Janie
Hendrix, President and CEO of Experience Hendrix LLC.

Gap's 1969 Soho store in New York City and Gap's Seattle stores at 5^th& Pine
and Southcenter will offer a special pre-launch of the t-shirts beginning
March 5^th. In celebration of the pre-launch, shoppers will have the
opportunity to win one of two Fender^® guitars by visiting the Soho store from
March 5-10 and uploading an image of the Fender^® guitarsto Instagram using
the hashtag #JimiHendrixGap. Twenty lucky Hendrix fans will also have an
opportunity to win the new Gap t-shirt and a copy of the new album by pinning
one of the new exclusive t-shirts on Pinterest.

People, Hell and Angels, released on March 5^thby Experience Hendrix LLC and
Legacy Recordings, a division of Sony Music Entertainment, is an essential new
album premiering twelve previously unreleased studio recordings completed by
guitarist Jimi Hendrix.The album showcases the legendary guitarist working
outside of the original Jimi Hendrix Experience trio. These twelve recordings
present some of the finest Jimi Hendrix guitar work ever issued and provide a
compelling window into his growth as a songwriter, musician and producer.

About Gap
Gap is a global apparel and accessories brand focused on delivering casual,
American style. The brand offers classic, iconic clothing that helps customers
express their individuality through its Gap, GapKids, babyGap, GapMaternity
and GapBody collections. With an optimistic point of view and belief that
everyone can make their creative mark in the world, Gap embodies what it means
to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris
F. Fisher, the brand has grown from one store to over 1,500 company-operated
and franchise retail locations around the world. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap,
Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. For more
information, please

About Legacy Recordings
The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's
catalog division, produces and maintains the world's foremost catalog of
historic reissues, an unparalleled compendium of thousands of digitally
re-mastered archival titles representing virtually every musical genre
including popular, rock, jazz, blues, R&B, folk, country, gospel, Broadway
musicals, movie soundtracks, ethnic, world music, classical, comedy and more.

About Experience Hendrix LLC
Founded by James 'Al' Hendrix, Jimi's father, in 1995, Experience Hendrix, has
been managed since its inception by the family members handpicked by Al during
his tenure as Chairman.It is the official family company charged with
managing the music, name, image and likeness of Jimi Hendrix. As a part of
their daily operations, Experience Hendrix and Authentic Hendrix oversee
Jimi's timeless legacy on a worldwide basis.

Media Contact:
Erica Larsen          Kimberly Terry
SHADOW PR             Gap Marketing + PR
Phone: (212) 972-0277 Phone: (415) 427-4844


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