comScore Releases the "2013 Canada Digital Future in Focus" Report

comScore Releases the "2013 Canada Digital Future in Focus" Report 
Report Features Insights on Key Trends from 2012 and What They Mean for the 
Year Ahead 
TORONTO, March 4, 2013 /CNW/ - comScore, Inc. (NASDAQ: SCOR), a leader in 
measuring the digital world, today released the 2013 Canada Digital Future in 
Focus report. This annual report examines how the prevailing trends in web 
usage, online video, digital advertising, mobile, social media and e-commerce 
are defining the current Canadian marketplace and what these trends mean for 
the year ahead. 
"2013 will be defined by the new media landscape that presents marketers with 
more opportunities to connect and engage with consumers than ever before," 
said Bryan Segal, Vice President, comScore Canada. "The growing number of 
digital platforms and continued adoption of mobile devices has brought to 
fruition an evolved consumer and more complex digital ecosystem. Advertisers, 
agencies and publishers alike must have a holistic understanding of how these 
puzzle pieces fit together if they are to prosper in the year ahead." 
To download a complimentary copy of the 2013 Canada Digital Future in Focus 
report, please visit: 
Key takeaways from the 2013 Canada Digital Future in Focus include: 

    --  Canada continues to be a leader in engagement, with users
        spending more than 41 hours per month online on their desktop
        computers, representing the 2nd highest engagement across the
        globe. Canada ranks 1st in terms of monthly pages and visits
        per visitor.
    --  Online video is of growing importance to the digital ecosystem
        as long-form viewing and premium programming migrates online.
        Canadians rank 2nd worldwide in terms of monthly hours of video
        viewing (25) and number of videos per viewer (291). The
        Entertainment category saw the largest growth in number of
        videos viewed versus year ago.
    --  The digital ad market is healthy and growing in Canada, with
        724 billion display ad impressions in 2012, up 17 percent
        year-over-year. Social Media, Entertainment and Portal sites
        continue to account for the highest share of impressions.
    --  The rapid adoption of internet-enabled devices is contributing
        to a more fragmented digital media landscape. Smartphone
        subscribers grew by 17 percent in 2012, with Google Android now
        accounting for 40 percent of the market. Subscribers watching
        video on their mobile phones has increased 21 points in the
        last year, while search is the fastest-growing mobile content
    --  Social Media players are increasing their visitor base and
        engagement, while Facebook maintains its strong lead in the
        category. There are several rising stars to watch in 2013
        – Twitter, LinkedIn, Tumblr, Pinterest and Instagram are
        all seeing strong visitor growth rates.
    --  Major industry verticals are experiencing growth in digital
        channels. Retail e-commerce reached $22.3 billion dollars in
        Canada in 2012, up 10 percent versus year ago. Banking and
        Automotive content consumption and digital advertising are also
        experiencing gains across both desktop and mobile channels.

Webinar - Canada Digital Future in Focus 2013: Trends Every Marketer Needs to 
Know Join Darrick Li, Manager, Media Metrix Canada on Tuesday March 19(th) at 
2 PM ET, as he shares key insights from the 2013 Canada Digital Future in 
Focus and discusses what these trends mean for the year ahead. For more 
information and to register, please visit:

About comScore  comScore, Inc. (NASDAQ: SCOR) is a global leader in digital 
measurement and analytics, delivering insights on web, mobile and TV consumer 
behavior that enable clients to maximize the value of their digital 
investments. For more information, please visit

Stephanie Flosi, comScore, Inc., +1-312-777-8801,

PRN Photo Desk,

SOURCE: comScore, Inc.

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CO: comScore, Inc.
ST: Ontario

-0- Mar/04/2013 16:41 GMT

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