comScore Releases the "2013 Canada Digital Future in Focus" Report
Report Features Insights on Key Trends from 2012 and What They Mean for the
TORONTO, March 4, 2013 /CNW/ - comScore, Inc. (NASDAQ: SCOR), a leader in
measuring the digital world, today released the 2013 Canada Digital Future in
Focus report. This annual report examines how the prevailing trends in web
usage, online video, digital advertising, mobile, social media and e-commerce
are defining the current Canadian marketplace and what these trends mean for
the year ahead.
"2013 will be defined by the new media landscape that presents marketers with
more opportunities to connect and engage with consumers than ever before,"
said Bryan Segal, Vice President, comScore Canada. "The growing number of
digital platforms and continued adoption of mobile devices has brought to
fruition an evolved consumer and more complex digital ecosystem. Advertisers,
agencies and publishers alike must have a holistic understanding of how these
puzzle pieces fit together if they are to prosper in the year ahead."
To download a complimentary copy of the 2013 Canada Digital Future in Focus
report, please visit: http://www.comscore.com/FutureinFocus2013
Key takeaways from the 2013 Canada Digital Future in Focus include:
-- Canada continues to be a leader in engagement, with users
spending more than 41 hours per month online on their desktop
computers, representing the 2nd highest engagement across the
globe. Canada ranks 1st in terms of monthly pages and visits
-- Online video is of growing importance to the digital ecosystem
as long-form viewing and premium programming migrates online.
Canadians rank 2nd worldwide in terms of monthly hours of video
viewing (25) and number of videos per viewer (291). The
Entertainment category saw the largest growth in number of
videos viewed versus year ago.
-- The digital ad market is healthy and growing in Canada, with
724 billion display ad impressions in 2012, up 17 percent
year-over-year. Social Media, Entertainment and Portal sites
continue to account for the highest share of impressions.
-- The rapid adoption of internet-enabled devices is contributing
to a more fragmented digital media landscape. Smartphone
subscribers grew by 17 percent in 2012, with Google Android now
accounting for 40 percent of the market. Subscribers watching
video on their mobile phones has increased 21 points in the
last year, while search is the fastest-growing mobile content
-- Social Media players are increasing their visitor base and
engagement, while Facebook maintains its strong lead in the
category. There are several rising stars to watch in 2013
– Twitter, LinkedIn, Tumblr, Pinterest and Instagram are
all seeing strong visitor growth rates.
-- Major industry verticals are experiencing growth in digital
channels. Retail e-commerce reached $22.3 billion dollars in
Canada in 2012, up 10 percent versus year ago. Banking and
Automotive content consumption and digital advertising are also
experiencing gains across both desktop and mobile channels.
Webinar - Canada Digital Future in Focus 2013: Trends Every Marketer Needs to
Know Join Darrick Li, Manager, Media Metrix Canada on Tuesday March 19(th) at
2 PM ET, as he shares key insights from the 2013 Canada Digital Future in
Focus and discusses what these trends mean for the year ahead. For more
information and to register, please visit: http://www.comscore.com/cdfif13.
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital
measurement and analytics, delivering insights on web, mobile and TV consumer
behavior that enable clients to maximize the value of their digital
investments. For more information, please visit www.comscore.com/companyinfo.
Stephanie Flosi, comScore, Inc., +1-312-777-8801, email@example.com
PRN Photo Desk, firstname.lastname@example.org
SOURCE: comScore, Inc.
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-0- Mar/04/2013 16:41 GMT
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