Android Will Account for 58% of Smartphone App Downloads in 2013, with iOS Commanding a Market Share of 75% in Tablet Apps, Says

  Android Will Account for 58% of Smartphone App Downloads in 2013, with iOS
  Commanding a Market Share of 75% in Tablet Apps, Says ABI Research

Business Wire

LONDON -- March 4, 2013

The annual volume of smartphone app downloads will reach 56 billion this year,
show ABI Research’s updated market forecasts. Of different OS platforms,
Google’s Android will account for 58% of the total, with Apple’s iOS
commanding an annual share of 33%. Microsoft’s Windows Phone will finish the
year with a slice of slightly smaller than 4%, with BlackBerry trailing it
with 3%.

In the meantime, mobile users will download around 14 billion tablet apps
during the year. In the tablet segment, iPad’s lead as a development platform
remains formidable, as 75% of the amount will be apps running on iOS. For
comparison, Android will represent an annual share of 17%, excluding Kindle
Fire. Downloads to Amazon’s tablets will warrant a market share of 4%, while
around 2% of the total will be for Windows tablets.

With its vast installed base and the generally improved conditions for app
building, ABI Research expects a growing number of smartphone-focused
developers to adopt an Android-first strategy within the year. Senior analyst
Aapo Markkanen, however, reminds, “Arguably the most pressing issue for Google
is how much of this handset momentum will ultimately trickle down to tablets,
where Apple is holding the fort remarkably well. We would argue that in this
context Google will actually benefit from the efforts by Amazon, since the
presence of Kindle Fire adds a lot of critical ‘code mass’ to Android’s
proposition as a platform for tablet applications. It is worth remembering
that Android’s so-called fragmentation problem isn’t only a problem, but that
it has a certain upside as well.”

These findings are from ABI Research’s Mobile Applications Research Service
(, which
provides a deep dive into technologies that enable new and transformative
applications. As part of it ABI Research also assesses the economic side of
the app industry, sizing the addressable market and measuring how much revenue
the releases will generate.

ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit, or call +1.516.624.2500.


ABI Research
Christine Gallen, Tel: +44.203.326.0142
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