RevTrax(R) Launches PromoVault(TM) to Prevent Online Offers From "Going Viral"
Latest Innovation Generates and Validates Secure, Dynamic Promo Codes
for Targeted E-Commerce Offers
NEW YORK, NY -- (Marketwire) -- 03/04/13 -- RevTrax(R) today
announced the launch of PromoVault(TM), a promotions tool that
enables marketers to securely execute e-commerce digital coupon
campaigns across any channel or device. PromoVault addresses common
challenges faced by retailers: the inability to generate and validate
unique codes, and the subsequent rise of pirated offers.
RevTrax's latest technology creates and serves dynamic promo codes,
then protects those codes from being used by unauthorized parties.
The security features enable retailers to protect gross margins for
rich offers, confidently manage revenue more carefully with targeted
markdowns and accept rewards currency online.
"Ensuring that our e-commerce offers don't spread uncontrolled across
the Web is critical, both to our customers and our company," said
Jeffrey Liss, Senior VP and General Manager of eCommerce and Customer
Insights for Charming Shoppes, a subsidiary of ascena retail group
inc. "RevTrax allows us to develop offers that we're confident will
only be redeemed by our target audience, not by anyone with a Web
browser, and the ability to copy and paste."
PromoVault is the latest addition to RevTrax's broadly adopted
enterprise promotions platform, which is used by more than 100
leading brands and retailers to securely drive and measure in-store
sales. PromoVault effectively extends RevTrax's core security and
tracking technology to the e-commerce point-of-sale, allowing
marketers to distribute personalized offers and match granular
digital coupon data, such as channel and search keywords, with
point-of-sale redemption data, including basket size, redemption
date, loyalty ID and other key metrics.
"RevTrax supports an integrated retail vision and has long been ahead
of the curve in helping clients understand how digital promotions
impact in-store sales and loyalty," said Jonathan Treiber, co-founder
and CEO, RevTrax. "PromoVault mirrors this functionality for the
online point-of-sale, while protecting marketers against the
financial risk and liability of online offers that unintenti
PromoVault works in conjunction with the RevTrax Coupon Validation
API, so offers can be instantly validated at the point-of-sale. It
can also be managed as a self-service component of the RevTrax
platform, allowing retailers to manage their own campaigns, features
and custom security.
RevTrax(R) is an enterprise promotion platform used
by leading brands and retailers to drive and measure in-store sales.
RevTrax provides secure and scalable business solutions for
online-to-offline revenue attribution, campaign management and
promotion intelligence across all digital channels and devices.
RevTrax clients drive sales and increase customer loyalty through
actionable data, enhanced targeting and personalization. Founded in
2008, RevTrax is headquartered in New York City.
All trademarks are the exclusive property of RevTrax.
CopyrightRevTrax 2013. All rights reserved.
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