Clarity Hits High Note With Alto(TM)
New Phone Offers 53 Decibels of Smart Amplification, First to Achieve
Telephone Industry's New Standards for Sound Amplification; Clarity
Also Launches AltoPlus(TM) With Additional Features
CHATTANOOGA, TN -- (Marketwire) -- 03/04/13 -- Clarity -- a division
of Plantronics (NYSE: PLT) that creates smart communication solutions
for seniors -- today launched Alto(TM), a new corded home phone with
53 decibels of intelligent and powerful amplification designed for
people with mild, moderate and severe hearing loss. Alto is the first
amplified home phone to pass strict new industry standards set by the
Telecommunications Industry Association (TIA) to ensure the best
possible sound output for the 36 million in the US with hearing loss.
Alto reduces noise and it makes soft sounds audible and keeps loud
sounds in a comfortable range for the user through Digital Clarity
Power(TM), a patented sound processing technology that functions
similarly to a modern digital hearing aid. Users can adjust the
amplification settings with a new ergonomic volume and tone control
wheel, simple and easy to use for those with Arthritis or dexterity
Clarity also launched AltoPlus(TM), a version with a four-inch
titling LCD display and additional features. Alto can be purchased
for $159.95 and AltoPlus for $169.95 at www.clarityproducts.com.
"Hearing loss is the third most common health issue in the US," said
Carsten Trads, president of Clarity. "Millions are struggling and
don't realize helpful solutions like our Alto phones exist. Because
the Alto family is the first to meet the new standard, users can be
confident that these phones will truly help them hear and understand
conversations better. We are proud our Alto line is first to meet the
new TIA-4953 standard, which will hold manufacturers accountable to
ensure they are providing the quality sound amplification that
consumers with hearing loss deserve."
In addition to boosting incoming sound, the Alto phones amplify
outgoing speech up to 15 decibels. Both feature a speakerphone, and
an extra-loud and a bright visual ringer that makes sure users never
miss a call.
More than just clearer call quality, Clarity also designed the Alto
family with ease-of-use in mind. It features a talking keypad a
Caller ID so that users with low vision can easily operate the phone.
Alto and AltoPlus are also equipped with ClarityLogic(TM), an
award-winning customer service technology that allows customer
representatives to remotely access the phone and adjust and
configurate the volume, tone control or other settings for the user.
Although amplified telephones have been available for many years, the
new TIA-4953 standard, published in May 2012, establishes the first
official industry benchmarks for telephones designed for individuals
with hearing loss. The purpose of TIA-4953 is to provide consumers
with hearing loss with objective information to verify how a specific
telephone model will help them to communicate on the telephone.
The TIA-4953 standard establishes performance metrics for telephones
serving individuals with mild, moderate or severe hearing loss. The
standard requires laboratory based testing, using specialized
telephone test equipment, to measure sound amplification (volume
control gain), tone control, simulated use for hearing aid users, and
the sound level of the ringer. The telephone sound output must meet
stringent noise and distortion requirements even for the highly
For more information on the Alto family of products or Clarity, visit
About Clarity - Smart for Seniors (TM)
Clarity, a division of
Plantronics (NYSE: PLT), creates smart communication solutions that
help seniors live richer, more engaged lives. For more than 40 years,
Clarity's innovative products -- such as amplified telephones,
notification systems and assistive listening devices -- have helped
people with hearing loss, low vision, limited mobility, dexterity
issues and other health challenges. Clarity has pioneered many firsts
-- from digital sound processing in 2005 to remote-access customer
service in 2010. Millions rely on Clarity to communicate at home, at
work and throughout their lives. For more information, please visit
www.clarityproducts.com or call 1-800-426-3738.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2246603
Ryan J. Witherell
Partner, Integrated Communications & New Media
Seigenthaler Public Relations
115 29th Avenue South
Nashville, TN 37212
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