Tele2 AB : Tele2 AB : Leadership Team structure change to enhance focus on main markets

  Tele2 AB : Tele2 AB : Leadership Team structure change to enhance focus on
                                 main markets

Stockholm - Tele2 AB (Tele2), (NASDAQ OMX Stockholm Exchange: TEL2 A and TEL2
B) today announced a change in its Leadership Team structure, to enhance focus
on its main markets and ensure maintained attention to the smaller growth
assets. This new structure will take effect immediately.

Tele2 identifies Sweden, Russia, the Netherlands and Norway as the most
important operations within the Group in terms of revenue generation. To
maximize leverage of current and future opportunities in these markets, Tele2
has decided to remove the Market Area Director concept and instead appoint
dedicated Chief Executive Officers, leading to a stronger management focus in
the main markets.

Thomas Ekman is CEO of Tele2 Sweden, Jere Calmes CEO of Tele2 Russia and
Gunther Vogelpoel CEO of Tele2 Netherlands. Arild Hustad, CEO of Tele2 Norway,
will assume a place in the Leadership Team. Niklas Sonkin has overall
responsibility for Austria, Croatia, Estonia, Germany, Kazakhstan, Latvia and
Lithuania, making up smaller but important growth and cashflow generating
operations. Apart from Arild Hustad who joins the Leadership Team, its members
remain the same.

Mats Granryd, President and CEO of Tele2, comments: "All of our markets face
exciting opportunities. To fully leverage on these opportunities, we strongly
believe in dedicated management who can focus completely on the task at hand.
The new structure highlights the importance that Sweden, Russia, the
Netherlands and Norway have for the group. In addition, Niklas Sonkin will
bring together the experience and expertise from the 7 smaller Tele2
operations. By enabling maximum dedication and synergy within the group, the
new structure fully supports our Growth Strategy."

Tele2 Group Leadership team
Mats Granryd - President and CEO Tele2 Group
Lars Nilsson - Senior Executive Vice President / Group CFO
Cecilia Lundin - Executive Vice President Human Resources
Thomas Ekman - Executive Vice President and CEO Tele2 Sweden
Jere Calmes - Executive Vice president and CEO Tele2 Russia
Günther Vogelpoel - Executive Vice President and CEO Tele2 Netherlands
Arild Hustad - Executive Vice President and CEO Tele2 Norway
Niklas Sonkin - Executive Vice President Central Europe and Eurasia
Anders Olsson - Executive Vice President / Group CCO
Lars Torstensson - Executive Vice President Corporate Communication
Joachim Horn - Executive Vice President / Group CTIO
Roxanna Zea - Executive Vice President Strategy

For further information, contact:
Lars Torstensson, Investor Inquiries, Telephone: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Telephone: +46 704 26 45 45

TELE2 IS ONE OF EUROPE'S LEADING TELECOM OPERATORS, ALWAYS PROVIDING THE
CUSTOMERS WHAT THEY NEED FOR LESS. We have 38 million customers in 11
countries. Tele2 offers mobile services, fixed broadband and telephony, data
network services, cable TV and content services. Ever since Jan Stenbeck
founded the company in 1993, it has been a tough challenger to the former
government monopolies and other established providers. Tele2 has been listed
on the NASDAQ OMX Stockholm since 1996. In 2012, we had net sales of SEK 43.7
billion and reported an operating profit (EBITDA) of SEK 11 billion

Press release

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Source: Tele2 AB via Thomson Reuters ONE
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