DeNA Reveals Mobile Games and Panels Lineup for South by Southwest Interactive

  DeNA Reveals Mobile Games and Panels Lineup for South by Southwest
  Interactive

SXSW 2013

Business Wire

SAN FRANCISCO -- March 4, 2013

DeNA Co., Ltd. (TSE: 2432), the global leader in mobile games, announced today
that it will make its debut appearance at the South by Southwest (SXSW)
Interactive annual festival in Austin, TX from March 8-10, 2013. A featured
exhibitor at the SXSW Gaming Expo, DeNA’s Mobage booth will showcase a variety
of new content from its upcoming free-to-play mobile game releases on its
Mobage social games platform, in addition to having key game developers and
executives participating on exclusive panel discussions at the event.

Game Demos

Located at booth #605, DeNA’s Mobage games booth is showing new content from
the following list of soon to be released free-to-play mobile games at the
SXSW Gaming Expo, in addition to offering special promotions for fans that
visit the DeNA booth.

  *The Drowning: a console-quality first-person-shooter experience custom
    built for mobile devices, featuring intense action, high-definition
    graphics, a unique storyline, and an intuitive control scheme that breaks
    away from clunky virtual joysticks. The game’s talented development team
    has worked on many best-selling console shooter games such as Halo,
    Crysis, Battlefield and Far Cry. SXSW is the first time the game will be
    demoed publicly. Pre-register for this free game by visiting:
    www.thedrowning.com
  *TRANSFORMERS: LEGENDS: the game sets players on a war-torn Earth where
    they build a team of AUTOBOTS or DECEPTICONS to travel through two
    adventurous storylines, and battle against one another in intense
    player-versus-player combat. Live on now on Google Play, this action
    card-battle game based on the TRANSFORMERS franchise will be releasing
    soon for iPhone, iPad and iPod Touch. Pre-register for the free iOS
    version of the game here: http://transformers-legends.com
  *Apoc Wars: society is finished, but the fun has just begun in this all-new
    real-time strategy game coming soon for iPhone, iPad, iPod touch, and
    Android. Build base camps and train troops to take on other players for
    domination of the post-apocalypse.

Engage with Mobage!

DeNA’s Mobage booth also features an interactive photo booth where visitors
can be turned into a TRANSFORMERS: LEGENDS trading card. Pre-register for The
Drowning and TRANSFORMERS: LEGENDS, or Tweet, Facebook or Instagram @Mobage
using the hashtag #mobagesxsw at the booth, and receive a raffle ticket
towards a Mobage Prize Pack! Multiple raffle prizes will be given out
throughout the day.

Panels Featuring DeNA Speakers

Saturday, March 9 from 5–6 pm

Indy Gaming: Why Publishers Must Evolve or Die, location: Palmer Events
Center, room 4-5, #indygame
(http://schedule.sxsw.com/2013/events/event_IAP5956):

Indy games are competing directly and successfully with mainstream games for
audience and dollars, which is putting tremendous pressure on the incumbent
publishers to evolve or die. This session examines the rise of the new
independent game paradigm and focuses on the central business problem: what is
the nature of publishing in a highly-distributed, low-friction online gaming
world? DeNA’s free-to-play visionary and industry veteran Ben Cousins is a
featured speaker on this panel.

Sunday, March 10 from 3:30–4:30 pm

  *Taking Social Games from Pink to Blue, location: Palmer Events Center,
    room 4-5, #PinktoBlue
    (http://schedule.sxsw.com/2013/events/event_IAP5646):

Social games have historically been geared towards the female player, but a
new era of social games is expanding from "pink" games to also include "blue"
games. This session features DeNA’s VP of Marketing & Revenue Doug Scott, in
addition to speakers from social game makers from KIXEYE and Zynga discussing
what it takes to make a social game that is appealing for the traditionally
core male console player.

Exclusive updates and photos from SXSW Interactive will be posted on DeNA’s
games Twitter (@Mobage) and Facebook page (www.facebook.com/mobage) throughout
the duration of the festival. SXSW Interactive prize packs will also be given
out each day of the show via @Mobage and Mobage’s Facebook page for those
consumers that are unable to attend SXSW. To keep updated on DeNA panel
sessions during SXSW, please follow the company’s corporate Twitter account
(@DeNACorp).

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social game platform,
social games, e-commerce and other Web services for mobile devices and PCs.
DeNA’s current flagship business is its mobile social games platform Mobage,
which offers first-, second- and third-party games on multiple localized user
networks across nations. The original Mobage network in Japan currently serves
over 45 million registered users with nearly 2,000 titles. Founded in 1999 as
a small startup in Tokyo, DeNA currently has over 2,100 employees worldwide
working at offices and development studios across 11 countries and regions.
The company generated annual sales of more than 1.8 billion U.S. dollars in
the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange
(2432). For more information, visit: dena.com.

Contact:

DeNA
Lisa Revelli
Email: lrevelli@ngmoco.com
or
DeNA
Chase Colasonno
Email: DeNA@fortyseven.com
212.391.4707
 
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