Media Interactive announces merger with @titude Digital
Media Interactive becomes part of @titude Group and both operations are
SAO PAULO, March 4, 2013
SAO PAULO, March 4, 2013 /PRNewswire/ -- Media Interactive, one of Brazil's
pioneering digital agencies, with offices in Sao Paulo and Rio de Janeiro and
more than 12 years in the market, announced today its merger with @titude
Digital, a subsidiary of the @titude Group. This strategic move by Media
Interactive concludes another stage of its business expansion process, begun
in 2012 with the inauguration of its office in Rio de Janeiro, and aligns its
founding partners – who will continue to lead the Company – with the creation
of value to shareholders of the @titude Group (including Jardim Botanico
Investimentos private equity fund).
Created in 2000 by Edilson Parra and Tatiana Foresta, Media Interactive has
structured its business model based on five key digital platforms:
communications, usability, content, production and performance. The Company's
clients include Mattel, Positivo, Itau, Tec Toy, Azeite Andorinha, Merck and
"We have identified Media Interactive as a source of talented professionals
and ideal partners for the provision of digital communications services,
strategically contributing to our full-service offer and excellent service. It
is a well-rounded operation that contributes towards the execution of our
strategy of non-organic growth in the digital segment through M&A transactions
in Brazil and other Latin American countries", explains publicist Mauricio
Costa, CEO of @titude-Digital and Vice President of International Relations of
the Brazilian Association of Digital Agencies (ABRADi), and former CMO of AG2
With the integration of the companies, Media Interactive has moved its
headquarters to @titude Group's building, in Sao Paulo, and is excited about
the opportunity of exchanging its knowledge and corporate governance with the
Group's other businesses (investor relations, strategic corporate
communications, web TV/video/digital agency, and services for boards of
directors/business intelligence) and reducing operating costs, focusing on
providing more and better services to its clients.
"Media Interactive is a complete agency, with great representativeness in the
digital segment and a solid history of growth. It will make a significant
contribution to our industry consolidation model and increase the market
availability of our unique multi-stakeholder platform. Media now shares our
journey to build one of the world's largest independent integrated
communications group, with net revenue estimated at R$100 million for 2013,"
concluded Rodolfo Zabisky, CEO of @titude Group.
+55 11 3529-3892 | 9 9592-7969
SOURCE @titude Digital
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