CRAiLAR Technologies Names Ted Sanders Chief Financial Officer

        CRAiLAR Technologies Names Ted Sanders Chief Financial Officer

PR Newswire

VICTORIA and PORTLAND, March 4, 2013

VICTORIA and PORTLAND, March 4, 2013 /PRNewswire/ - CRAiLAR Technologies  Inc. 
("CRAiLAR" or the "Company") (TSXV: CL)  (OTCBB: CRLRF) has named Ted  Sanders 
to the position of Chief Financial Officer, succeeding Guy Prevost,  effective 
March 1. Mr.  Sanders brings 20  years of financial  management experience  in 
publicly traded and private businesses  from startups to multi-billion  dollar 
global companies. He will work out of the Company's U.S. operations located in
Portland, Ore. Mr. Prevost, who has been with the Company since November 2005,
will remain with CRAiLAR  in the role of  Corporate Controller and  Compliance 
Officer based in Victoria, B.C.

Mr. Sanders brings  to the CRAiLAR  executive management team  a proven  track 
record of success,  most recently as  CFO of U.S.  Auto Parts (NASDAQ:  PRTS), 
where revenues doubled during his three-year tenure to more than $325  million 
through organic growth and acquisition, and at PCM Inc. (NASDAQ: PCMI),  where 
he oversaw revenues of $1.2 billion,  acquisitions and subsidiary IPOs with  a 
team of 60 during his 10-year tenure.

"Ted  strengthens   the  executive   management   team  with   experience   at 
international publicly listed companies that saw significant growth during his
tenure. This will prove  to be invaluable  to CRAiLAR as  we transform into  a 
fully operational company and evaluate our intended listing on exchanges  that 
provide broader access  to CRAiLAR stock,"  said Ken Barker,  CEO of  CRAiLAR. 
"Guy has played  an integral  role in the  transformation of  CRAiLAR from  an 
organic apparel  retailer to  where  we stand  today  as the  industry's  only 
sustainable natural fiber capable of revolutionizing the fiber industry."

In his  new  role,  Mr.  Sanders will  lead  strategic  financial  positioning 
globally, both in the  investment community and  the industrial sector  within 
which CRAiLAR operates. His strong background of managing growth companies and
extensive experience with  various forms of  capital financing will  be a  key 
addition to strategic growth plans for the Company.

In accordance with Mr. Sanders' appointment he has now entered into a services
agreement with the  Company and has  been granted a  vesting (over 12  months) 
stock option to  acquire up  to 200,000  common shares  of the  Company at  an 
exercise price of U.S. $2.24 per common share  and for a period of up to  five 
years from the date of grant.

Earlier this month  CRAiLAR announced  that it had  retained MZ  Group as  its 
investor relations  advisor  in Canada  and  the U.S.  for  communicating  its 
corporate, financial  and investor-related  developments to  shareholders  and 
investors, as  well as  expanding its  shareholder base,  particularly in  the 
United States and Canada.

About CRAiLAR Technologies Inc.
CRAiLAR®  Technologies   Inc.   offers  cost-effective   and   environmentally 
sustainable natural fiber in the form of flax, hemp and other bast fibers  for 
use  in   textile,  industrial,   energy,  medical   and  composite   material 
applications. Produced using a fraction of water and chemical inputs  compared 
with  other  natural  fibers,  CRAiLAR  Flax  is  the  newest  natural   fiber 
introduction to the market in  decades.The Company supplies its CRAiLAR  Flax 
to HanesBrands, Georgia-Pacific, Brilliant  Global Knitwear, Tuscarora  Yarns, 
Target Corp. and Kowa Company for commercial  use, and to Levi Strauss &  Co., 
Cintas, Carhartt,  Ashland, PVH  Corp., Cotswold  Industries and  Lenzing  for 
evaluation and development.The Company was founded  in 1998 as a provider  of 
environmentally friendly, socially responsible clothing. For more information,
visit www.crailar.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as
that term is  defined in  the policies of  the TSX  Venture Exchange)  accepts 
responsibility for the adequacy or accuracy of this release.

Forward-Looking Statement Disclaimer
This  news   release  includes   certain  statements   that  may   be   deemed 
"forward-looking statements". All statements in this news release, other  than 
statements   of    historical   facts,    are   forward-looking    statements. 
Forward-looking statements or information  are subject to  a variety of  risks 
and uncertainties which could  cause actual events or  results to differ  from 
those  reflected  in  the   forward-looking  statements  or  information   and 
including, without limitation, risks and uncertainties relating to: any market
interruptions  that  may   delay  the   trading  of   the  Company's   shares, 
technological  and  operational  challenges,  needs  for  additional  capital, 
changes in consumer preferences, market acceptance and technological  changes, 
dependence on  manufacturing and  material supplies  providers,  international 
operations,  competition,  regulatory  restrictions   and  the  loss  of   key 
employees. In addition, the Company's  business and operations are subject  to 
the risks set  forth in the  Company's most  recent Form 10-K,  Form 10-Q  and 
other SEC filings which are available through EDGAR at www.sec.gov. These  are 
among the primary risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements.

SOURCE Crailar Technologies Inc.

Contact:

Media Contact:
Ryan Leverenz
Director, Corporate Communications
(415) 999-1418
ryan.leverenz@crailar.com

Investor Contact:
Mark McPartland
MZ Group
(646) 593-7140
markmcp@mzgroup.us