New Chase Platinum Business Delivers Big Value to Small Business Customers

  New Chase Platinum Business Delivers Big Value to Small Business Customers

Unmatched by competitors, concierge-level service launches with national
advertising campaign

Business Wire

NEW YORK -- March 4, 2013

Chase, one of America’s leading banks for small businesses, today launched a
national advertising campaign to introduce Chase Platinum Business
(@ChaseNews, #ChasePlatinumBusiness). Chase Platinum Business provides
dedicated customer support with free and discounted fees on the types of
services that most established companies depend on to do business. No other
major bank offers established small businesses this indispensible combination
of services in one package.

“Chase Platinum Business helps us provide extra value and preferred service in
one offer,” said Scott Geller, CEO of Chase Business Banking. “We created it
by listening to what our customers said was most important for managing their
significant electronic deposits and simple cash management needs.”

Chase Platinum Business customers receive concierge-level service with an
assigned banker and dedicated phone support. Chase waives the $95 monthly fee
for businesses that maintain an average balance of at least $100,000 in
business deposits and investments.

The advertising campaign (www.chase.com/platinumbusiness) features three Chase
Platinum Business customers who tell their stories in extended-length videos
and print and radio ads:

  *Mark Murrell, Black Point Seafood – An online business that provides
    dock-to-doorstep delivery of the world’s best Maine lobster.
    www.getmainelobster.com
  *Daniel Solomon, Minute Suites – Private airport retreats to nap, relax, or
    work. www.minutesuites.com
  *Ed Freimuth, Versatility Tool Works – Manufacturer of complex fabricated
    metal assemblies – www.versatilitytool.com

Advertising will appear in targeted radio, print and digital business
publications, including The Wall Street Journal, Crain’s, Forbes, LinkedIn and
Entrepreneur, as well as regional Business Journals and trade publications.

The Chase Platinum Business advertising campaign follows Mission Main Street,
a 2012 effort that highlighted how Chase’s financing helped six entrepreneurs
expand their businesses. Told from the business owners’ perspective, the
videos capture the spirit of American enterprise, which Chase understands by
serving four million businesses through Chase Business Banking, Ink® from
Chase credit cards and Chase Merchant Services. In 2012, Chase provided more
than $20 billion in new credit to small businesses, and it approved more SBA
loans in the SBA’s 2012 fiscal year than any other bank in the United States.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase &
Co. (NYSE: JPM), a leading global financial services firm with assets of $2.3
trillion and operations in more than 60 countries. Chase serves more than 50
million consumers and 4 million small businesses through more than 5,600 bank
branches, 18,700 ATMs, credit cards, mortgage offices, and online and mobile
banking as well as through relationships with auto dealerships. More
information about Chase is available at www.chase.com and @ChaseNews.

Contact:

Chase
Mary Jane Rogers, 303-244-3142, 602-332-1215
maryjane.h.rogers@chase.com
 
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