World Kitchen Serves Kitchen Trends For 2013

                 World Kitchen Serves Kitchen Trends For 2013

Leading Housewares Company Offers Kitchen Insights, Innovative Solutions

PR Newswire

ROSEMONT, Ill., March 2, 2013

ROSEMONT, Ill., March 2, 2013 /PRNewswire/ -- World Kitchen, America's leading
housewares company, forecasts kitchen and dinner table trends as the 2013
International Home and Housewares Show commences today in Chicago.
Highlighting style and functionality, the family of World Kitchen brands
delivers on-trend solutions to consumers this year.

"A new year brings new trends in kitchen design and what's on the table," said
Kris Malkoski, president, North America, World Kitchen. "These trends
influence what we see in-store, on-table and online. Our brands pride
themselves on offering high-quality products that are both stylish and
innovative so our customers can be confident they are creating great food with
the right tools."

Waste Not, Want Not
The National Resource Defense Council estimates 40 percent of all food in the
United States goes uneaten[i], averaging nearly 20 pounds per person each
month wasted. The Pyrex brand's new Premium Glass Lids™ storage system can
help home cooks decrease waste with an easy means to take food from fridge to
oven to table and even to store leftovers. The clear glass and silicone lids
make each container 100 percent air tight, leak proof and oven and microwave

Snack Attack
According to the NPD Group, morning snacking has grown the most among eating
occasions throughout the past decade[ii]. More than half of Americans
currently snack two to three times a day. In 2013, work schedules remain
hectic with mini-meals and snacking[iii] potentially increasing the variety of
foods eaten as well as a shift in portion sizes. Delivering versatility and
convenience, Snapware® Total Solution™ storage products feature easy-to-open,
four-latch, air-tight and leak-proof lids that can fit plastic or glass
vessels, perfect for use at home or on the go. 

Handmade and Homemade
A return to the kitchen and artisanal offerings is stronger than ever with
renowned chefs predicting Americans will eat more homemade foods in 2013[iv].
As natural flavors take precedence over processed foods, Chicago Cutlery®
products make prepping approachable with the ProHold™ line. The innovative
knife handles guide your hand to the correct position for cutting, improving
knife skills and decreasing prep time.

Clean Lines and Design are Here to Stay
2013 marks a return to clean lines and elegant yet subtle colors as a simple
means to keep homes on trend.  The  CorningWare® French White® line was
recently refreshed to deliver a contemporary version of its iconic design for
every baking occasion. Capitalizing on design and functionality trends, the
refreshed line boasts handles that provide improved, secure handling from oven
to table, versatile and nestable shapes and sizes for compact storage and a
new, quiet-close cover.

Additionally, CorningWare offers an artisanal-inspired collection designed
with gently flared edges and easy-grip handles to ensure easy cleaning and
handling. A nod to today's modern tastes, the Etch® line combines the
familiarity of CorningWare bakeware with modern colors including Eggplant,
Grass, Brick, Sand and White Linen.

Modern, Sleek Lines Stand Out
Contemporary design will come to the forefront this year as homeowners move
away from traditional kitchen designs[v] and towards contemporary lines. Going
beyond cabinets and flooring, hosts can find clean lines and refined designs
in both the CorningWare®  French White® line and various Corelle brand

For more information about the World Kitchen family of brands, visit

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates
manufacture and market metal cookware, glass, ceramic and metal bakeware,
tabletop products, cutlery and kitchen tools sold under well-known brand
names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®,
EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The
company and its affiliates employ approximately 3,222 people, and have major
manufacturing and distribution operations in North America and Asia-Pacific
regions. For more information, visit Corningware
and Pyrex are registered trademarks of Corning Incorporated, used under
license by World Kitchen, LLC.

[i] The Lempert Report, Top Ten Food Trends 2013:

[ii] The Lempert Report, Top Ten Food Trends 2013:

[iii] The Lempert Report, Top Ten Food Trends 2013:

[iv] CNN Eatocracy, Mario Batali predicts 2013 food and drink trends:

[v] ProSource, Four kitchen design trends worth noting in 2013:

Contact: Eileen Earley
Zeno Group

SOURCE World Kitchen, LLC

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