Big Brother Canada Blows the Roof Off Slice(TM)

Sets New Audience Record for the Channel and Wins the Night across Specialty 
Online Fan Frenzy Continues 
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TORONTO, March 1, 2013 /CNW/ - Last night Big Brother Canada's first eviction 
episode that saw Torontonian, Kat Yee ousted from the house in a vote of 11 to 
one, blew the roof off Slice(TM). Following Wednesday night's premiere which 
aired as a special presentation on Global in addition to Slice(TM), viewers 
flocked to Big Brother Canada in droves for their second dose of the series. 
Last night's eviction episode set a new record high audience with an AMA of 
608,000 (A2+, 2 plays) for the channel and took top spot across all specialty 
"We used the megaphone that is Global to drive massive awareness of the series 
premiere and to Big Brother Canada's home on Slice(TM), said Barbara Williams, 
SVP of Content, Shaw Media. "Seeing Slice(TM)'s numbers more than double night 
over night, our powerhouse Global delivered exactly as we hoped it would." 
Highlights from the night: 

    --  Slice(TM) increased its Big Brother Canada audience 79% for
        A2+, 96% for A25-54 and 106% for W25-54 night over night
    --  Big Brother Canada was the number one specialty program V2+ and
        across multiple key demos (A, W & M 25-54; A, W & M 18-49; A &
        W 18-34)
    --  Thursday's episode of Big Brother Canada is the highest
        Canadian episode this broadcast year across all Shaw Media

Fans online can't seem to consume enough of Big Brother Canada. #BBCAN 
continued to trend on Twitter throughout last night's eviction episode and 
straight through today, making it one of the most tweeted about topics in 
Canada over the last 48 hours. has nearly doubled its page 
views to the site in the last day nearing 2 million total.*** The 24 hour live 
feeds are keeping Canada's attention with over 62,000 hours of video streamed 
since going live on February 27(th) ****

Tune in Sunday at 9pm ET/PT to find out who will be named the next Head of 
Household. Big Brother Canada will continue to air on Slice(TM) three nights a 
week on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm 
ET/PT, with eviction episodes on Thursdays. Big Brother Canada After Dark will 
air on Slice(TM) seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can 
eavesdrop on the houseguests all day via 24 hour live feeds at

BBM Canada PPM Data, Feb28/13 overnights, Total Canada
**BBM Canada PPM data, 8/27/12 - 2/28/13, Total Canada, Viewers 2+
***Source: Adobe Site Catalyst: February 27, 2013 - March 1, 2013
****Livestream Channel Analytics Report: February 27, 2013 - March 1, 2013


Twitter: @Slice_TV @BigBrotherCA

Big Brother Canadahttps://www.facebook.cim/BigBrotherCA

Slice(TM) and Global Television are Shaw Media networks.

About Shaw Communications Inc.Shaw is a diversified communications and media 
company, providing consumers with broadband cable television, High-Speed 
Internet, Home Phone, telecommunications services (through Shaw Business), 
satellite direct-to-home services (through Shaw Direct) and engaging 
programming content (through Shaw Media). Shaw serves 3.4 million customers, 
through a reliable and extensive fibre network. Shaw Media operates one of the 
largest conventional television networks in Canada, Global Television, and 18 
specialty networks including HGTV Canada, Food Network Canada, HISTORY and 
Showcase. Shaw is traded on the Toronto and New York stock exchanges and is 
included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more 
information about Shaw, please visit

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For media inquiries, please contact:

Julia Wilkinson Publicist, Slice and Twist TV Shaw Media 416.966.7700

Jaclyn Atwood-Powell Senior Publicity Manager, Lifestyle Channels Shaw Media 416.966.7293

SOURCE: Shaw Media

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ST: Ontario

-0- Mar/02/2013 00:21 GMT

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