Clever Innovations + Design Leadership = Better Products for Living

Clever Innovations + Design Leadership = Better Products for Living 
TORONTO, ONTARIO -- (Marketwire) -- 03/01/13 --  
Editors Note: There is a photo associated with this press release. 
Better Living Products (BLP) is pleased to announce another exciting
chapter to its Innovation Mission as it steps up its design and
development capabilities. According to Mike Albo, President and
Founder of Better Living Products, "DESIGN has become the most
important element in product development and in business as more than
ever consumers appreciate design and give it much more value. As a
leader of unique bath and shower products, we continue to invest in
design talent to help elevate our innovations, product development
process and branding with our strategic retail partners. Our mission
is to continuously create a mutual win/win situation by introducing
innovative products with great margins for all, while giving
consumers the value they expect."  
To that end, he is bolstering BLP's design + product development
department and has teamed up with designer Adam Berkowitz to become
Better Living's Director of Design and Development. Berkowitz - an
experienced housewares designer, developer and entrepreneur - has
been given the mandate to infuse the 22 year old company with a new
culture of creativity that will impact all aspects of the business
from consumer research to product launches to the design of the
office expansion and the addition of a state-of-the-art design and
development centre. 
Albo is excited that under the leadership of Berkowitz, the holistic
creative endeavour will even include the design of a new way of doing
business - a new way of designing, developing + managing projects.
The goal of this important initiative is to establish Better Living
as a design-centric brand, expand their product and category offering
and speed the product development cycle, all-the-while improving
quality and deepening the emotional engagement that Better Living
customers' have with its products. 
Says Berkowitz, "I feel privileged to again work with Mike Albo and
am flattered that he has entrusted me with leading the re-positioning
of his already well-respected brand. I have great respect for Mike as
a business and family man with great instincts and a creative eye; he
knows what he likes and what his customers will like. He also knows
what he needs in order to bring the company to the next level. Mike
is a true visionary and to his credit, he has identified "design
leadership" as a key ingredient for growth over the next decade.
While the company continues to sell their already popular products
around the world, we will strategically design and develop the Better
Living brand and product offering for both short and long term
Better Living Product's succession of award-winning innovations have
made the company the success it is today and it all started with
pioneering The Dispenser(TM), for body wash, shampoos and soap. The
Dispenser is the world-leading category brand that continues to be
appreciated by consumers that want to be pampered with shower and
bath conveniences. 
Key to these innovations is the simplicity of use and installations
that are designed to be quick and easy - many without the use of
Berkowitz will join the Better Living team in Chicago for the
International Home + Housewares show and will continue on a full-time
basis thereafter from BLP's World Headquarters in Vaughan, Ontario,
Canada, just North of Toronto. 
About Adam Berkowitz 
Adam Berkowitz launched his career in New York City after completing
a Masters Degree in Industrial Design at Pratt Institute. Known for
his innovative and sophisticated design sensibility and deep
understanding of both markets and manufacturing, Adam has designed,
developed and produced nearly one thousand products and collections
for brands such as Ralph Lauren, Umbra, Crate and Barrel, Pottery
Barn, Target and Walmart and holds over twenty design and utility
A versatile and market-sensitive designer, director, brand builder
and entrepreneur with diverse international experience, Adam defies
categorization. He specializes in home fashions, household products,
lighting and furniture but his scope is much more broad and includes
interior design, exhibit design and even landscape design. He has
designed and produced many multi- million dollar projects in The
United States, Canada, Europe and extensively in China. Included in
his repertoire are the design, development and production of product
collections, custom furnishings, exhibits and interiors for retail,
corporate, hospitality, government and residential clients such as
The Gladstone Hotel, DMG World Media, Marketplace Events and The
Ontario Provincial Government. In 2010, Adam assembled a dynamic team
who won the contract to design and build the Ontario Provincial
Pavilion at the Vancouver Winter Olympics in Canada. 
An executive-level leader of global multi-disciplinary creative
resources, Adam consistently directs his teams to deliver the highest
quality creative and strategic results from concept to completion, on
time and under budget. According to Adam, "Design is a series of
problem-solving exercises towards the refinement and enjoyment of a
functional and stylish life." 
To view the photo associated with this press release, please visit
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Better Living Products
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