Big Brother Canada's highly-anticipated premiere reaches 3.3 million Canadians
Wednesday's Most Watched Program - Second Only to Global's Own Survivor *
Record Breaking Audience on Slice(TM)
Fans Drive Massive Conversation Online
For more information visit the media site at: www.shawmediatv.ca
To tweet this release: http://bit.ly/Z4suX9
TORONTO, Feb. 28, 2013 /CNW/ - There may have been only 15 houseguests that
entered the Big Brother house last night but millions checked in to watch
them! Yesterday Big Brother Canada opened its doors to Canadians reaching
3.3 million viewers for the premiere episode broadcast on Slice(TM) and Global.
Combined across both channels, the premiere episode was the most watched
program of the night, second only to Global's Survivor, for the core demo of
A18-49, achieving audiences of 1.4 million (A2+) and 735,000 (A18-49). Amongst
adults 18-49, Global won the 9pm hour nationally, solidly beating American
Idol. With a record breaking AMA of 340,000 on Slice(TM)( )(A2+) alone, Big
Brother Canada achieved the highest audience in channel history.
Big Brother Canada is a uniquely social series and last night excited fans
were vocal. Conversation exploded on Twitter at the onset of the premiere with
#BBCAN trending nationwide within minutes of the premiere starting and
continued trending into today. Bigbrothercanada.ca reached a landmark 1
million page views to the site since just yesterday and already over 10,000
fans have registered to play the Big Brother Power Play game.***
Tonight fans will find out who will be Big Brother Canada's first ever evicted
houseguest during the live eviction episode at 10pm ET/PT on Slice(TM).
Slice(TM) is currently available on free preview in nearly 10 million homes
across the country.
Big Brother Canada will continue to air on Slice(TM) three nights a week on
Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT,
with eviction episodes on Thursdays. Big Brother Canada After Dark will air on
Slice(TM) seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can eavesdrop
on the houseguests all day via 24 hour live feeds at www.bigbrothercanada.ca.
*Source: BBM Canada PPM Data, Feb27/13 overnights, Total Canada, 18-49
**Source: BBM Canada PPM Data, Feb27/13 overnights, Total Canada
***Source: Adobe Site Catalyst
SOCIAL MEDIA LINKS:
Twitter: @Slice_TV @BigBrotherCA
Big Brother Canadahttps://www.facebook.cim/BigBrotherCA
Slice(TM) and Global Television are Shaw Media networks.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers
with broadband cable television, High-Speed Internet, Home Phone,
telecommunications services (through Shaw Business), satellite direct-to-home
services (through Shaw Direct) and engaging programming content (through Shaw
Media). Shaw serves 3.4 million customers, through a reliable and extensive
fibre network. Shaw Media operates one of the largest conventional television
networks in Canada, Global Television, and 18 specialty networks including
HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the
Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please
Subscribe to Shaw Media's press release RSS Feed at shawmediatv.ca/feed.
For media inquiries, please contact:
Julia Wilkinson Publicist, Slice and Twist TV Shaw Media
Jaclyn Atwood-Powell Senior Publicity Manager, Lifestyle Channels Shaw Media
SOURCE: Shaw Media
To view this news release in HTML formatting, please use the following URL:
CO: Shaw Media
-0- Mar/01/2013 02:41 GMT
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