CashStar CEO David Stone to Lead Mobile Panel at Prepaid Expo
Discussion Will Explore Impact and Opportunities from Mobile Shopping and
Gifting; Reveal Breaking Consumer Research Results
PORTLAND, Maine, March 1, 2013
PORTLAND, Maine, March 1, 2013 /PRNewswire/ --CashStar Co-Founder and CEO
David Stone will lead a panel with Best Buy's Anne Platt, Gap's Stacey
McAllister, and LivingSocial's Mitch Spolan at Prepaid Expo taking place March
4-6, 2013 in Orlando, Fla.
(Logo: http://photos.prnewswire.com/prnh/20120814/NE55929LOGO )
During the session "Mobile is Changing Everything — New Data, Best Practices,
and Insights on Mobile Shopping and eGifting," the panelists will discuss the
growth of mobile shopping and mobile gifting, how they are changing the way
consumers interact with retailers, and implications for the payments industry.
The panel will also share data and best practices, as well as a first look at
findings from breaking consumer research in eGifting, mobile payments, and
their role in consumer loyalty.
"Mobile eGifts are changing everything for retailers. Sophisticated retailers
are catering to when, where, and how consumers want to shop, buy, and pay — at
home, at work, and on the go," said David Stone. "The true leaders are using
mobile eGifts to bring customers into their stores more often, increase
loyalty, and improve satisfaction. The challenge retailers face is to not get
distracted by 'someday' payment-only technologies like NFC and focus on the
breadth of opportunities that are having an immediate impact today."
Prepaid Expo is an annual meeting place for the stored value payments
industry, providing an unbiased and independent platform for attendees and
exhibitors to dissect the regulatory issues, emerging and mobile payment
technologies, distribution challenges, and consumer insights that are changing
What: "Mobile is Changing Everything — New Data, Best Practices, and Insights
on Mobile Shopping and eGifting" panel session
When: Tuesday, March 5, 2013 at 4:15 p.m. ET
Where: Prepaid Expo at The Peabody Orlando, 9801 International Drive, Orlando,
About CashStar, Inc.
CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients includeBest Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, andWilliams-Sonoma. To learn more about how CashStar
is constantly innovating the way businesses strategically leverage gifting in
the digital world, please visitwww.cashstar.comor firstname.lastname@example.org.
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