Audi Off to Strongest U.S. Sales Start of Any Year in Its History With 26th Consecutive Record-Breaking Month in February

Audi Off to Strongest U.S. Sales Start of Any Year in Its History With 26th 
Consecutive Record-Breaking Month in February 
Audi SUV Models in High Demand With Audi Q5 Sales Up 57% and Audi Q7
Sales Up 147%; Audi A6 and Audi A8 Sales Also Strong 
HERNDON, VA -- (Marketwire) -- 03/01/13 --  Audi today reported
February sales of 10,877 vehicles, making it the strongest start to a
year in the brand's history. Sales for the month rose 27.5% from a
year earlier, with January-February year-to-date sales up 17.2% to a
record 20,993 vehicles delivered to customers. 
February stands as the 26th consecutive month of record sales for
Audi.  
Audi luxury SUVs met a significant boost in demand in February, as
the Audi Q7 more than doubled its sales with a 147% sales gain, and
the Audi Q5 registered 57% higher sales. The Q5 crossover vehicle now
ranks as the best-selling model in the brand lineup. 
February sales represented robust results for the most premium Audi
vehicles (the Audi A6, Audi A7, Audi A8 and Audi Q7), which
constituted 30% of the Audi sales mix for the month. Demand for the
Audi A8 flagship sedan continued to rise with a 22% increase, while
sales of the technologically advanced Audi A6 increased 41%.  
"The consistent growth of Audi sales reflects an underlying strength
in business fundamentals," said Mark Del Rosso, Chief Operating
Officer, Audi of America. "Our dealers are more motivated than ever,
our product attributes have captured the attention of premium car
buyers and our brand image has never been stronger." 
Highlights: 


 
--  Sales mix for Audi S models finished the month at 17.4% for the S4,
    34.1% for the S5/ RS 5, 16.3% for the S7, 13.9% for the S8 and 57.1%
    for the TT S/ TT RS.
--  Audi A4 sales up 14% compared to February 2012; YTD sales grew 8%
    compared to previous period.
--  Sales of Audi A6 increased 41% compared to February 2012; YTD sales
    grew 25% compared to previous period.
--  Sales of the Audi A8 increased 22% compared to February 2012; YTD
    sales grew 39% compared to previous period.
--  Sales of the Audi Q5 increased 57% compared to February 2012; YTD
    sales grew 36% compared to previous period.
--  Sales of the Audi Q7 increased 147% compared to February; 2012 YTD
    sales grew 46% compared to previous p
eriod.
--  Sales mix for Audi TDI clean diesel models finish the month at 27.2%
    for the A3 TDI and 34.1% for Q7 TDI.
--  For the record-setting month of February 2013, four Audi models
    recorded year-over-year sales increases of 20% or more, including the
    Audi A6, Audi A8, Audi Q5 and Audi Q7.
--  Audi Certified pre-owned sales of 2,786 vehicles marks a new record
    for February CPO sales.

  
ABOUT AUDI
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues. 


 
                                                                            
AUDI US SNAPSHOT                               --YTD--                      
                                               February   February          
Model Line       February   February   Yr/Yr % '13 YTD    '12 YTD    Yr/Yr %
                 '13 Actual '12 Actual change  Actual     Actual     change 
A3               392        469        -16%    623        1,054      -41%   
A4/ allroad      3,089      2,719      14%     5,844      5,395      8%     
A5               1,173      1,119      5%      2,373      1,997      19%    
A6               1,370      972        41%     2,629      2,102      25%    
A7               588        584        1%      1,286      1,227      5%     
A8               395        323        22%     899        647        39%    
Audi Q5          2,753      1,754      57%     5,097      3,745      36%    
Audi Q7          920        373        147%    1,809      1,239      46%    
R8               50         74         -32%    99         153        -35%   
TT               147        144        2%      274        326        -16%   
Total Audi Sales 2,786      2,865      -2.8%   5,629      5,435      3.6%   
Total CPO Sales  10,877     8,531      27.5%   20,933     17,885     17.0%  

 
NOTES: 
-2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad
models.
 - 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5
Cabriolet and S5 Cabriolet models. 
 - 2012 A6 includes Audi A6 sedan
and S6 sedan.
 - 2012 A7 includes A7 sedan and S7 sedan. 
 - 2012 A8
includes Audi A8 sedan, A8L sedan and S8 sedan models.
 - TT includes
Audi TT, TTS, TT RS coupe'; TT and TTS roadster models. 
 - R8
includes Audi R8 coupe and R8 Spyder models. 
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
E-Mail: brad.stertz@audi.com 
 
 
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