Majority Of U.S. Travelers Struggle To Take All Their Vacation Days
Best Western Launches Vacation Citation Contest to Empower Travelers to Take
PHOENIX, March 1, 2013 /CNW/ - More than half of U.S. travelers expect to
leave unused vacation days on the table in 2013 and even when they take time
off, travelers struggle to leave the stress of work at the office according to
a new Best Western Vacation Citation survey conducted with Wakefield Research.
Sixty-two (62) percent of travelers surveyed said they had difficulty taking
vacation in the past 12 months and half said work frequently keeps them from
relaxing while on vacation. Enjoying their time off is even tougher for
frequent business travelers, as 52 percent say work is more likely to ruin
their vacation than bad weather.
To empower travelers to take vacation, Best Western has launched its Vacation
Citation contest on Facebook. Participants can join Best Western's "Vacation
Citation Nation" by issuing themselves or their family and friends an official
Vacation Citation and in turn they will automatically be entered in weekly
drawings for prizes to inspire travel including Best Western Travel Cards,
MasterCard and Amazon Gift Cards, Avis rental car vouchers and AAA/CAA
memberships. Participants will also earn a chance at the Grand Prize, a dream
vacation which includes a five night stay at any Best Western hotel in the
world, round trip airfare, gift cards to use on vacation and more.
Additionally, members of Vacation Citation Nation will be automatically
registered for Best Western's Spring Promotion, which gives Best Western
Rewards members the chance to earn a free night just by staying three separate
times at a Best Western hotel by April 14, 2013. For more information visit:
"Vacation Citation is a fun and interactive way to empower our online
community to remind friends to use their vacation days," said Dorothy Dowling,
senior vice president of marketing and sales for Best Western International.
"Our research shows it's not only difficult for many to take vacation, but
it's also difficult to unplug when they do."
Additional highlights from Best Western's recent vacation survey include:
-- Vacation Unplugged: Fifty-five (55) percent of respondents said
they cannot go a full week without checking work emails or
voicemails and 45 percent admitted five days is the longest
they can stay unplugged from work while on vacation.
-- Women Are Better At Unplugging From Work Than Men: More than
half of women surveyed (53 percent) reported that they hardly
ever or never are interrupted by work while on vacation versus
46 percent of men.
-- Vacation Crimes: Constantly checking work email or voicemail
was cited as the top (29 percent) vacation crime among
respondents. Also on the vacation rap sheet was sleeping the
day away (23 percent) and skipping exciting plans to get
business done (21 percent).
-- Vacation Escapes: "My job" was the overwhelming choice (64
percent) when asked what respondents need a vacation from.
Interestingly, 22 percent of women said they most need a
vacation from their spouse or significant other versus only 15
percent of men surveyed. Also, 68 percent of those 35 and older
reported that their job is the number one reason for needing a
vacation yet a majority does not plan to take all of their
-- Vacation Obstacles: Concern over spending money was the top
choice (33 percent) among respondents when asked about the
biggest obstacle to taking a vacation, followed by "too much
work" (16 percent)
Best Western Resources:
-- For bookings:
-- For rewards:
-- Like us on Facebook:
-- Read the Best Western blog:
-- Follow Best Western on Twitter:
Survey Methodology The Best Western Vacation Survey was conducted by Wakefield
Research (www.wakefieldresearch.com) among 500 U.S. travelers between February
14 and 22, 2013, using an email invitation and an online survey. Results of
any sample are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the level of the
percentages expressing the results. For the interviews conducted in this
particular study, the chances are 95 in 100 that a survey result does not
vary, plus or minus, by more than 4.4 percentage points from the result that
would be obtained if interviews had been conducted with all persons in the
universe represented by the sample.
ABOUT BEST WESTERN INTERNATIONAL, INC. Best Western International, Inc.,
headquartered in Phoenix, Ariz., is a privately held hotel brand made up of
more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER
hotels in more than 100* countries and territories worldwide. Now celebrating
67 years of hospitality, Best Western welcomes hundreds of thousands of guests
nightly. Best Western provides its hoteliers with global operational, sales,
marketing and promotional support, and online and mobile booking capabilities.
More than 15 million travelers are members of the brand's award-winning
loyalty program Best Western Rewards®, one of the few programs in which
members earn points that never expire and can be redeemed at any Best Western
hotel worldwide. The brand's partnerships with AAA/CAA, race car driver
Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to
interact with the brand. In 2012, Best Western won a record number of awards,
including AAA's Hotel Partner of the Year, CAA's Partner of the Year,
TravelClick's eMarketer of the Year and Compuware's Best of the Web Gold
awards. For more information or to make a reservation, please visit
www.bestwestern.com. *Numbers are approximate and may fluctuate.
|Meghan Lee |
| |Best Western International
|Allison & Partners |
| |(602) 957-5668
|(415) 277-4901 |
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SOURCE: Best Western International
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