Majority Of U.S. Travelers Struggle To Take All Their Vacation Days

Majority Of U.S. Travelers Struggle To Take All Their Vacation Days 
Best Western Launches Vacation Citation Contest to Empower Travelers to Take 
Their Vacations 
PHOENIX, March 1, 2013 /CNW/ - More than half of U.S. travelers expect to 
leave unused vacation days on the table in 2013 and even when they take time 
off, travelers struggle to leave the stress of work at the office according to 
a new Best Western Vacation Citation survey conducted with Wakefield Research. 
Sixty-two (62) percent of travelers surveyed said they had difficulty taking 
vacation in the past 12 months and half said work frequently keeps them from 
relaxing while on vacation. Enjoying their time off is even tougher for 
frequent business travelers, as 52 percent say work is more likely to ruin 
their vacation than bad weather. 
To empower travelers to take vacation, Best Western has launched its Vacation 
Citation contest on Facebook. Participants can join Best Western's "Vacation 
Citation Nation" by issuing themselves or their family and friends an official 
Vacation Citation and in turn they will automatically be entered in weekly 
drawings for prizes to inspire travel including Best Western Travel Cards, 
MasterCard and Amazon Gift Cards, Avis rental car vouchers and AAA/CAA 
memberships. Participants will also earn a chance at the Grand Prize, a dream 
vacation which includes a five night stay at any Best Western hotel in the 
world, round trip airfare, gift cards to use on vacation and more. 
Additionally, members of Vacation Citation Nation will be automatically 
registered for Best Western's Spring Promotion, which gives Best Western 
Rewards members the chance to earn a free night just by staying three separate 
times at a Best Western hotel by April 14, 2013. For more information visit: 
"Vacation Citation is a fun and interactive way to empower our online 
community to remind friends to use their vacation days," said Dorothy Dowling, 
senior vice president of marketing and sales for Best Western International. 
"Our research shows it's not only difficult for many to take vacation, but 
it's also difficult to unplug when they do." 
Additional highlights from Best Western's recent vacation survey include: 

    --  Vacation Unplugged: Fifty-five (55) percent of respondents said
        they cannot go a full week without checking work emails or
        voicemails and 45 percent admitted five days is the longest
        they can stay unplugged from work while on vacation.
    --  Women Are Better At Unplugging From Work Than Men: More than
        half of women surveyed (53 percent) reported that they hardly
        ever or never are interrupted by work while on vacation versus
        46 percent of men.
    --  Vacation Crimes: Constantly checking work email or voicemail
        was cited as the top (29 percent) vacation crime among
        respondents. Also on the vacation rap sheet was sleeping the
        day away (23 percent) and skipping exciting plans to get
        business done (21 percent).
    --  Vacation Escapes: "My job" was the overwhelming choice (64
        percent) when asked what respondents need a vacation from.
        Interestingly, 22 percent of women said they most need a
        vacation from their spouse or significant other versus only 15
        percent of men surveyed. Also, 68 percent of those 35 and older
        reported that their job is the number one reason for needing a
        vacation yet a majority does not plan to take all of their
        vacation time.
    --  Vacation Obstacles: Concern over spending money was the top
        choice (33 percent) among respondents when asked about the
        biggest obstacle to taking a vacation, followed by "too much
        work" (16 percent)

Best Western Resources:
    --  For bookings:
    --  For rewards:
    --  Like us on Facebook:
    --  Read the Best Western blog: 
    --  Follow Best Western on Twitter: 

Survey Methodology The Best Western Vacation Survey was conducted by Wakefield 
Research ( among 500 U.S. travelers between February 
14 and 22, 2013, using an email invitation and an online survey. Results of 
any sample are subject to sampling variation. The magnitude of the variation 
is measurable and is affected by the number of interviews and the level of the 
percentages expressing the results. For the interviews conducted in this 
particular study, the chances are 95 in 100 that a survey result does not 
vary, plus or minus, by more than 4.4 percentage points from the result that 
would be obtained if interviews had been conducted with all persons in the 
universe represented by the sample.

ABOUT BEST WESTERN INTERNATIONAL, INC.  Best Western International, Inc., 
headquartered in Phoenix, Ariz., is a privately held hotel brand made up of 
hotels in more than 100* countries and territories worldwide. Now celebrating 
67 years of hospitality, Best Western welcomes hundreds of thousands of guests 
nightly. Best Western provides its hoteliers with global operational, sales, 
marketing and promotional support, and online and mobile booking capabilities. 
More than 15 million travelers are members of the brand's award-winning 
loyalty program Best Western Rewards®, one of the few programs in which 
members earn points that never expire and can be redeemed at any Best Western 
hotel worldwide. The brand's partnerships with AAA/CAA, race car driver 
Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to 
interact with the brand. In 2012, Best Western won a record number of awards, 
including AAA's Hotel Partner of the Year, CAA's Partner of the Year, 
TravelClick's eMarketer of the Year and Compuware's Best of the Web Gold 
awards.   For more information or to make a reservation, please visit   *Numbers are approximate and may fluctuate.

|CONTACT|Laura Cherry                                                                                                   
|Meghan Lee                                                                                               |
|       |Best Western International                                                                                     
|Allison & Partners                                                                                       |
|       |(602) 957-5668                                                                                                 
|(415) 277-4901                                                                                           |
|       |||

PRN Photo Desk,

SOURCE: Best Western International

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CO: Best Western International
ST: Arizona

-0- Mar/01/2013 17:17 GMT

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