RetailMeNot Shoppers Trend Report: While Over 8 in 10 U.S. Residents Cite
Affordability as Their Top Vacation Priority, a Majority (58%) Could Waste
Hundreds of Dollars by Booking Travel a la Carte
- More than 5 in 10 U.S. residents cite security as a major concern for a
spring travel destination
- Nearly half of consumers would be most likely to stay in a traditional chain
hotel during their spring vacation (47%) versus an all-inclusive resort (23%),
vacation rental (13%) or bed-and-breakfast (7%)
- 42% of consumers with access to a mobile device, such as a smartphone or
tablet, have used it to research or book a vacation
AUSTIN, Texas, March 1, 2013
AUSTIN, Texas, March 1, 2013 /PRNewswire/ --RetailMeNot.com
(www.retailmenot.com), the most widely used online coupon site in the United
States, today released the Spring Break Travel edition of its Shoppers Trend
Report (STR), revealing results from a poll conducted by The Omnibus Company
(http://www.omnibus.com) that found that a majority (58%) of consumers could
be missing out on significant savings by booking spring travel (flight, hotel,
car rental)a la carte instead of utilizing customizable package deals.
"It is interesting to see that affordability is the most important
consideration for consumers when selecting a vacation destination, yet when it
comes to booking travel arrangements, consumers are leaving hundreds of
dollars on the table by not taking advantage of the discounts on vacation
packages that pair flights, lodging and car rental," said Trae Bodge, senior
editor for The Real Deal by RetailMeNot. "Online travel sites like Priceline,
Expedia and Travelocity, indicate that consumers can save an average of
anywhere from $200 to $500^1 by booking a customized vacation package versus
individual elements like flight and hotel separately."
According to Orbitz.com, while the early Easter holidays have created a
smaller travel window, travelers can still find tremendous deals at Spring
Break destinations with average daily hotel rates under $150 a night in three
of Orbitz' top 10 destinations – Orlando, Las Vegas and Tampa.
The following are average daily hotel rates during the Spring Break period
(March 1 - April 15) for top Florida destinations:
Orlando - $130
Tampa - $140
Ft. Myers - $176
Additional findings from the poll:
oWhen it comes to selecting a spring vacation destination, affordability is
important for more than 8 in 10 (85%) consumers, followed by security or
safety (55%). Other popular considerations include the availability of
activities, such as water sports or hiking (37%), whether the destination
is located in the U.S. (35%) and it is family friendly (32%).
oWomen are more likely than men to consider affordability important
(90% of women versus 79% of men).
oWomen are more likely than men to consider security or safety
important (63% of women versus 48% of men), along with those who are
65 or older (65% versus 53% of 18- to 64-year-olds).
oMore than half (58%) of consumers would book a spring vacationa la carte
from different sources instead of buying a package that offered a
oThe tendency to book flights, hotels, car rentals, etc. from
different sources and at different times instead of a package deal is
more common among consumers 55 years of age and older than
18-55-year-olds (66% vs. 54%) and those who make $100k or more than
those who make less than $100k (70% vs. 55%).
oOnly 20% of consumers plan ahead and book spring travel before January,
and 45% wait until spring is already upon us in March or later. On
average, consumers begin booking travel arrangements 45 days prior to
o42% of consumers with access to a mobile device, such as a smartphone or
tablet, have used it to research or book a vacation.
oMore men than women use mobile devices to research or book a vacation
(48% of men compared with 36% of women)
oNearly half of consumers are most likely to stay in a traditional chain
hotel during their spring vacation (47%) versus an all-inclusive resort
(23%), vacation rental (13%) or bed-and-breakfast (7%).
oSome of the most popular spring vacation activities include visiting
family or friends (51%), national landmarks (47%), amusement or theme
parks (40%) and partaking in restful activities such as spa treatments or
o45% of respondents would leave those under the age of 18 at home most or
all of the time when traveling.
To save on spring travel, visit the RetailMeNot.com travel page:
The survey was conducted between February 20 and February 24, 2013, among
1,000 consumers ages 18 and over, using an email invitation and an online
survey. Quotas are set to ensure reliable and accurate representation of the
entire U.S. population ages 18 and over.Results of any sample are subject to
sampling variation. The magnitude of the variation is measurable and is
affected by the number of interviews and the level of the percentages
expressing the results. In this particular study, the chances are 95 in 100
that a survey result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had been conducted
with all persons in the universe represented by the sample.The margin of
error for any subgroups will be slightly higher.
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enjoy a hassle-free discount shopping experience. Since November 2006, our
users have shared hundreds of thousands of deals and offers from retailers
from across the globe. Online coupons are rated and ranked by users, ensuring
that quality deals rise to the top and expired coupons drop down the list.
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About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com)
is the world's leading marketplace for online coupons and deals. The company's
websites enable consumers seeking to save money to find hundreds of thousands
of offers from retailers across the globe.
WhaleShark Media experiences more than 450 million consumer visits to its
sites every year. The WhaleShark Media portfolio of coupon and deal websites
includeswww.RetailMeNot.com, the most widely used online coupon site in the
United States;www.VoucherCodes.co.uk, the largest online coupon site in the
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andwww.Poulpeo.com in France; and www.Deals2Buy.com, a leading discount
offer site in North America. WhaleShark Media is a fast-growing, profitable
company funded by venture capital firmsAustin Ventures,Norwest Venture
Partners,Adams Street Partners,Google Ventures,J.P. Morgan Asset
ManagementandInstitutional Venture Partners (IVP).
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Allison+Partners Public Relations
^1 Based on double occupancy and trips lasting longer than 4 nights.
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