MAZDA REPORTS FEBRUARY SALES

                         MAZDA REPORTS FEBRUARY SALES

- Four Vehicles Post Historical Sales Numbers -

PR Newswire

IRVINE, Calif., March 1, 2013

IRVINE, Calif., March 1, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today reported February U.S. sales of 24,936 vehicles, representing a
decrease of 2.8 percent versus last year.  Year-to-date sales through February
are down 6.8 percent versus last year, with 46,255 vehicles sold.

Key February sales notes:

  o Mazda achieved its second-best February since 1994 with 24,936 vehicles
    sold.
  o The all-new 2014 Mazda6, Mazda's second vehicle to launch with the full
    suite of SKYACTIV® TECHNOLOGY, continues its strong sales start with 1,300
    vehicles sold in February.  Demand for this all-new vehicle still
    outweighs availability as vehicles make their way to dealerships.
  o Mazda5 celebrated its best-ever February with 2,260 vehicles sold,
    accounting for a 48.8 percent increase versus last year.
  o Mazda3 recorded its second-best February ever, with 10,554 vehicles sold.
  o CX-5 achieved its second-best month of sales since it was launched a year
    ago, with 5,451 vehicles. 
  o CX-9 experienced a 27.8 percent YOY increase, representing 2,594 vehicles
    sold and its second-best February ever.
  o In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for February
    (comprised of the 2014 Mazda6, CX-5 and certain models of the 2013 Mazda3)
    accounted for 57.0 percent of the company's total sales for the month.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at
www.mazdausamedia.com.

 

          Month-To-Date                           Year-To-Date
          Feb     Feb          %         % MTD    Feb     Feb     %         % YTD
          2013    2012         Change    DSR      2013    2012    Change    DSR
Mazda2    1,028   2,701        (61.9)%   (60.4)%  2,571   5,731   (55.1)%   (55.1)%
Mazda3    10,554  11,275       (6.4)%    (2.5)%   18,628  20,475  (9.0)%    (9.0)%
Mazda5    2,260   1,519        48.8%     55.0%    4,140   2,685   54.2%     54.2%
Mazda6    2,702   5,101        (47.0)%   (44.8)%  4,849   10,030  (51.7)%   (51.7)%
MX-5      347     434          (20.0)%   (16.7)%  662     740     (10.5)%   (10.5)%
Miata
RX-8              13           (100.0)%  (100.0)% -       31      (100.0)%  (100.0)%
CX-5      5,451   357          1426.9%   1490.5%  10,695  357     2895.8%   2895.8%
CX-7              2,106        (100.0)%  (100.0)% -       5,231   (100.0)%  (100.0)%
CX-9      2,594   2,030        27.8%     33.1%    4,710   4,117   14.4%     14.4%
Tribute           115          (100.0)%  (100.0)% -       250     (100.0)%  (100.0)%
Total
Vehicles
CARS      16,891  21,043       (19.7)%   (16.4)%  30,850  39,692  (22.3)%   (22.3)%
TRUCKS    8,045   4,608        74.6%     81.9%    15,405  9,955   54.7%     54.7%
TOTAL     24,936  25,651       (2.8)%    1.3%     46,255  49,647  (6.8)%    (6.8)%
MEMO:
IMPORT    15,489  15,942       (2.8)%             27,967  29,662  (5.7)%
CAR
IMPORT    8,045   4,493  4,400 79.1%              15,405  9,705   58.7%
TRUCK
IMPORT    23,534  20,435       15.2%              43,372  39,367  10.2%
TOTAL
DOMESTIC  1,402   5,101        (72.5)%            2,883   10,030  (71.3)%
CAR
DOMESTIC  -       115          (100.0)%           -       250     (100.0)%
TRUCK
DOMESTIC  1,402   5,216        (73.1)%            2,883   10,280  (72.0)%
TOTALS
Selling   24      25                              49      49
Days

 

 

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric
Booth, Mazda North American Operations, +1-949-727-6144