SAP® Scouting Solution Enables Sports Franchises to Draft Players More Efficiently

    SAP® Scouting Solution Enables Sports Franchises to Draft Players More

Developed in Partnership With the San Francisco 49ers, Solution Transforms
Scouting and Player Evaluation Processes for Professional Sports Teams

PR Newswire

BOSTON, March 1, 2013

BOSTON, March 1, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the
launch of the SAP® Scouting solution, an enterprise offering that will enable
sports franchises to improve their ability to identify and acquire the talent
that fuels their teams' on-field success. SAP developed the solution in
partnership with the National Football League's (NFL) San Francisco 49ers
during preparation for the 2013 NFL Draft. The announcement was made at the
MIT Sloan Sports Analytics Conference, being held March 1-2 in Boston.


SAP Scouting will bring together the power of cloud and in-memory technologies
to help teams take a major step forward in incorporating the use of technology
to help drive key player personnel decisions. With the solution, sports teams
across leagues will be able to continuously and systematically improve their
scouting and player evaluation processes. SAP Scouting will enable teams to:

  oProvide scouts, executives, coaches and trainers with the ability to
    access and easily enter player evaluations with a modern, easy-to-use
    application powered by the SAP HANA® platform, SAP's in-memory computing
  oCreate a complete and unified picture of each prospect by bringing
    together information from qualitative evaluations with quantitative
    information from scouting databases and other sources
  oCompare prospects in real time and benchmark them against professionals at
    their position
  oCollaborate to develop a draft-day strategy with an interactive draft

These capabilities will empower teams to transform scouting and player
evaluation processes, making them more efficient so that they can execute
faster, smarter and simpler as they prepare for draft day. By creating a
persistent, player-centric data model, teams will also be able to create a
strong foundation for the application of more advanced analytics for roster
optimization in the future.

"We continue to work in partnership with SAP in an effort todevelop a
comprehensive, state of the art solution for our scouting department," said
San Francisco 49ers General Manager Trent Baalke. "It is being designed to
collect, manage and view every aspect our scouting department utilizes to
evaluate a prospect's current and projected level ofperformance. While the
development is ongoing, the solution is already helping us analyze testing and
performance data at a level previously unavailable to our department."

"SAP is committed to delivering world-class solutions that help teams improve
on-field performance and enhance the fan experience," said Vishal Sikka,
member of the Executive Board of SAP AG, Technology and Innovation. "By
partnering with the San Francisco 49ers, true visionaries in the sports
industry, we've been able to develop a groundbreaking solution based on the
SAP HANA platform that will help them drive a competitive edge."

SAP Scouting is one solution in a wider portfolio that SAP offers for the
sports and entertainment industry. The offerings include real-time analytics
and applications that enable sports franchises to maximize team performance,
deepen fan engagement, optimize business efficiency and support them in
maximizing revenues.

For more information, visit the SAP Newsroom.

About SAP
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boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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