Hello, NYC! Lane Bryant® Returns To 34th Street To Open Flagship Store Near Manhattan's Herald Square

 Hello, NYC! Lane Bryant® Returns To 34th Street To Open Flagship Store Near
                          Manhattan's Herald Square

Lane Bryant's Flagship Store Joins Harlem and Brooklyn Locations in New York

PR Newswire

COLUMBUS, Ohio, March 1, 2013

COLUMBUS, Ohio, March 1, 2013 /PRNewswire/ --Lane Bryant,  the nation's
leading women's specialty plus apparel retailer for nearly 110 years,
announced today the opening of its new 7,835 square-foot flagship store in New
York City. Opening March 1 on Manhattan's 34^th Street, near the famous Herald
Square, customers will experience a new look consistent with the recent
re-branding efforts offering Fashion for every day. Style just for you.

(Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-a )
(Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-b )

"With our new flagship store we continue to offer a fashionable and innovative
shopping experience to our customers in New York," explained Liz Crystal,
Chief Marketing Officer at Lane Bryant. "Lane Bryant is thrilled to call New
York City home for our Flagship Store, in addition to our current Brooklyn
location and our newly remodeled Harlem location. The hustle and bustle of the
city is energizing and inspiring, and 34th Street is the perfect place to
showcase the Lane Bryant and Cacique® brands."

Not only will shoppers enjoy an updated, modern and fresh look of the brand,
complete with new mannequin styles, but they will also experience unique
touches such as customization of their fitting room experience via in room
lighting adjustments. All fitting rooms are complete with an adjustable light
source on the mirrors noted as office, daylight and evening. New imagery and
design will also be prominent throughout the store, showcasing beautiful shots
of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow
for high-impact merchandise displays that are easy to shop.

The Flagship Store will also feature a grand staircase, where customers will
be able to walk up to the upper level. This second floor balcony will feature
Cacique's full assortment of intimate apparel, sexy intimates, and sleepwear,
which are exclusive to the Lane Bryant brand, and are designed to make the
Lane Bryant customer feel sexy, pretty and happy. The second floor will also
be accessible via an escalator and an elevator.

To celebrate the launch of the Lane Bryant Flagship store, shoppers will find
Lane Bryant's signature classic and trend-driven looks along with vignettes
dedicated to denim, Lane Bryant's exclusive line of activewear, LB Active, and
the Lane Bryant exclusive footwear line, LB Kicks.  The new flagship store
will also feature Lane Bryant's Lane Collection, a runway-inspired line that
is sophisticated, elegant, and timeless.

In addition to offering Cacique, Sportswear and the Lane Collection, the
flagship store will also offer additional exclusive items, which will only be
available at the Flagship location.

Lane Bryant customers that visit the Flagship Store Grand Opening celebration
from March 1 to 3 can enter to win one of (50) $25 Lane Bryant Gift Cards,
which will be given away through a sweepstakes.

Lane Bryant's flagship store is located at 225 West 34^th Street, New York, NY
10001, between 7^th and 8^th Avenues. Hours of operation will be
Monday-Saturday from 9:00 a.m. to 10:00 p.m. and Sunday from 10:00 a.m. to
8:00 p.m. The store can be contacted at 646.216.5456. Learn more about Lane
Bryant by visiting www.lanebryant.com.

About Lane Bryant^®: Lane Bryant^®  is the nation's leading women's curvy
specialty apparel retailer, providing stylish and high-quality fashion in
sizes 14-28. The Lane Bryant collection includes a wide selection of career to
casual apparel as well as accessories, footwear, hosiery and Cacique^® 
intimate apparel. Lane Bryant^®  fashions are available nationwide at its 805
Lane Bryant stores, and online. Lane Bryant  is a wholly-owned subsidiary of
Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and
cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant

Website: http://www.lanebryant.com
Contact: Media, Venessa Correa, vcorrea@hs-pr.com, or Sana Javaid,
sjavaid@hs-pr.com, +1-917-351-8600, both for Lane Bryant
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