CORRECTING and REPLACING appbackr® Launches the First Market Exchange for Apps; Allows Stores and Platforms to Recruit and

  CORRECTING and REPLACING appbackr® Launches the First Market Exchange for
  Apps; Allows Stores and Platforms to Recruit and Feature Relevant Apps

   Stores have access to hundreds of thousands of apps, scored for quality;
   Publishers can distribute across multiple carriers, OEMs and geographies

CORRECTION...by appbackr inc. Mobile World Congress 2013

Business Wire

PALO ALTO, Calif. & BARCELONA, Spain -- March 1, 2013

Please replace the release dated Feb. 27, 2013 with the following corrected
version due to multiple revisions.

The corrected release reads:

   APPBACKR® LAUNCHES THE FIRST MARKET EXCHANGE FOR APPS; ALLOWS STORES AND
                PLATFORMS TO RECRUIT AND FEATURE RELEVANT APPS

   Stores have access to hundreds of thousands of apps, scored for quality;
   Publishers can distribute across multiple carriers, OEMs and geographies

appbackr inc. today announced the release of Xchange, the first Market Xchange
for mobile apps, a clearing mechanism to provide distribution of great apps to
stores, platforms and digital store fronts.

Every Android®, HTML5 and iOS® app is scored for quality and engagement on
multiple factors, including user ratings, updates, sales activity and other
factors. Apps that score 8.5 or above (on a progressive 1-10 scale) are
featured to stores and platforms looking to recruit or feature apps.

Developers may claim their app and see offers tailored to them by stores.

Xchange provides a merit-based method for stores to provide better discovery
and also to earn revenue through cost-per-install programs. Developers are
able to optimize reach and distribution by making their app available for
featuring and recruiting based on specific geographies, carrier networks and
platform type.

“Xchange is a next generation approach to optimizing revenue and
discoverability for apps. For developers, there is no optimized way to manage
distribution—from multiple platforms, to localization, to featuring. For
stores, Xchange creates a way to target exactly the right apps for their
unique platform and customer set,” said Trevor Cornwell, Founder & CEO,
appbackr inc.

appbackr is now available to carriers, platforms and stores, including launch
customers Three UK, Three Ireland (a division of Hutchison Whampoa Ltd.) and
Tizen. It is being debuted at Mobile World Congress in Barcelona, Spain.

About appbackr: appbackr Xchange is a wholesale market exchange for apps,
providing distribution of mobile apps to stores on a cost per install and pay
per install basis. Using a machine learning algorithm appbackr brings the best
apps to the best stores and optimizes revenue. Find us on YouTube:
http://appbac.kr/TxE90w.

View the MobileTrax white paper “appbackr Xchange: Wholesale Distribution of
Mobile Apps White Paper” here: http://appbac.kr/VaQZDS.

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Contact:

appbackr
Sarah Chellgren, 650-862-6248
sarah@appbackr.com
 
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