Launch of illico Club Unlimited: Videotron Will Contest Astral Complaint to CRTC That Seeks to Deprive Consumers of a New

Launch of illico Club Unlimited: Videotron Will Contest Astral Complaint to 
CRTC That Seeks to Deprive Consumers of a New Service
Tailored to Their Needs 
MONTREAL, QUEBEC -- (Marketwire) -- 03/01/13 -- Videotron announces
that it intends to vigorously contest the complaint filed by Astral
with the CRTC following the launch of illico Club Unlimited.
Videotron considers the complaint to be without legal merit.  
"Contrary to Astral's unsubstantiated allegations that we are in
breach of the regulatory framework, the catalogue we are offering
illico Club Unlimited subscribers does not violate any condition of
our video on demand licence", said Robert Depatie, President and CEO
of Videotron. "We fully intend to demonstrate that before the CRTC
and to lay bare Astral's true purpose in filing the complaint, namely
to block any competition in order to protect and indeed expand its
historical monopoly over pay television, which has stood for more
than 30 years."  
illico Club Unlimited: innovating to meet Quebecers' expectations 
Videotron created illico Club Unlimited to meet customers' clearly
expressed expectations for a product of this type, a flat-fee plan
offering a rich and varied selection of unlimited, on-demand content
(movies, television shows, children's shows
, documentaries, comedy
performances and concerts).  
Not only is illico Club Unlimited a response tailored to the needs of
its market and of Quebecers, but it aims to compete directly with a
foreign, global player, Netflix, which has already signed up
approximately 10% of Videotron's customers while making no
contribution to the Canadian broadcasting system. illico Club
Unlimited differentiates itself from Netflix by offering mainly
French-language content, thereby providing a new distribution channel
for Quebec productions and another showcase for local talent.  
"In recent years, the world - and particularly the broadcasting
industry - has seen dramatic changes that are driving the emergence
of a new paradigm", said Mr. Depatie. "While Astral has decided to
deny the new realities, we regard them as a new opportunity to
innovate for the benefit of consumers."  
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor
Media Inc., is an integrated communications company engaged in cable
television, interactive multimedia development, and Internet access,
cable telephone and mobile telephone services. Videotron is a leader
in new technologies with its interactive Digital TV service and its
broadband network, which supports high-speed cable Internet access,
analog and digital cable television, and other services. As of
September 30, 2012, Videotron was serving 1,852,900 cable television
customers, including 1,457,800 subscribers to its digital service.
Videotron is also the Quebec leader in high-speed Internet access,
with 1,369,600 subscribers to its cable service as of September 30,
2012. As of the same date, Videotron had 378,300 subscriber
connections to its mobile telephone service and was providing cable
telephone service to 1,249,700 Quebec households and organizations.
For the seventh consecutive year, Videotron was named Quebec's most
respected telecommunications company by Les Affaires magazine, based
on a Leger Marketing survey.  
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Contacts:
Youann Blouin
Specialist, Media and Analysts
Corporate Communications
Mobile: 438-491-0825