As Seen On TV, Inc. and, Inc. Announce Closing of Merger

     As Seen On TV, Inc. and, Inc. Announce Closing of Merger

Merger Expected to Accelerate Growth of Meal Delivery Business

PR Newswire

CLEARWATER, Fla., March 1, 2013

CLEARWATER, Fla., March 1, 2013 /PRNewswire/ --As Seen On TV, Inc. (OTCQB:
ASTV), a direct response marketing company, and, Inc., a provider
of convenient at-home diet, fitness and healthy lifestyle solutions, today
announced the closing of their merger effective February 28, 2013.

As previously disclosed, under the terms of the merger agreement, As Seen On
TV issued 19,077,252 shares of its common stock in exchange for all of the
issues and outstanding shares of common stock. has now
become a 100% wholly-owned subsidiary of As Seen On TV. The transaction is
expected to be tax free to eDiets' shareholders and is being done on a
stock-for-stock basis. Shares of eDiets common stock, which previously traded
under the symbol "DIET," will now cease trading.

Steve Rogai, CEO of As Seen On TV, Inc., stated, "We are pleased to announce
the closing of the merger with eDiets and remain excited about the combined
synergies of our two companies. There are tremendous combined savings and
growth potential for both companies using our unique direct response and live
shopping channel experience."

Kevin Richardson, Chairman of eDiets, stated, "We are excited about the
combined growth opportunities of our two companies as we leverage each other's

Merger Highlights

  oThe merger enhances As Seen On TV's ability to achieve its strategic
    objective of becoming one of the top providers of direct response
  oThe merger will enable As Seen On TV to expand and diversify its product
    offering to its customers;
  oThe merger will enable opportunities for increased growth through the
    expansion of channels of distribution for existing products and services;
  oAnticipated synergies from the merger, including operating a larger entity
    with greater critical mass of direct response marketing which could reduce
    the media buying pricing for the combined company and lower expenses due
    to an elimination in certain duplicate administrative costs (finance
    departments, legal, marketing and public company expenses);
  oThe merger will enable opportunities for increased growth through the
    ability to cross-sell existing products and services.

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of We identify, develop and market consumer products for global
distribution via TV, Internet and retail channels. As Seen On TV, Inc. was
established by Kevin Harrington, a pioneer of direct response television. For
more information go to and

About, Inc., Inc. is a leading provider of personalized nutrition, fitness and
weight-loss programs., Inc. features its award-winning,
fresh-prepared diet meal delivery service as one of the more than 20 popular
diet plans sold directly to members on its flagship site,
company also provides a broad range of customized wellness and weight
management solutions for Fortune 500 clients.'s unique
infrastructure offers businesses, as well as individuals, an end-to-end
solution strategically tailored to meet its customers' specific goals of
achieving a healthy lifestyle. For more information go to

Forward-Looking Statements:
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks, uncertainties and assumptions. This news
release contains forward-looking statements about the Company including
statements about the Company's expectations (i) regarding potential savings
and growth resulting from the merger;(ii) regarding the ability of As Seen On
TV to achieve its strategic objectives as a result of the merger; (iii)
regarding the synergies anticipated to result from the merger; (iv) regarding
the potential benefits to be derived from our association with CeeLo Green;
and (v) regarding market demand for our products. We wish to caution readers
that certain important factors may have affected and could in the future
affect our actual results and could cause actual results to differ
significantly from those expressed in any forward-looking statement,including,
but not limited to: (i) our ability to integrate the operations of eDiets and
As Seen On TV; (ii) our ability to realize potential savings, growth
opportunities and synergies from the merger and (iii) that we will be able to
obtain the additional financial support required in order to remain in
business. With respect to all these statements, these factors include those
risk factors set forth in filings by As Seen On TV and eDiets with the
Securities and Exchange Commission, including As Seen On TV's annual report on
Form 10-K for fiscal year ended March 31, 2012 and eDiets' annual report on
Form 10-K for fiscal year ended December 31, 2011, together with both
companies' quarterly reports on Form 10-Q.

Contact Information:
Jeff Ramson
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY 10022

SOURCE As Seen On TV, Inc.

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