A Trip to Spain Comes Into Focus for One Lucky Wine Lover
Campo Viejo Fans Reveal What Makes Their City Colorful in Photography
NEW YORK, March 1, 2013 (GLOBE NEWSWIRE) -- Campo Viejo, the second largest
Spanish wine brand in the U.S.*, announces Capture the Vibrancy, which
challenges aspiring photographers and wine enthusiasts to capture the
vivacity of American cities. Beginning today, the Spanish wine company asks
fans to snap a photo that best embodies the flavor of their city for the
opportunity to win a five-day trip to Rioja, a VIP tour of the award-winning
wineryand a professional photography class during their stay in the stunning
Exhibiting complex, yet nuanced flavors that define the region from which it
hails, Campo Viejo is considered to offer the best expression of grapes from
Rioja. The winery itself is a destination for visitors to the region.
Conceived by Spanish architect Ignacio Quemada, most of the building is
underground, designed to move wine through the winery by gravity; what is
above-ground has been constructed to complement the stunning landscape. To pay
homage to the sense of place that makes Campo Viejo such an expressive wine,
the Capture the Vibrancy challenge seeks to celebrate what is most unique and
inspiring about the places that its fans call home.
"Campo Viejo brings the heart of Rioja to the world" says Jennifer Drapisch,
Brand Manager, Pernod Ricard USA, "and now we are asking our fans to share the
soul of their hometowns with us. Through our Capture the Vibrancy contest, we
hope to get a glimpse into the places they live and the passion, beauty and
inspiration that surrounds their daily lives."
With many Americans using their cell phone as their primary camera, capturing
a memorable image is now more accessible than ever. Entrants will submit an
original photo that best exemplifies the flavor of their city or town,
defining what makes it vibrant. Each entry will be open for public voting for
ten days once the submission appears on the Capture the Vibrancy Facebook tab.
At the end of the contest period, the ten entries with the highest number of
votes will be selected as finalists and will be awarded a photography
accessory package to help further develop their skills. A panel of judges will
determine the most striking and expressive image from the top ten entries to
be announced as the grand prizewinner.
Applicants are encouraged to visit Campo Viejo'sFacebook pageto submit their
original photo(s)between March 1stand April 30th(one unique entry per person
per week). Ten finalists will be determined by voting on or before May 16th,
with the grand prizewinner announced on or around May 29th. The grand prize
includes round trip airfare and a five-day, four-night stay for two in Spain,
which is valued at approximately $5,000.
For more information on the Campo Viejo Capture the Vibrancy contest, as well
as official rules and regulations, visit facebook.com/CampoViejoWine.
*Campo Viejo is ranked the second largest by $ volume in the U.S., according
to Nielsen XAOC+Liquor, end 2/2/13.
Amber Gallaty; The Thomas
Krista Drew; Pernod Ricard USA,Krista.Drew@pernod-ricard.com,212-372-5276
About Campo Viejo
The origins of Bodegas Campo Viejo date back to 1959, when two venerable Rioja
wine cellars, Beristain y Ortigüela, joined forces to create Bodegas Campo
Viejo. Initially, the bodega was located in Aldeanueva de Ebro. Adjacent to
the bodega, the presence of an ancient vineyard inspired the winemakers to
name the winery Campo Viejo, or "Old Field." Growing consumer demand for Campo
Viejo wine necessitated a move to the new cellar in Logroño.
This new location, situated on a 270-acre estate, is named the Juan Alcorta
winery in honor of its founder, and has been part of the history of La Rioja
since it was founded in 1967. The old Campo Viejo wine cellar has given way to
the Juan Alcorta Bodega, designed by Ignacio Quemada, which is currently one
of the most modern and advanced wineries in the world.
About Pernod Ricard
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlúa® Liqueur,
Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac,
Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint
venture with Tequila Avión); such superior wines as Jacob's Creek® and
Brancott Estate®; and such exquisite champagnes and sparkling wines as
Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has
an active campaign to promote responsible drinking. For more information on
this, please visit: www.acceptresponsibility.org.
This information was brought to you by Cision http://news.cision.com
Press spacebar to pause and continue. Press esc to stop.