Barnes & Noble Partners with American Girl For “Just Between Us” Parent &
Daughter Workshops in March
Nationwide Events Based on Bestselling The Care and Keeping of You Book Series
NEW YORK -- March 1, 2013
Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital
media and educational products, today announced the company will be teaming up
with American Girl to present “Just Between Us,” a parent and daughter event,
in all of Barnes & Noble’s nearly 700 stores during the month of March. This
free workshop for parents and daughters, ages 8 and up, will highlight the
importance of helping girls build confidence, adopt a healthy self-image and
keep the lines of communication open with their parents as they encounter
questions and worries about growing up.
American Girl, a leader in providing top advice books for girls, developed the
workshop using content from several of their body-and-mind-related guides,
including the new Care & Keeping of You 2: The Body Book for Older Girls,
written by board-certified pediatrician, Cara Natterson, M.D. The workshop
will focus on successful tips, tools and activities girls and parents can use
to navigate the emotional changes and challenges of growing up in the most
positive and constructive way possible.
The new American Girl title aimed at older girls follows the success of the
original book, The Care & Keeping of You: The Body Book for Girls, which has
been a runaway bestseller at Barnes & Noble since its publication in 1998.
“American Girl has established a huge and loyal following with this book,”
said Mary Amicucci, Vice President of Children’s Books for Barnes & Noble.
“It’s been a fantastic resource for parents, girls, educators, nurses,
pediatricians—anyone who works with or cares for girls and wants to make
growing up a little easier for them. We’re thrilled to partner with American
Girl on a nationwide event that will bring parents and daughters together to
celebrate girlhood and to learn fun ways to enjoy the growing up process
Space is limited at this event. Parents and girls interested in participating
may contact their local store for details on how to sign up.Visit the Barnes
& Noble Store Locator (http://store-locator.barnesandnoble.com) for store
locations and additional details. Events are free and open to the public. No
purchase is required to participate.
Visitors to www.BN.com can also explore the other titles in the Care & Keeping
of You family of books, including the original Care & Keeping of You and The
Feelings Book, which have been expanded with new content and illustrations to
make them even more relevant for today’s girls. The Care and Keeping of You:
The Body Book for the Younger Girl; The Feelings Book: The Care and Keeping of
Your Emotions and The Care and Keeping of You 2: The Body Book for Older Girls
are now also available as NOOK Books™.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
678 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT,
www.mattel.com), the world’s leading toy company. Since American Girl’s
inception in 1986, the company has devoted its entire business to celebrating
the potential of girls ages 3 to 12. American Girl encourages girls to dream,
to grow, to aspire, to create, and to imagine through a wide range of engaging
and insightful books, age-appropriate and educational products, and
unforgettable experiences. In meeting its mission with a vigilant eye toward
quality and service, American Girl has earned the loyal following of millions
of girls and the praise and trust of parents and educators. To learn more
about American Girl or to request a free catalogue, call 1-800-845-0005, or
Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Susan Jevens, 608-830-4214
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