DSW Designer Shoe Warehouse Launches Luxe810

                 DSW Designer Shoe Warehouse Launches Luxe810

Shoe Lovers Slip Into Luxury Goods by Gucci, Prada, Bottega Veneta, YSL,
Sergio Rossi, Marc by Marc Jacobs, Pucci & Giuseppe Zanotti

PR Newswire

COLUMBUS, Ohio, March 1, 2013

COLUMBUS, Ohio, March 1, 2013 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading
branded footwear and accessories retailer, announces the launch of Luxe810,
the new luxury experience at dsw.com/luxe810. Offering top luxury brands at up
to 50% off, the Luxe810 assortment includes shoes, handbags, jewelry, and
other accessories for men and women. Among the brands featured at Luxe810 are
Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci,
Giuseppe Zanotti  and more.

(Logo: http://photos.prnewswire.com/prnh/20100325/DSWLOGO-a )

(Photo: http://photos.prnewswire.com/prnh/20130301/CL69113-INFO )

To support the Luxe810 launch, DSW is opening five Luxe810 Pop-Up Shops in key
metropolitan locations, offering luxury accessories and ready-to-wear fashion
for a limited-time only. In addition, 17 DSW stores will carry a special,
limited selection of Luxe810 products.

"We're excited about the launch of Luxe810," said Mike MacDonald, President
and Chief Executive Officer, DSW Inc. "Luxe810 provides our shoppers with
world-class brands at a great value every day. This new shopping venue also
gives us the opportunity to further differentiate our brand while expanding
our appeal to a broader audience."

About DSW Inc.

DSW is the destination for savvy Shoe Lovers everywhere. Customers experience
a breathtaking assortment of designer shoes and boots at everyday value prices
in a convenient assisted self-select shopping environment. Aisles are filled
with the latest trends in men's and women's shoes - including flats, pumps,
boots, booties, sandals, wedges and athletic shoes! DSW also features a
variety of styles for special occasions—perfect for a wedding or party. For
an even larger selection, dsw.com offers more styles, extended sizes, kids'
shoes and Luxe810 which offers top luxury brands up to 50% off.

DSW offers a free, award-winning loyalty program, DSW Rewards, where customers
earn certificates toward future DSW purchases and receive special member-only
offers. Customers can also participate in a lively Shoe Lover community on
Facebook to receive exclusive offers and giveaways, including chances to win
free shoes on Facebook each Tuesday during "Free Shoesday."

As of March 1, 2013, DSW operates 364 stores in 41 states, the District of
Columbia and Puerto Rico, and operates an e-commerce site, http://www.dsw.com,
and a mobile website, http://m.dsw.com. DSW also supplies footwear to 345
leased locations in the United States under the Affiliated Business Group.
For store locations and additional information about DSW, visit
http://www.dswinc.com. Follow DSW on Twitter at
http://twitter.com/DSWShoeLovers and like DSW on Facebook at


Website: http://www.DSWinc.com
Contact: Christina Cheng, Director, Investor Relations, +1-855-893-5691,
investorrelations@dswinc.com, or Brinley Turner, Media Contact,
+1-310-804-9990, brinleyturner@dswinc.com
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