Ooyala Takes a Big Data Journey with Splunk

  Ooyala Takes a Big Data Journey with Splunk

Online Video Industry Leader Expands Splunk Software Implementation Across the
                   Enterprise; Cuts Total Cost of Ownership

Business Wire

SAN FRANCISCO -- March 1, 2013

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced that Ooyala is expanding its use of
Splunk® Enterprise to all of its on-premise and cloud deployments. Ooyala
reports that it leverages Splunk software to gain visibility across all
operations and better serve its customers. Ooyala estimates that it will
significantly improve its operational costs by broadening its Splunk

“Splunk is the industry standard for analyzing and visualizing production
system data,” said Peter Bakas, director of platform engineering and
operations, Ooyala. “We conducted a detailed comparison and analysis of
technologies before deciding on Splunk Enterprise. It helps us manage, monitor
and visualize our production systems data, regardless of the source. Doing
this while simultaneously cutting our overall costs was an additional

Ooyala is powering personalized viewing experiences and video analytics across
multiple devices for some of the world’s biggest media companies and brands.
Each month, Ooyala reaches nearly 200 million unique viewers and delivers more
than one billion videos. Splunk Enterprise enables Ooyala to manage and
monitor all of its machine data coming from hundreds of applications,
programs, networks and infrastructures in Ooyala’s video hosting environment.

“Customers get more value by standardizing on Splunk software to manage all of
their machine data,” said Vishal Rao, vice president of Americas, Splunk.
“Splunk software has the unique ability to collect, index and harness all
types of machine data, for IT and business insights. Customers such as Ooyala
recognize this and gain real-time visibility across a broad spectrum of their
business in addition to achieving a considerable return on investment. We are
pleased that Ooyala has extended Splunk across its enterprise to achieve
operational intelligence.”

Learn more about Splunk Enterprise and other Splunk customers who are
achieving significant return on investment with Splunk.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the
leader in online video management, publishing, analytics and monetization. Our
integrated suite of technologies and services give content owners the power to
expand audiences through deep insights that drive increased viewer engagement
and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises,
Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling
Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View,
California, Ooyala has offices in New York City, London, Sydney, Tokyo and
Guadalajara, Mexico. The company works with premier reseller and technology
partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific
region. For more information visit www.ooyala.com.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks and mobile devices that
power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. More than 5,200 enterprises, universities, government agencies
and service providers in over 90 countries use Splunk Enterprise to gain
Operational Intelligence that deepens business and customer understanding,
improves service and uptime, reduces cost and mitigates cybersecurity risk.
Splunk Storm™, a cloud-based subscription service, is used by organizations
developing applications in the cloud.

To learn more, please visit www.splunk.com/company.

Splunk, Splunk Storm and the engine for machine data are registered trademarks
or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the
United States and/or other jurisdictions. All other brand names, product names
or trademarks belong to their respective holders. © 2013 Splunk Inc. All
rights reserved.


Splunk Inc.
Tom Stilwell, 415-852-5561
Ken Tinsley, 415-848-8476 (Investors)
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