Cherokee Announces Appointment of New Chief Financial Officer, Jason Boling

  Cherokee Announces Appointment of New Chief Financial Officer, Jason Boling

Business Wire

SHERMAN OAKS, Calif. -- March 1, 2013

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle
brands, announced today that Mark DiSiena has resigned as Chief Financial
Officer of the Company in order to pursue other career opportunities,
effective February 25, 2013.

Commenting on Mr. DiSiena’s resignation, Henry Stupp, Cherokee’s Chief
Executive Officer stated, “I want to thank Mark for his contributions over the
past two years. Mark leaves behind a strong finance organization who will
continue to support Cherokee’s growth objectives. We wish Mark well in his
future endeavors.”

In addition, the Company announced today that Mr. Jason Boling was elected by
the Board of Directors as Cherokee’s new Chief Financial Officer effective on
or about March 25, 2013. Mr. Boling comes to Cherokee with nearly 20 years of
finance and public accounting experience.

Commenting on Mr. Boling’s appointment Mr. Stupp stated, “I am very pleased to
welcome Jason to Cherokee. Jason brings exceptional experience to the Company,
and has a strong background in mergers & acquisitions, strategic planning,
budgeting, Sarbanes-Oxley, investor relations, and tax planning. Jason’s
proven track record as a successful corporate finance executive will be an
important asset to Cherokee as we continue to execute against our long-term
growth plan. I am confident that Jason will be a tremendous addition to
Cherokee’s senior management team.”

Mr. Boling joins Cherokee from DTS Inc., a leader in high-definition audio
technologies and audio enhancement solutions, where he served as Vice
President of Finance and Accounting beginning in 2006. Prior to DTS, he spent
four years as Vice President and Corporate Controller for Inamed Corporation,
a global manufacturer of medical devices. Mr. Boling also worked for many
years in public accounting, including with Deloitte & Touche LLP and is a
registered CPA in California. He earned his bachelor’s degree in Business
Administration from California State University Northridge.

“I am delighted to be joining the Cherokee team at such an exciting time.
Cherokee’s unique licensing approach is poised to position the Company for
continued domestic and international success. I look forward to working
closely with my fellow senior management to continue to promote and develop
Cherokee’s strategic plans for growth.”

AboutCherokee Inc.

Cherokee Inc.is a global marketer and manager of a portfolio of Fashion and
Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®,
in multiple consumer product categories and sectors around the world. The
Company's annual global retail sales of owned brands are approaching$2
billionwith license agreements with premier retailers and manufacturers
covering over 40 countries around the world including Target Stores
(U.S.),Tesco(U.K.,Irelandand certain Central European countries),Zellers
(Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa),
Falabella (Chile,PeruandColombia),Arvind Mills(Indiaand certain Middle
Eastern countries),Shufersal LTD.(Israel), Comercial Mexicana (Mexico),
Eroski (Spain), Nishimatsuya (Japan),Magnit(Russia), Landmark Group’sMax
Stores(certainMiddle EastandNorth Africacountries), and theTJX
Companies(U.S., CanadaandEurope).

Statements included within this news release may contain forward-looking
statements for purposes of the safe harbor provided by the Private Securities
Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,”
“expects,” “may,” “should” and similar expressions are intended to identify
such forward-looking statements. Forward-looking statements included in this
press release (including, without limitation, express or implied statements
regarding potential future business development) involve known and unknown
risk and uncertainties that may cause the actual results, performance or
achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Such risks and uncertainties include, but are not
limited to, the effect of global economic conditions, the financial condition
of the apparel and retail industry, adverse changes in licensee or consumer
acceptance of products bearing the Company’s brands, the ability and/or
commitment of the Company’s licensees to design, manufacture and market
Cherokee, Liz Lange, Completely Me, Sideout and Carole Little branded
products, the Company’s dependence on Target for most of the Company’s
revenues and the Company’s dependence on its key management personnel. The
risks included here are not exhaustive. A further list and description of
these risks, uncertainties and other matters can be found in the Company’s
Annual Report on Form 10-K for Fiscal Year 2012, and in its periodic reports
on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction of actual
results. The Company disclaims any intent or obligation to update any of the
forward-looking statements contained herein to reflect future events and
developments.

Contact:

Addo Communications
Patricia Nir/Kimberly Esterkin
310-829-5400