HEINEKEN Holding NV : Changes to composition of Heineken Holding N.V.'s Board of Directors

HEINEKEN Holding NV : Changes to composition of Heineken Holding N.V.'s Board
                                 of Directors

Amsterdam, 1 March 2013 - The meeting of holders of priority shares of
Heineken Holding N.V. will propose that Heineken Holding N.V.'s Annual General
Meeting of Shareholders appoint Mr A.A.C. de Carvalho (28) as a non-executive
member of the Board of Directors with effect from 25 April 2013, for a period
of four years i.e., until the end of the Annual General Meeting of
Shareholders to be held in 2017.

After graduating from Harvard College, Alexander de Carvalho worked for Bank
Gutmann in Austria in the Alternative Investments Group. In 2011, he joined
Lion Capital, a private equity firm, where he is an associate. Mr A.A.C. de
Carvalho holds both Dutch and English nationality and lives in London.

The proposed appointment of Mr A.A.C. de Carvalho, the eldest son of
Mrs. C.L. de Carvalho-Heineken, as a non-executive member of the Board of
Directors, continues the tradition of personal involvement in the Heineken
group by successive generations of the Heineken family.

For further information:
Kees Jongsma
tel. +31 6 54 79 82 53
cjongsma@spj.nl

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. HEINEKEN's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. HEINEKEN is present in over 70 countries and
operates more than 165 breweries with volume of 221 million hectoliters of
group beer sold. HEINEKEN is Europe's largest brewer and the world's third
largest by volume. HEINEKEN is committed to the responsible marketing and
consumption of its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere
Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate,
Tiger and Zywiec. HEINEKEN's leading joint venture brands include Cristal and
Kingfisher. Pro forma 2012 revenue totaled €19,765 million and EBIT (beia) €
3,151 million. The number of people employed is over 85,000. Heineken N.V. and
Heineken Holding N.V. shares are listed on the Amsterdam stock exchange.
Prices for the ordinary shares may be accessed on Bloomberg under the symbols
HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and
HEIO.AS. Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.

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