Gunjan Aggarwal and Bejoy Veer Suri, Co-founders of E-Squared Inc., Have Been
Agents of Change, Moulding Technology to Make B-school Classrooms Intensely
NEW DELHI, March 1, 2013
NEW DELHI, March 1, 2013 /PRNewswire/ --
Revolutionising Business Education With the "60:60 Challenge"
When it comes to a critical appraisal of education in terms of ROI (Return on
Investment), nothing comes remotely close to Business schools. Management
institutes thrive or wither on just one criterion - their ability to transform
students into industry-relevant managers. While on one hand, 'Gen Y' is used
to a fast-paced, visually rich method of communication, on the other hand,
every sector is looking for employees that are techno-savvy, analytical and
'Google'-oriented. Majority of the faculty in B-schools today find 'dwindling
attention-span', and 'impatience with traditional pedagogical tools' amongst
students, as the biggest challenge in the classroom.
"At E-Squared Inc. we call it the 60:60 challenge," pointed out Bejoy Suri,
sharing his experiences with prominent academicians from across the country,
at the first-ever Conference of ACBSP in South Asian region, held at New Delhi
recently. ACBSP, or Accreditation Council of Business Schools & Programmes, is
the foremost B-school accreditation agency in the world. Bejoy was
specifically invited to explore what 'Technology @ Classroom' applies in the
world today. "The answer lies not in shunning Facebook, Twitter, Google or
Linkedin as distractions, but harnessing their abilities as potential
pedagogical tools," he added.
Hardly your conventional lecturers, Gunjan Aggarwal and Bejoy Veer Suri - with
their credentials as successful digital media entrepreneurs, working on
branding and marketing higher educational institutions - are amongst the best
few authorities in the country on the subject. The two ISB, Hyderabad alumni
are better known as the Co-founders of E-Squared Inc. Raised just about 5
years back, E-Squared Inc. today is one of the biggest digital branding and
marketing firms in South Asia. E-Squared Inc. has successfully designed and
executed marketing and branding strategies for higher educational institutions
across USA, Europe and Asia.
A Chartered Accountant, Gunjan has had extensive corporate exposure with
Arthur Andersen and Citibank. She has helped Fortune-500 companies develop
business strategies for entering the Indian markets, before turning
'Edupreneur' 5 years back. Bejoy comes from a blue-blooded lineage in
education, which includes a Bachelor's degree from Sri Ram College of
Commerce, and a Master's in Economics from the Delhi School of Economics -
where he was the recipient of the Professor Balbir and Ranjan Singh
Scholarships - apart from ISB, Hyderabad. Before E-Squared Inc. happened,
Bejoy was dealing with mergers, acquisitions and operations, as a Consultant
with Accenture. He has also worked in the financial markets for the investment
teams of Dundee Mutual Fund and ICICI Bank.
Gunjan and Bejoy have conducted workshops/courses on usage of technology and
social media for institutions of the stature of IMT Ghaziabad, IMT Nagpur,
Jaipuria Institute of Management, SCMS-Cochin. In August 2012, they had
spearheaded a pool of global media professionals for a 20-day programme for
the Bhutan Media Foundation. The entrepreneur duo's latest engagement on this
front was a 30-hours full credit-course on Digital Media at FORE School of
"To me, nothing is scarier than the idea that a chunk of the class might be
switched-off at some point or the other," points out Bejoy. "This is where
technology and social media comes really handy. In the first class itself, we
pose a challenge to the students. We ask them to be part of certain 'digital
marketing' groups on Linkedin, by posting intelligent observations and
interacting with other members. We dedicated the final 10 minutes of every
class to this. The prospect of interacting with the corporate sector makes
students a lot more serious. In fact, during the credit-course on Digital
Media at FORE School of Management, one of the students, Anshuman, was looking
for a placement with a big firm in the digital space. During the course, he
spruced up his Linkedin profile, following the right communities and posting
thoughtfully, and began building his digital reputation. Not surprisingly, he
was approached by Google on Linkedin, and is currently interviewing with
Bejoy Veer Suri and Gunjan Aggarwal have been instrumental in bringing in some
unique practices involving technology in the classroom. For instance, they ask
students to browse case studies online, and present the best one to the class.
"With 60 students web surfing, we get some of the best Indian case studies;
even those that we didn't know existed," says Bejoy. "We also have a healthy
're-tweeting' competition going by the end of any course that we conduct."
Over the years, Gunjan Aggarwal and Bejoy Veer Suri have covered the entire
gamut of new media to provide online PR, content creation, design,
recruitment, corporate engagement, search engine optimization and social media
management for their impressive list of clients at E-Squared Inc. Prior to
being invited by the prestigious ACBSP, the duo had also addressed the Edutech
Conference in November 2012. The Co-founders of E-Squared Inc. have also had
the honour of addressing the prestigious Association of MBAs (AMBA) forum in
Grosvenor hotel, London.
About E-Squared Inc:
E-Squared Inc. is an innovative digital media firm that specializes towards
the education sector. Working with various top-tier educational institutes &
corporates in India, we deliver high impact results that span the digital
media space. Whether digital branding, online PR, content creation and design,
student recruitment, or alumni and corporate engagement, E-Squared Inc. is
poised to work with your institute to ensure that your message reaches its
audience, no matter the medium.
E-Squared Inc. is founded on the principle of empowering institutes to take
the next step towards reaching their audience. We are comprised of a team of
seasoned professionals who offer our unique skillsets to your advantage. We
are visionary journalists, public relations experts, social media gurus, and
designers and are ready to lend our expertise to your communication needs.
As the world of social media expands, the goal of E-Squared Inc. is to help
your organization to explore these platforms to engage your prospective
audience at the right time and the right place.
Primary Media Contact: Gunjan Aggarwal, email@example.com , 91-97-17999612
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