P&G’s Orgullosa Program Inaugurates Its First-Ever Mujeres Con La Falda Bien Puesta(TM) Ambassadors

  P&G’s Orgullosa Program Inaugurates Its First-Ever Mujeres Con La Falda Bien
  Puesta(TM) Ambassadors

Popular Latina experts and professionals Evette Rios, Maria Marin and Maribel
Lieberman join forces to provide ongoing dialogue and tips to women throughout
                                   the U.S.

Business Wire

CINCINNATI -- February 28, 2013

Today, Procter & Gamble (P&G) and its Orgullosa program -- an initiative
created to celebrate, empower, and fuel Latinas’ accomplishments and dreams--
unveiled its Board of Faldas (Board of Skirts) made up of a group of
accomplished women that will motivate and inspire Latina women from coast to
coast. Orgullosa has teamed up with this diverse group of successful Latinas
to serve as mujeres con la falda bien puesta™ ambassadors in its continued
effort to empower the cultural transformation of the Latina experience in the
U.S. They include lifestyle expert and co-host of ABC's The Chew, Evette Rios;
international motivational speaker, Maria Marin; and entrepreneur and
chocolatier, Maribel Lieberman.

Today, P&G's Orgullosa program introduces the first-ever Board of Faldas
(Board of Skirts), three st ...

Today, P&G's Orgullosa program introduces the first-ever Board of Faldas
(Board of Skirts), three strong Latina experts and professionals who will
provide tips to celebrate, empower, and fuel Latinas' accomplishments and
dreams. They are (l-r) Maribel Lieberman, entrepreneur and chocolatier; Evette
Rios, lifestyle guru and co-host of ABC's The Chew; and Maria Marin,
international motivational speaker. To learn more from them, visit
Facebook.com/Orgullosa and join the community at Orgullosa.com.

Mujeres con la falda bien puesta™ which translates to “women who have their
skirts well placed” celebrates the femininity of Latinas, while acknowledging
their steadfast spirit on the path to achieving personal and family success.
Orgullosa was created as a digital destination where Latina women can connect,
share and inspire each other about their ever-changing and busy lifestyles,
including topics ranging from fashion to entrepreneurship. By developing the
Board of Faldas, Latina women will now have access to real-life testimonials
and advice from women just like themselves, found exclusively on Orgullosa's
Facebook page and Web site (www.orgullosa.com).

“We recognize that the Orgullosa woman thrives in the American lifestyle, but
remains 100 percent Latina through culture, language and tradition,” says John
Sandoval, Senior Multicultural Marketing Manager. “Nevertheless, we understand
that these women are craving new culturally relevant content and solutions to
balance their multiple roles and individualism. By partnering with these
experts, we will provide Latina women access to life lessons, accomplishments
and dreams that will hopefully fuel their own potential.”

Mujeres con la falda bien puesta™ represents the spirit of Latinas creating
new paths for themselves. Each of the women that were chosen has a unique
perspective on what it is to be Latina in the U.S. and will provide insight on
what they experienced to reach their personal dreams and goals. The Board of
Faldas include:

  *Evette Rios: A lifestyle expert, writer and only Latina on a national
    daytime talk show, ABC’s The Chew. She is known for her fabulous hands-on
    advice, innovative crafts and dramatic room revisions on a budget. Her
    special appearances on other English-language media, such as Rachel Ray
    and Better Homes & Gardens 100-Days of Holidays, have given her the title
    of the “Mobile Martha Stewart” for her expert advice.
  *Maria Marin:Recently named one ofPeople en Español’s“25 Most Powerful
    Women” because of her inspiration, confidence and strength. She is a
    motivational icon and role model for Latinos in the areas of personal
    growth and success. Through her nationally syndicated radio show,
    best-selling books, weekly newspaper columns, network television
    appearances, international seminars and social media engagement she has
    touched the lives of millions.
  *Maribel Lieberman: A food entrepreneur who has created a business career
    that includes Maribel’s Gourmet Cuisine, Lunettes et Chocolat, and
    MarieBelle™ Fine Treats and Chocolates. Starting as a “good cook” among
    her friends, she went beyond expectation with her experimentation of
    international cuisine and good old-fashioned hard work. She has catered
    events for Christian Dior, Shiseido Cosmetics, Barney’s, Saks Fifth Avenue
    and the United Nation, among others. However, it was her passion for
    chocolate that led to the inspiration of her current business.

“I am proud to be a part of the Orgullosa family and an active member of this
new board with other successful, dedicated and fabulous Latina women,” says
Evette Rios, Board of Faldas member. “Personally, I have a passion for
exemplifying my Latina culture as part of the American fabric, and working
with the Orgullosa community will give me the chance to share my desire to
exceed the expectations of our mother’s generation.”

The three ambassadors will be joining forces next month in a “falda” fashion
show that will bring to life the power of a community of mujeres con la falda
bien puesta™ and engage Latina women with exclusive livestream access to the
fashion show on the Orgullosa Facebook page.

To be a part of the Orgullosa community, you can register on www.Orgullosa.com
and also “like” us at www.facebook.com/Orgullosa to join the celebration.

About Orgullosa

Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to
feel confident about their personal appearance, style and homes by offering
solutions that satisfy their beauty and household needs through a variety of
trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®,
Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®,
Febreze®, Gain®, Pampers®, and Dawn®.

About the Board of Faldas

The Orgullosa Board of Faldas (BOF) is a diverse group of successful Latina
women who are making a difference and will share their stories and spread the
Orgullosa message to help fuel the aspirations of other Latinas. The BOF
members will offer tips, insights and inspirational content via Facebook,
Twitter and Orgullosa.com. Further, they will serve as the face of Orgullosa
in both print and digital media advertising.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

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Contact:

Citizen Relations
Sheila Ilundain, 917-873-6312
Sheila.ilundain@citizenrelations.com
or
Procter & Gamble
Ivanette Bonilla, 513-983-5809
Bonilla.i@pg.com
 
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