“EXHIBITION” Cinema Event Showcases Renowned Artists Manet, Munch and Vermeer in Art Collection Tour

  “EXHIBITION” Cinema Event Showcases Renowned Artists Manet, Munch and
  Vermeer in Art Collection Tour

Presented by NCM Fathom Events, BY Experience and PhilGrabskyFilms.com, Event
   Series Features World’s Foremost Upcoming Art Exhibitions in Select U.S.
                         Theaters Beginning April 11

Business Wire

CENTENNIAL, Colo. -- February 28, 2013

The term “art house” takes on new meaning with a special theatrical series of
events as NCM Fathom Events, BY Experience and PhilGrabskyFilms.com bring the
world’s greatest art exhibitions to U.S. cinemas this year. The “EXHIBITION”
cinema series will feature high-definition tours of fine art exhibitions
created for movie theater audiences beginning with “Manet: Portraying Life” on
Thursday, April 11 featuring a career-encompassing collection of the works of
Édouard Manet which is currently on exhibition at the Royal Academy of Arts,
London. The series then celebrates the 150^th anniversary of Edvard Munch in
“Munch: Munch 150”  on Thursday, June 27 as the National Museum and the Munch
Museum in Oslo host this “once-in-a-lifetime” exhibition of the greatest
number of Munch’s works ever. The final exhibition in the series, “Vermeer and
Music: The Art of Love and Leisure” on Thursday, Oct. 10, comes from the
National Gallery in London where audiences will see a unique perspective on
the masterpieces of Johannes Vermeer. Each cinema event is hosted by art
historian Tim Marlow who will go beyond each gallery with exclusive
behind-the-scenes footage. The series is supported by DSAT Cinema.

Tickets for “EXHIBITION” are available at participating theater box offices
and online at www.FathomEvents.com. For a complete list of theater locations
and prices, visit the NCM Fathom website (theaters and participants are
subject to change). The event will be broadcast to nearly 450 select movie
theaters across the country through NCM’s exclusive Digital Broadcast Network.

“Manet: Portraying Life” – Thursday, April 11 at 7:30 p.m. local time

The eagerly awaited exhibition at the Royal Academy of Arts, London, “Manet:
Portraying Life” is the first-ever major UK exhibition devoted to the
portraiture of Édouard Manet, spanning his entire career. The exhibition which
includes masterpieces like “Music in the Tuileries,” “Olympia,” “Luncheon on
the Grass” and “The Railway” will bring together great works from across
Europe, Asia and the U.S. The cinema event will feature exclusive
behind-the-scenes moments of the Royal Academy's exhibition preparation –
moments usually hidden from view – and a biography of Manet and 19^th century
Paris. Together with expert guests, Marlow will examine the works of one of
the all-time great artists and his forward-thinking, modern approach to

“Munch: Munch 150” – Thursday, June 27 at 7:30 p.m. local time

Known for painting “The Scream” – which recently set a public art auction
record of $120 million for one of the four paintings – Munch’s exhibition has
been hailed a "once-in-a-lifetime show." Hosted by the National Museum and the
Munch Museum, both in Oslo, Norway, the event will feature the most ambitious
presentation of Munch’s art ever featuring 220 paintings – the greatest number
of Munch’s key works ever. The cinema event will take audiences through the
process of putting the exhibition together as well as an in-depth biography of
the man who lived from the mid-19^th century through to the German occupation
of Norway in World War II.

“Vermeer and Music: The Art of Love and Leisure” – Thursday, Oct. 10 at 7:30
p.m. local time

The final exhibition in the series, “Vermeer and Music: The Art of Love and
Leisure,” features the works of Vermeer who is most popularly known as the
painter of the “Girl with a Pearl Earring.” The National Gallery, London
focuses on his art in relation to music in this particular exhibition. Music
was one of the most popular themes of Dutch painting and revealed an enormous
amount about the portrait model and the society. The event tells the entire
story of Vermeer's life and, in doing so, shows in detail many of the artist's
great works including how his technique and materials affected his works.

“This exciting art exhibition series gives movie theater audiences a very
unique opportunity to experience the detailed, superbly crafted works of
Manet, Munch’s remarkable masterpieces and Vermeer’s startling and fascinating
creations,” said Shelly Maxwell, executive vice president of NCM Fathom
Events. “Host Tim Marlow’s expert knowledge of these three legendary artists
will take fans on a remarkable, larger-than-life journey during each event all
in the comfort of their local movie theater.”

NCM Fathom Events, BY Experience and PhilGrabskyFilms.com presented the highly
successful “Leonardo Live” exhibition in cinemas last year, taking audiences
to the UK’s National Gallery’s sold out exhibition of “Leonardo da Vinci:
Painter at the Court of Milan.”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes over 19,300 screens
(approximately 18,500 digital). During 2012, approximately 710 million patrons
attended movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About BY Experience

BY EXPERIENCE kicked off the digital revolution of taking live events into
movie theaters and other global locations, with David Bowie’s 2003 Reality
album launch. Since then, over 17 million tickets have been sold worldwide for
cinema events BY Experience has distributed.Credits include:Worldwide HD
Distribution Representative, The Met: Live in HD series (2006 to present);
International (ex-UK) Distribution Representative, the U.K.’s National Theatre
Live series (2009 to present); Executive Producer for Cinema Leonardo Live
(February 2012), the public radio shows Wait Wait… Don’t Tell Me (May 2013),
This American Life – Live! with Ira Glass (2008, 2009, 2012) and A Prairie
Home Companion with Garrison Keillor (February and October 2010), the
Roundabout Theatre Company’s production of The Importance of Being Earnest
(June 2011), Red Hot Chili Peppers Live: I’m With You (August 2011); The Big
Four: Metallica, Slayer, Megadeth, Anthrax (June 2010), St. Olaf Christmas
Festival (2007 and 2011), the New York Times speaker’s series TimesTalks LIVE
(2009), David Gilmour: Remember That Night — Live from the Royal Albert Hall
(September 2007), Distributor to Cinema Westlife: The Farewell Concert (June
2012), the classic music celebration BBC Last Night of the Proms (2009 -
2012), BBC Electric Proms: Robbie Williams (October 2009). BY Experience
distributes to over 60 countries, to 2,000 movie screens. For more
information, visit: www.byexperience.net.

About PhilGrabskyFilms.com

PhilGrabskyFilms.com is the cinema division of Seventh Art Productions, one of
the UK's longest-running independent production companies. Among their
extensive slate of films are over 100 art films with Tim Marlow which have
been key in keeping arts on British TV in the past decade. More recently,
PhilGrabskyFilms.com’s owner Phil Grabsky has directed award-winning films for
the cinema and TV including ‘In Search of Mozart’, ‘In Search of Beethoven’
and ‘The Boy Mir – Ten years in Afghanistan’ which have all played in cinemas
and on TV around the world. His ‘In search of Haydn’ will be released in 2012.

For artwork/photos related to “EXHIBITION,” click here.

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and


NCM Fathom Events
Michelle Portillo, 303-792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
POLK & CO. for BY Experience
Jessica Johnson, 917-261-3988
PhilGrabskyFilms.com / Seventh Art Productions
Phil Grabsky, +44 01273 777678
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