iTunes U Content Tops One Billion Downloads

  iTunes U Content Tops One Billion Downloads

Business Wire

CUPERTINO, Calif. -- February 28, 2013

Apple® today announced that iTunes U® content downloads have topped one
billion. iTunes U features the world’s largest online catalog of free
educational content from top schools and prominent libraries, museums and
organizations helping educators create courses including lectures,
assignments, books, quizzes and more for iOS users around the world.

iTunes U features the world's largest online catalog of free educational
content from top schools an ...

iTunes U features the world's largest online catalog of free educational
content from top schools and prominent libraries, museums and organizations.

“It’s inspiring to see what educators and students of all types are doing with
iTunes U,” said Eddy Cue, Apple’s senior vice president of Internet Software
and Services. “With the incredible content offered on iTunes U, students can
learn like never before―there are now iTunes U courses with more than 250,000
students enrolled in them, which is a phenomenal shift in the way we teach and
learn.”

More than 1,200 universities and colleges, and 1,200 K-12 schools and
districts host over 2,500 public and thousands of private courses encompassing
the arts, sciences, health and medicine, education, business and more. Leading
universities including Duke, Yale, Cambridge, MIT and Oxford continue to
extend their reach by enrolling more than 100,000 students in single iTunes U
courses, with Stanford University and The Open University each surpassing 60
million content downloads. The Ohio State University’s Matthew “Dr. Fus”
Stoltzfus’ General Chemistry course enrolled over 100,000 iTunes U students in
the first year it was offered.

“The interest my iTunes U course receives from non-college students is
overwhelming,” said Professor Stoltzfus. “I’ve been working with high school
teachers who use my iTunes U material to prepare to teach their own classes,
high school students all over the world who are leveraging the course to tutor
their fellow classmates, even retirees who download my iTunes U course to stay
intellectually active.”

Over 60 percent of iTunes U app downloads originate from outside the US,
giving schools of any size the ability to share their content with a worldwide
audience. The unmatched global reach of iTunes U gives educators, like
University of California, Irvine Professor Dan Stokols, international
recognition and acclaim in their fields.

“Because of iTunes U, I have been able to introduce students and colleagues in
China to research on the links between chronic multi-tasking, information
overload and stress; discuss research publications and degree programs with
students in Europe; and exchange information about the influence of
neighborhood design on community levels of physical activity and obesity with
students in Australia,” said Professor Stokols, whose Environmental Psychology
course enrolls over 170,000 students on iTunes U. “The opportunity to impact
so many students who are gaining interest in environmental psychology by
taking my free course on iTunes U has been highly rewarding and gratifying for
me as an educator and learner.”

“I see success unfolding before me on a daily basis,” says Chrissy Boydstun, a
teacher from Mansfield Independent School District in Texas which provides
each of their over 10,000 high school students and faculty with an iPad®.
“Students are engaged and working hard as they use the incredible amount of
information at their fingertips in a way that is meaningful and impactful. I
love the way iTunes U provides a roadmap to take students beyond what a
typical lesson or lecture could achieve.”

Educators can create iTunes U courses in 30 countries including recent
additions: Brazil, South Korea, Turkey and United Arab Emirates. These
courses, and other education content, can be accessed via the iTunes U app in
155 countries. In addition to thousands of individual iTunes U learning
materials, over 75,000 educational apps are now available for iOS devices on
the App Store℠. Additionally, with the free iBooks® Author app on the Mac® App
Store, writers and publishers continue to bring ideas and stories to life
sharing more than 10,000 original Multi-Touch™ books with the world.

Apple designs Macs, the best personal computers in the world, along with OS X,
iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store, and is defining the
future of mobile media and computing devices with iPad.

NOTE TO EDITORS: For additional information visit Apple’s PR website
(www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.

© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS,
Macintosh, iTunes U, iPad, App Store, iBooks and Multi-Touch are trademarks of
Apple. Other company and product names may be trademarks of their respective
owners.

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Contact:

Apple
Trudy Muller, 408-862-7426
tmuller@apple.com
Simon Pope, 408-974-0457
spope@apple.com