JW Marriott Hotels & Resorts Debuts Campaign to Empower Women of the World
Luxury Hotel Brand Partners with Vital Voices at JW Marriott Marquis Dubai
DUBAI, United Arab Emirates, Feb. 28, 2013
DUBAI, United Arab Emirates, Feb. 28, 2013 /PRNewswire/ --Women business
leaders from the Middle East and Gulf States gathered today at the JW Marriott
Marquis Dubai to discuss "Women as Dynamic Forces of Change," as part of a
three-day celebration honoring the iconic new hotel. Created as a forum to
empower women, the luncheon and panel discussion sparked the beginning of a
longer-term strategic brand partnership between JW Marriott and Vital Voices,
a global non-profit that trains and mentors women to enhance their leadership
and economic opportunity. The Dubai Business Women Council, the leading
organization of women entrepreneurs in Dubai, also partnered on this women's
forum, the first of many sponsored by the JW Marriott brand around the world.
The panel discussion was led by Kathleen Matthews, Corporate Officer and EVP,
Global Communications and Public Affairs, Marriott International, Inc.
(NYSE:MAR); Vital Voices President & CEO Alyse Nelson; Dubai Business Women
Council President Raja Easa Al Gurg; Conde Nast Traveler Vice President &
Publisher Carolyn Kremins; JW Marriott Vice President & Global Brand Manager
Mitzi Gaskins; and international design icon and Urban Zen founder Donna Karan
who has signature stores in the Dubai Mall. Her Urban Zen Foundation and
retail brand focuses on Donna's philosophy of Conscious Consumerism to not
only dress, but also address wellness, preserve culture and empower women.
Held in the JW Marriott Marquis Dubai's world-class Tong Thai restaurant, the
women leaders shared personal experiences on managing a team, mentoring other
women, building a brand, and advice on overcoming challenges in the workplace.
The group also broke into more intimate, table-top discussions over lunch to
examine these and other issues facing women today. Table topics included
"Know Who You Are: Building Your Personal and Professional Brand," "Career,
Community and Personal Well-Being," and "Paying it Forward: Encouraging Others
to Lead." Luncheon attendees included women from the Dubai Business Women's
Council, senior Marriott women executives from the Dubai market and media.
"The JW Marriott brand has a very loyal following of successful women business
leaders who appreciate our focus on luxury, well-being and local culture,"
said JW Marriott Vice President & Global Brand Manager Mitzi Gaskins. "We
believe partnering with Vital Voices will continue to inspire our female
guests, who are looking for networking opportunities and advice on how to
mentor, hire and support women entrepreneurs in their own region."
"Vital Voices invests in women business leaders because we recognize the
connection between women's leadership and sustained economic growth," said
Vital Voices CEO Alyse Nelson. "We commend JW Marriott for demonstrating a
long-term commitment to increasing women's economic opportunities, and are
proud to partner at this critical time of economic recovery and resurgence to
provide comprehensive support that enhances women's decision-making power and
effectiveness, and enables women to grow their businesses and ultimately
increase their positive impact on societies around the world."
As part of its commitment to supporting women's leadership in the economy, JW
Marriott will continue to source products for its hotels from women-owned
businesses, including those affiliated with WeConnect, which was also
represented at the luncheon by IBM executive Cathy Rogers. Currently, JW
Marriott supports female entrepreneurs at many of its properties around the
world. For example, four of the five spa amenity lines carried by Saray Spa
at the Emirates Group-owned JW Marriott Marquis Dubai were founded by
visionary women with a passion for natural, healthy, and results-driven
skincare. They include local Dubai Dr. Lamis Hamdan, creator of the Shiffa
line, and Geraldine Howard, founder of Aromatherapy Associates, a JW Marriott
brand signature partner. Other JW Marriott brand partners include Keri
Glassman, the renowned nutritionist and author and Christie's Auction House.
In 2012, Marriott International spent $257 million with more than 5,000
women-owned businesses in North America alone, while the JW Marriott brand
spent nearly $15 million with over 950 Women Business Enterprises (WBEs) in
the United States. Across its portfolio, Marriott International purchases 10
percent of its products from women-owned businesses, including everything from
chefs' hats to quality meats in China. The company is also active in the
WeConnect worldwide network, which supports the development and certification
of small and medium enterprises owned by women. Marriott has also been honored
by WBENC, the Women's Business Enterprise National Council, for its commitment
to supplier diversity.
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio and consists
of beautiful properties in gateway cities and distinctive resort locations
around the world. These elegant hotels cater to today's sophisticated,
self-assured travelers, offering them the quiet luxury they seek in a warmly
authentic, relaxed atmosphere lacking in pretense. JW Marriott properties
artfully provide highly crafted, anticipatory experiences that are reflective
of their locale so that their guests have the time to focus on what is most
important to them. Currently, there are 59 JW Marriott hotels in 23 countries;
by 2015 the portfolio is expected to encompass 79 properties in 28 countries.
Visit us online www.jwmarriott.com, @jwmarriott and
Visit Marriott International, Inc. (NYSE: MAR) for company information. For
more information or reservations, please visit our web site at
www.marriott.com, and for the latest company news, visit
About Vital Voices Global Partnership
Vital Voices Global Partnership is a leading non-governmental organization
that identifies, invests in and brings visibility to extraordinary women
around the world by unleashing their leadership potential to transform lives
and accelerate peace and prosperity in their communities. Founded by U.S.
Secretary of State Hillary Clinton in 1997, the organization trains and
mentors women leaders as agents of transformative change in economic
development, human rights and political participation. The Vital Voices Global
Leadership Network includes more than 12,000 leaders representing 144
countries who have trained and mentored 500,000 additional women and girls in
their communities. Visit www.vitalvoices.org to learn more.
About Dubai Business Women Council
Founded in 2002, DBWC motivates women to be productive members of the society,
while encouraging role models to rise up from the ranks and inspire other
women around the world, especially in the Arab region, to discover their true
potential. DBWC organizes the high-profile monthly event "The Network Majlis"
to provide information about the latest knowledge, skills and best practices
for women entrepreneurs and leaders. Visit our new website: www.dbwc.ae.
SOURCE JW Marriott Hotels & Resorts
Contact: Jessica Kumins, JW Marriott Global Brand Public Relations,
+1-301-380- 7487, Jessica.Kumins@marriott.com; Margaux Bergen, Vice President
Strategic Communications, +1-202-333-1928, MargauxBergen@vitalvoices.org
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