PartnerPath's 7th Annual State of Partnering Study, '10 Paths to Elevate
Partner Impact in 2013,' Provides Comprehensive View on Establishing Effective
Leading partnering services firm teams with global IT solutions distribution
leader Avnet Technology Solutions, Americas to develop latest channel study
MOUNTAIN VIEW, Calif., Feb. 28, 2013
MOUNTAIN VIEW, Calif., Feb. 28, 2013 /PRNewswire/ --PartnerPath, a leading
partnering services firm dedicated to helping companies elevate the impact of
partnering, today announced the release of the newest exclusive channel
research from its 7^th Annual State of Partnering Study titled "10 Paths to
Elevate Partner Impact in 2013." Partnering with global IT solutions
distribution leader Avnet Technology Solutions, PartnerPath queried 80 vendors
and 100 solution providers worldwide to gain a comprehensive look at
everything from market development funds (MDF) spending trends and how partner
account managers work, to attitudes about cloud models and the return on
investment (ROI) of distribution.
"This study sets the standard for identifying trends in the channel so it
makes perfect sense for Avnet to support PartnerPath for a second consecutive
year on their State of Partnering Study," said Tim FitzGerald, vice president
of Avnet Cloud Solutions, Avnet Technology Solutions, Americas. "The alignment
between the solution providers and suppliers regarding the importance of
extending enablement past core technology training and certification into
business transformation acumen, sales skills development, vertical
specializations and cloud solutions is spot on—and exactly what Avnet has been
doing for years."
While piecing together the partnering and alliance landscape of 2013, the
study analysis reflects priorities in three key partnering areas: cloud,
channel economics and channel enablement. Within these focus areas, 10 action
items surfaced for vendor consideration regarding the impact of partnering in
their organizations in 2013.
"We enjoy the viewpoint that PartnerPath provides with the annual state of
partnering study," commented Philip Mickey, head of Content Strategy and
Development at Marketstar, "and this year really stands out, especially with
cloud enablement being such a top priority."
PartnerPath hopes the study will enable vendors to assess their current
channel strategy and determine priorities for the year. Another goal of the
study is to pinpoint alignment, or lack thereof, between vendors and their
channel and alliance partners, and to generate discussion on how these
relationships can thrive.
The 10 Paths to Elevate Partner Impact in 2013 is currently available without
cost at http://bit.ly/12qws19.
About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates
with its customers and suppliers to create and deliver services, software and
hardware solutions that address the business needs of their end-user customers
locally and around the world. The group serves customers and suppliers in the
Americas, Asia Pacific, and Europe, Middle East and Africa. It generated US
$10.8 billion in annual revenue for fiscal year 2012. Avnet Technology
Solutions is an operating group of Avnet, Inc. For more information, visit
Established in 1997, PartnerPath, LLC, (Mountain View, CA) elevates the impact
of partnering by designing, implementing and automating effective partner
models. PartnerPath's clients entrust them to formulate growth strategies,
build route-to-market models, perform competitive benchmarks, design partner
programs, facilitate partner advisory councils, and provide temporary experts
for project management and program execution. For clients looking to optimize
their partner relationships and improve organizational efficiencies,
PartnerPath offers a modular partner management automation system. For more
details visit us atwww.partner-path.com.
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