The Principal Financial Group Names Ralph Eucher Executive Vice President

  The Principal Financial Group Names Ralph Eucher Executive Vice President

Business Wire

DES MOINES, Iowa -- February 28, 2013

The Principal Financial Group^® announces the promotion of Ralph Eucher to
executive vice president effective on March 9, 2013. Eucher will continue in
his role leading human resources and the development of the company’s global
talent platform. Eucher also is responsible for oversight of corporate real
estate and will continue to lead the major campus renovations currently
underway.

“This promotion is a reflection of Ralph’s excellent leadership of the
company’s human resources strategy and the creation of our global talent
platform,” said Larry D. Zimpleman, chairman, president and CEO of The
Principal^®. “Ralph has extensive experience leading corporate real estate
and, in the past, our mutual funds and commercial real estate operations.”

Eucher joined the company in the commercial real estate division of The
Principal in 1994. He was named president and CEO of Principal Funds in 1999,
senior vice president of the Principal Financial Group in 2002, and began
overseeing human resources and corporate real estate in 2008. Prior to joining
The Principal, Eucher was president for General Growth Companies.

Eucher received a bachelor’s degree in political science and a master’s degree
in industrial relations from Iowa State University in Ames, Iowa. He received
his doctorate of jurisprudence degree from the University of Iowa in Iowa
City, Iowa. Eucher was a member of the Investment Company Institute’s Board of
Governors. He also is a member of the Minnesota and Iowa Bar Associations.

*A high quality photo is available upon request.

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http://twitter.com/ThePrincipal.

About the Principal Financial Group
The Principal Financial Group^® (The Principal ^®)^1 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial
services companies. Founded in 1879 and a member of the FORTUNE 500^®, the
Principal Financial Group has $403.0 billion in assets under management^2 and
serves some 18.3 million customers worldwide from offices in Asia, Australia,
Europe, Latin America and the United States. Principal Financial Group, Inc.
is traded on the New York Stock Exchange under the ticker symbol PFG. For more
information, visit www.principal.com.

^1 “The Principal Financial Group” and “The Principal” are registered service
marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.
^2 As of Dec. 31, 2012

Contact:

The Principal Financial Group
Media Contact:
Susan Houser, 515-248-2268
houser.susan@principal.com
or
Investor Contact:
John Egan, 515-235-9500
egan.john@principal.com