AOL Appoints Susan Lyne as CEO of Its Brand Group

  AOL Appoints Susan Lyne as CEO of Its Brand Group

Lyne to run AOL operating unit that houses the company’s portfolio of premium

Business Wire

NEW YORK -- February 28, 2013

Susan Lyne, Vice Chairman of Gilt and AOL board member, has been appointed to
run AOL’s portfolio of brands that serve over 100 million consumers globally.

AOL Appoints Susan Lyne as CEO of Its Brand Group (Photo: Business Wire)

AOL Appoints Susan Lyne as CEO of Its Brand Group (Photo: Business Wire)

Lyne will oversee all aspects of the Brand Group’s growth strategy, including
increasing traffic across properties, maximizing partnerships with advertisers
and publishers, and attracting top talent, with a particular focus on content,
design, programming, and product.

“In her roles as CEO then Chairman of Gilt, and previously as President and
CEO of Martha Stewart Living Omnimedia, Susan has a proven track record of
brand building and aggressive growth,” said Tim Armstrong, Chairman and CEO.
“I know she’ll bring that same drive and growth-oriented mentality to our
Brand Group. AOL ended 2012 growing revenue for the first time in eight years,
and we expect Susan to help build on this momentum and take our brands to the
next level.”

“In my three years as an AOL board member, I have partnered with Tim Armstrong
and my fellow directors to help drive the company’s transformation, and have
seen AOL make great strides as it continues to innovate, grow and evolve,”
Lyne said. “I’m looking forward to contributing to the company’s continued
evolution in my new role, and will focus on creating additional value with all
of AOL’s premium brands. Our efforts center on making all of our brands true
destinations for audiences worldwide, and to provide marketers with innovative
opportunities to connect with these audiences.”

Lyne recently transitioned from her role as Chairman of Gilt to become Vice
Chairman. She will continue in that role.

In addition to her roles at Gilt and Martha Stewart Living Omnimedia, Lyne
brings a decade of experience in the television industry, including serving as
President of ABC Entertainment, where she oversaw the development of shows
such as Desperate Housewives, Lost, and Grey’s Anatomy. Lyne’s convergence of
experience, encompassing media, television and the digital industry, will be
particularly valuable to AOL.

Lyne’s appointment is part of AOL’s continued efforts to streamline its
operations and give its business unit leaders more autonomy and
accountability. AOL has three business units –The Membership Group, which
consists of offerings that serve AOL account holders, AOL Networks, which
consists of AOL's offerings to publishers and advertisers utilizing AOL’s
third-party advertising network, and the Brand Group, which consists of AOL's
portfolio of distinct and unique content brands. All three business units were
overseen by AOL’s Chief Operating Officer, Arthur “Artie” Minson, who will
stay with the company for a transition period.

“In his role first as CFO and most recently as COO, Artie has done an
extraordinary job of optimizing AOL’s assets and has created a tremendous
amount of value for shareholders,” Armstrong said. “Artie has played a key
role in the turnaround of AOL and that will continue in 2013 during the
transition period.”

“I came back to AOL three and a half years ago with the goal of returning AOL
to being a growth company,” said Minson. “With that accomplished, I have
decided to stay and continue to work closely with Tim during this transition
period. I look forward to AOL’s continued success.”

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating,
growing, and investing in brands and experiences that inform, entertain, and
connect the world. The home of a world-class collection of premium brands, AOL
creates original content that engages audiences on a local and global scale.
We help marketers connect with these audiences through effective and engaging
digital advertising solutions.

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