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Sitecore Selected to Power Digital and Mobile Customer Engagement Strategies for Procter & Gamble


Sitecore Selected to Power Digital and Mobile Customer Engagement Strategies for Procter & Gamble

Sitecore's Customer Engagement Platform Will Be Used to Deliver a Personalized Customer Experience to 4.6 Billion P&G Consumers

SAN FRANCISCO, CA -- (Marketwire) -- 02/28/13 -- Sitecore, a leading web content management and customer experience management software company, today announced that its Customer Engagement Platform (CEP) has been chosen by Procter & Gamble, one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R) and Gillette(R), to help deliver relevant, personalized and meaningful customer interactions.

Sitecore's Customer Engagement Platform adds customer insights to a proven web content management platform. This powerful combination of data and content delivers a complete view of a customer or prospect, enabling marketers to sense and adapt real-time to a consumer's behavior. The outcome is a personalized experience most relevant to their audiences throughout the engagement.

"Today's consumers demand personalized communication in every aspect of their lives," said Darren Guarnaccia, senior vice president product marketing, Sitecore. "Accordingly, organizations are rethinking the ways that they acquire, grow and retain customers through increased focus on delivering an experience that is highly relevant and predictive of customer and prospect's needs. Sitecore's platform makes every interaction more personalized, more relevant, more engaging and more compelling. That's what delivers measurable results -- and what drives conversions and sales."

Sitecore has received industry accolades from leading media and industry analyst organizations, including Leader in 2012 Gartner *Magic Quadrant for Web Content Management, Visionary in 2012 Gartner **Magic Quadrant for CRM Multichannel Campaign Management, Stratecast|Frost & Sullivan 2012 Best Practices Award for Technology Innovation in Customer Engagement Platforms, Software Magazine Software 500 ranking of the world's largest software and service providers, and finalist in the 2013 SIIA CODiE Awards for Best Content Management Platform.

Additional Resources:


 
--  Success factors for optimiz
ing the customer experience
--  Put mobile at the heart of customer engagement
--  Take the Customer Experience Maturity Assessment

About Sitecore Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

Gartner, Inc., *Magic Quadrant for Web Content Management, Mick MacComascaigh, et al, September 6, 2012; **Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact: Kim Pegnato Sitecore 781-620-1729 kmp@sitecore.net

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