Sitecore Selected to Power Digital and Mobile Customer Engagement Strategies
for Procter & Gamble
Sitecore's Customer Engagement Platform Will Be Used to Deliver a
Personalized Customer Experience to 4.6 Billion P&G Consumers
SAN FRANCISCO, CA -- (Marketwire) -- 02/28/13 -- Sitecore, a leading
web content management and customer experience management software
company, today announced that its Customer Engagement Platform (CEP)
has been chosen by Procter & Gamble, one of the strongest portfolios
of trusted, quality, leadership brands, including Pampers(R),
Tide(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R),
Wella(R) and Gillette(R), to help deliver relevant, personalized and
meaningful customer interactions.
Sitecore's Customer Engagement Platform adds customer insights to a
proven web content management platform. This powerful combination of
data and content delivers a complete view of a customer or prospect,
enabling marketers to sense and adapt real-time to a consumer's
behavior. The outcome is a personalized experience most relevant to
their audiences throughout the engagement.
"Today's consumers demand personalized communication in every aspect
of their lives," said Darren Guarnaccia, senior vice president
product marketing, Sitecore. "Accordingly, organizations are
rethinking the ways that they acquire, grow and retain customers
through increased focus on delivering an experience that is highly
relevant and predictive of customer and prospect's needs. Sitecore's
platform makes every interaction more personalized, more relevant,
more engaging and more compelling. That's what delivers measurable
results -- and what drives conversions and sales."
Sitecore has received industry accolades from leading media and
industry analyst organizations, including Leader in 2012 Gartner
*Magic Quadrant for Web Content Management, Visionary in 2012 Gartner
**Magic Quadrant for CRM Multichannel Campaign Management,
Stratecast|Frost & Sullivan 2012 Best Practices Award for Technology
Innovation in Customer Engagement Platforms, Software Magazine
Software 500 ranking of the world's largest software and service
providers, and finalist in the 2013 SIIA CODiE Awards for Best
Content Management Platform.
-- Success factors for optimiz
ing the customer experience
-- Put mobile at the heart of customer engagement
-- Take the Customer Experience Maturity Assessment
Sitecore is a global software company that creates
products to deliver the most relevant experience and content to
customers at any moment of interaction and via any communications
channel -- the web, email, mobile, social and offline. Our customer
experience management platform combines proven web content management
with customer intelligence to create a single view of a customer that
drives meaningful interactions, increases conversions and builds
lifetime customers. Global brands, including American Express,
Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle
rely on Sitecore to get and keep loyal customers who engage more and
drive revenue growth.
Gartner, Inc., *Magic Quadrant for Web Content Management, Mick
MacComascaigh, et al, September 6, 2012; **Magic Quadrant for CRM
Multichannel Campaign Management, Adam Sarner, May 22, 2012.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect
to this research, including any warranties of merchantability or
fitness for a particular purpose.
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